Published: Mon, 08/31/15
Dear , The other day I was walking down one of the blocks off of Central Park on New York City’s Upper Westside. The late afternoon
sunlight made the brownstone buildings look warm and inviting. I was in a good mood and smiled at an older woman sitting on a bench near one of the buildings. To my surprise, she said, “Thank you for smiling.” I was really touched. As marketers we often forget how big an impact small changes in our communications have on our prospects, customers and other people. Just as my smile brightened a stranger’s day, so too can your communications make
your business shine.
To this end, consider where and what words you use. Earlier this summer, my husband and I were driving in New York’s lush Hudson Valley and we were surprised to see electronic road signs with messages regarding distances to “Text Stops.” Before the growth of smartphones and texting, these areas were truck stops and vistas.
But New York State had decided that there were too many accidents caused by people taking their attention off of the road to check their smartphone. As an example of how one restaurant owner in New York chose his words, check out this window sign for special steaks that made me smile. (I consider myself creative but I can’t make this stuff up.)
I’m in a content state of mind as I tick off the days (8 and counting) until Content Marketing World, the must-attend conference for anyone who uses content whether you’re a B2B, B2C, not-for-profit or solopreneur. Located in Cleveland, #CMWorld as its known by attendees attracts a global audience. BTW, if you haven’t bought your ticket yet, there’s still time. Just click here. If you are going, please join me on Wednesday when I’m MCing and curating the Social Media track. These sessions will rock your marketing plans for the rest of 2015 and get you on track
to succeed for 2016. We’ve got an amazing line up of experts in both social media and content marketing. Bring your toughest questions to get expert input. If that’s not enough, we’ll be giving prizes at the sessions to increase the fun. Please stop by the social media room to say hello and let me know who you are. Let’s do a selfie!! Don’t worry you’ll be able to spot me. I’ll be wearing my
content marketing rockstar black leather jacket, orange shawl and accessories. Please find a reason to say hello, even if you consider yourself shy. Hey, you already know me, you’ve been reading my emails. I look forward to meeting you IRL.  Finally, we have a new book to give away: The Next Evolution of Marketing by Bob Gilbreath. Bob shows how to connect with your customers by "marketing with meaning." We'll be giving
away a copy of The Next Evolution of Marketing to a randomly chosen subscriber next Saturday (details.) So, please
forward this newsletter to your friends and associates. Happy marketing, Heidi |
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2015 CONFERENCES
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me. Can't make to Cleveland this Fall. Access ICC's recordings of CMW. Get all the content when and where you want
it!  The Social Media Success Summit is open for registration. Discover how to use social media to attract and engage
quality customers, and quickly grow your business at the largest Online Social Media on the planet.
Top 10 Essential WordPress PluginsA Marketer’s Guide To The Best WordPress Plugins
Marketers love WordPress. WordPress is the content management system (CMS) of choice for dynamic websites because it’s significantly reduced the cost of software. WordPress software is free to download and you can modify it to meet your marketing and operational needs. As a result, an entire ecosystem of plugins and themes has emerged around WordPress eliminating the need for programming to add new website capabilities and features. How Social Media And Content Marketing Work TogetherThe Social Media-Content Marketing Interview
Social media and content marketing are intricately interconnected. Used together, social media and content marketing give you marketing superpowers. To fully appreciate the combined power of social media and content marketing, we interviewed 4 Content Marketing World 2015 rockstars from the Social Media Track. Continue reading
The Next Evolution of Marketing – Book InterviewHeidi Cohen Interviews Bob Gilbreath
What’s your best piece of advice for readers looking to improve their marketing?Think about your marketing as itself a part of your company’s product or service. Instead of working on new ways to interrupt your audience with a commercial message, think about your customer’s ultimate needs—and consider how your marketing can be a value-added part of what you deliver. Continue reading
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HEIDI COHEN AROUND THE WEB
How to Build a Killer Strategic Account Plan Learn how to build a strategic account plan that will really drive sales.The Strategic Account Plan is a tool that helps salespeople be better positioned to take on
new accounts and forge stronger relationships with existing ones. The plan contains critical information about the prospect that every sales rep should know before even thinking about making the initial phone call. Putting the information down in a concise, structured way helps the salesperson to focus on what is important about the account and how it aligns with your company's offering. Having a plan can be that one step further, the edge over the competitor, the crucial piece of data that can close the deal. Simply put, the Strategic Account Plan is the blueprint of the sale. Download This Free White Paper Now! Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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