AMG Newsletter – Tips From NYC Marketing Events You Can Use

Published: Mon, 09/16/19

Heidi Cohen – Actionable Marketing Guide

Dear ,

When I woke up to a sunny 9/11, I remembered the
crystal-clear morning 18 years ago.

Back then, I was working at my kitchen counter (aka: home office).

As the sun flooded into my 6’ high windows the phone’s ring broke my concentration.

It was my mother.

But her words sounded surreal:

“Turn the television on to Channel 4. It looks like a Bruce Willis movie!”

WTC by Tommy Flynn She waited as I took the phone into the living room and turned the TV on.

When the picture appeared, I saw the reality of my mother’s words. As the NBC news team talked, I watched the planes fly into the World Trade Center buildings.

After a while, my mother and I hung up.

But I remained planted on my couch mesmerized by the unimaginable images I saw.

By midday, I realized that I had neither cash nor food in my apartment. And knowing that a mere sprinkling of snow causes panic at the local grocer, I raced out.

At the Citibank on 86th Street and Broadway, the ATMs still gave out cash but a hand-written note reading “Closed until further notice” was taped to the bank door.

A few blocks south, the grocery’s empty dairy shelves told a similar story.

But what I remember most was the silence.

In a city filled with noise 24/7 the absence of sound marked a rare event.

When I ventured down to Ground Zero a few weeks later, I remember the sunlight gushing through the empty space where the towers had stood. Like majestic concrete arms reaching to the sky, the World Trade Centers had cast imposing shadows across the financial district.

Although city would never be the same, Wall Street returned to work. Hastily laid thick power lines nestled along the sidewalk.

I was proud of my city then and I still am.

As I did in the days following 9/11, I still thank and salute police, firemen, and first responders.

In an emergency, New York City is the one place I want to be. Because, when you’re in need, no one helps you faster than than a New Yorker.

Although New Yorkers go about busy their lives as usual, the city has changed. Military personnel still actively patrol the train stations and airports. Barricades now surround landmarks, government buildings, media entities and financial institutions to prevent vehicle entry while everyone must enter through by metal detectors.

Despite these traces 9/11 can be another sunshine-filled day.

These thoughts went through my mind as I walked under the Citibank Building in Long Island City. My friends and colleagues had gone to work here on that sunny day 18 years ago. Only to evacuate on foot and walk across the 59th Street Bridge to safety.

But now, I only changed from the M to the G subway line on my way to present at DMWF in Greenpoint, Brooklyn. (Hat tip to: Glen Gilmore and Rachel Reid.)

I loved that DMWF highlighted social media platforms that others overlook, namely Reddit and Medium. Although I would have included Tumblr, Flipboard and Slack since these platforms enable content creation, curation and communication.

Instead of senior executives, DMWF selected hands-on brand managers who could share real life examples and insights.

For example, Volvo Car USA’s Erin Silver made the point that brand influencers had to buy their Volvos so they understood how the car worked. Further, she didn’t want to pay influencers to show off Volvo only to go home to drive their BMW.

FEATURED ARTICLE: Sustainable Content

To keep your road tested content visible and viable over time, transform it into sustainable content. Here’s your How To Guide on Sustainable Content. (BTW—It’s based on the UN’s 4 Pillars of Sustainability.)

Heidi Cohen Around The Internet

Following this year’s amazing Content Marketing World in Cleveland, the following content smarties have given me a shout out in their conference content. And to show my appreciation, I’m including these articles so that you can become a better marketer too!

50 Top Content Marketing Influencers Speaking At Content Marketing World by Lane Ellis of Top Rank Marketing.
How to Get the Best Out of Content Marketing World 2019: Advice From the Experts by Veronica Jarski.
My Content Marketing World Daily Planner by Dennis Shiao on Medium.
6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World by Michelle Garrett.
125 Top Content Marketers For 2019 by Social Animal.

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