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Overcoming Price Objections (The Persimmon Paradox) Sent Friday, November 12, 2010
* OVERCOMING PRICE OBJECTIONS: The Persimmon Paradox
http://www.payperclicksearchmarketing.com/223.php

Persimmons are far and away my favorite food.

They outrank everything including chocolate, pasta, pizza, bread
and butter, bagels, black and white cookies, onion soup, salmon, 
fried clams, applesauce... even my mother's tuna casserole (sorry
Mom!)

In fact, as they're only available for about 6 weeks in the fall
each year, if you happen across a ripe one in February, I might be
willing to sell you certain non-vital organs for a bite.

But the other day I had a strange experience at Whole Foods (our
organic grocery here in New England) the first week they were
available this fall.

Sharon and I go shopping most Sundays.  And I practically fainted
when we walked into the store and saw a display full of hundreds of
them.  HEAVEN, I thought!

I rushed to the display (almost pushing Sharon aside - and I'm only
half kidding) and started filling up a gigantic bag with about 14
of them. (You can't eat'm before they're ripe by the way or you're
going to throw up)

Then... I paused.

Because the season just started, they were $1.49 EACH.

Which meant I was going to be shelling out about $20 for the bag.

And despite what I just told you ...


* OVERCOMING PRICE OBJECTIONS: The Persimmon Paradox
http://www.payperclicksearchmarketing.com/223.php