Return to All
Browse By Month
Like This?
Subscribe by email:
February, 2012
- Don't forget, the content marketing lesson is tomorrow Sent Monday, February 27, 2012 Hey , We've already had plenty register for tomorrow's free content marketing webinar which is with Sean Platt from Ghostwriter Dad. One of the ways Sean has built up his business (he invoiced over a quarter of a million in jobs recently) is through content marketing. Sean is going to explain what he did, and more importantly, what he'd do now if he was starting from scratch. To register for your spot, click the below link: […]
- Reminder: Your Unique Story webinar is today Sent Tuesday, February 21, 2012 Hello again , Just a quick reminder to let you know the free webinar on creating your unique story happens today at 12pm Pacific (8pm London time). I'll be helping you brainstorm story ideas for you, your business and your products, in a super simple way. Together we'll be looking at: The reason being different alone isn't good enough The 3 critical ingredients you need to start writing your story How a combination of hot topics created a billion dollar franchise How to […]
- [FCF] Increasing email open rates by violating the rules Sent Friday, February 17, 2012 , it's another Friday. And you know what that means, a quick bullet-fast copywriting tip for ya. Now, reading tips is useful, but to really get to know your own audience, it's worth running a few split tests to see what works best for you. On Monday I emailed you announcing the blog post about the death of the USP. And you would have seen one of 2 email subject lines: New blog post - how to create your unique business story New blog post - the death of the USP Which […]
- [FCF] Time's running out for me - are you at risk too? Sent Friday, February 10, 2012 , time is running out for me, in 15 minutes it won't be Friday any more in the UK, and I'll have missed Fast Copy Friday - which I really don't want to do. Of course there was good reason. After returning from my marathon training (it's going okay, my bum kills from running up hills and I have a funny walk as a result) we had a couple of friends turn up who needed a chat. Chat over, it has left me with only a little time to cover what I wanted, but fortunately it's a […]
- [FCF] How to make your testimonials more persuasive (and a good shed story) Sent Friday, February 3, 2012 Ahh, there you are , I am in a good mood which may have something to do with the glass of Pinot and packet of Hula Hoops by me as I type this (classy lady that I am) Today, we went wedding venue hunting (I'm thinking castle and horse drawn carriage, Malc's thinking village hall, stocked to the ceiling with a booze run from Calais...). For lunch we stopped into a restaurant that we were considering to hire. Despite reservations that it wasn't as nice as the hotel we'd just […]