Dear ,
Happy Father’s Day to the dads among you!
For those of you whose fathers are no longer alive or in your life, I hope that you didn’t find the day too emotionally difficult.
Rather cherish the best memories of your dad and keep them deep in your heart.
In honor of Father’s Day, I asked my friends to share the biggest lessons they learned from their dads on LinkedIn and Facebook.
Carolyn Barth’s dad taught her well and provided a great example for all of us. He was her mom’s #1 champion.
Similarly, my husband’s Uncle Al always said, “Whatever you do, do it to please the women in your life and you’ll be a happy man.”
Life Lesson:
Tom Deierlein hoped his sons would learn, “Persistence and determination alone are omnipotent. #grit”
If your father had human flaws, don’t let that leave you angry or upset.
Let go of those negative emotions since they only hurt you! Instead learn what not to do. (Hat tip: Carlos Abler!)
To support my marketing community, I took a page from my father’s playbook last week and hosted our Second Marketing Salon for senior marketers.
Marketing Salon Goals:
Despite being an “invitation only” event, a number of friends asked if they could bring a colleague.
These new faces supplied a key element to the community:
They added diversity to the mix with different perspectives and connections.
In today’s highly divisive environment, your brand and business must be inclusive. To encourage CMOs to be more
open and to foster a sense of belonging, Siegel+Gale’s June 12th Future of Branding Luncheon celebrated Pride 2019.
During a panel discussion, Maragret Molloy explored how brands can differentiate their businesses by becoming more inclusive, both internally and externally.
Why?
Because we all have the opportunity to be better than we are today!
Big tip of my hat to Matt Monath for sharing this photo. (BTW— Matt wasn’t only professional but also fun and willing to work with attendees!)
Lastly, I caught up with Marketing Superstar Erik Qualman at Meltwater’s Social Summit. (Hat tip: Zontee Hou of Convince & Convert).
Actionable Marketing
Tips:
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Get a photographer to capture event images. Use an audience-friendly photographer like Matt Monath. For example, at the Meltwater event, the professional photographer didn’t want help me create fun photos like these.
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Create a fun photo area or use a professional background. Encourage your attendees to have fun. Here’s an example from the Second Marketing Salon.
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Don’t forget the video! Once you’ve done the work to put an event together, live video is a no-brainer. Even better, share it across platforms.
Go on extend your community--reach out to your family, friends and social media colleagues. then get together face-to-face.
Let’s connect and/or meet in real time at one of these events on my schedule :
Please join me this Thursday, June 20, 2019 at 1:00pm (Eastern Time) for the #TwitterSmarter Twitter Chat. I will be Madalyn Sklar’s guest. Our topic is: “How To Build Your Social Media Community To Overcome Loneliness”
If you’d like to meet me IRL, I am attending these key marketing conferences:
Ai4: Retail June 24 to 25 in New York City. If you’re in the retail space, this event is a must-attend. (Note: I am attending this
conference and this link is not an affiliate link!) Please let me know if you'll be there.
MAICON July 16th to 18th in Cleveland. Please use code Cohen100.
Since it’s an affiliate code, I’m offering any of my readers who use my code a 1-on-1 meeting during the conference. (That’s a $300 value!) BTW: Attend this conference if you’re worried that your marketing is falling behind without AI!
Content Marketing World (Sept.) in Cleveland. Please use COHEN19. Since it’s an affiliate code, I’m offering any of my readers who use my code a 1-on-1 meeting during the conference. (That’s a $300 value!)
If you’ve already signed up for Content Marketing World 2019, please join me on Wednesday, September 4th at 10:15am for my session entitled, “The Continuous Content Distribution Playbook”.
Shout out to new readers:
Michele, Kailyn, Ayesha, Lynsey, Heather, Awatif, Mostafa, Santhosh, Rachel, Epic, Trisha, MGV, Irene, Walter, Pramod, Rahat, Emily and Lauren. Welcome and thank you for joining our community.
Heidi Cohen,
Actionable Marketing Guide
Happy Marketing,
Heidi
PS: Do you have a friend or colleague who would benefit from reading the Actionable Marketing Guide newsletter? If so would you please forward this email to them?
As a newspaper publisher and real life MadMan, my dad was a content marketing whiz!
Despite his geographic focus, his dad-tested content marketing secrets apply to all forms of content marketing. They will make you a better marketer and help improve your results.
Includes memories and input from Ted Rubin, Kevin Lee, Joe Pulizzi, Pat Flynn, Jason Miller, Tom Pick, Erik Qualman and Brian Carter!
Whatever type of marketing you do, a bigger and stronger network will improve your work product with less effort!
Use this easy way to grow your community to improve your business, your career and your personal happiness, even if you’re an introvert!
While you need Influencer Marketing to:
CMWorld 2019 features over 150 sessions covering two dozen tracks.
I'll be there along with 200 other speakers from around the world.
Register today. Use my code: COHEN19 to save $100.
HEIDI COHEN AROUND THE WEB
Business Travel: How To Survive Business Travel
By Ivana Taylor
My friend and colleague Ivana Taylor asked colleagues to contribute their travel tips to her sponsored post. Note: She placed a disclaimer at the top.
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