2 Tips that will Dramatically Affect Your Blog's Traffic, Leads, and Sales... Plus a small gift
Sent Wednesday, September 12, 2012
The Sales Lion Newsletter Sept. 12, 2012
The Most Important Blog Title Tip You'll Ever Read
I had a reader just yesterday tell me they had been blogging
for almost 3 years with little impact on web traffic, leads, and sales. Having
heard this problem what seems to be countless times over the past couple of
years, I already knew what her issue was without even looking at her blog:
As I've explained before on this article at The Sales Lion,
the #1 mistake businesses make when starting a blog is they simply do the
titles, URLs, and meta descriptions all wrong.
To understand where I'm coming from here, there is a simple
test you can try on yourself (and your blog) to see if you've been doing titles
properly. Here it is:
If you took just the titles of your blog posts and nothing
else, would it be obvious to anyone that knows anything about keywords and SEO
what the "keywords goals" for each post were?
In other words, with the reader that emailed me yesterday, I
went to her blog and did a quick "title test." Within seconds, my suspicions became
reality when I found only 10% or less of her company's blog posts had a title
that was keyword driven.
Once again, they were making the mistake of trying to sound
witty, or catchy--something that Google and the rest of the search engines hate
because they have no idea what that article is therefore talking about--which ends
up in poor search engine rankings.
Along with this mistake, I see many business owners and
marketing departments fall way short when it comes to maximizing keywords in a
title. Let me give you an example of what I'm talking about:
Chevrolet Camaro vs Ford Mustang (Good title because it's a
great long tail keyword phrase using Vs)
Chevrolet Camaro vs. Ford Mustang: Reviews (Better title
because now we've introduced more keyword possibilities)
Chevrolet Camaro vs. Ford Mustang: Reviews/Ratings/Comparisons
(Best title because now we have multiple keyword phrases we are targeting)
As you can see, your ability to kill 2 or 3 birds (keywords) with one
stone is great if you understand how to get the most out of your blog titles,so look for opportunities to do this with each and every post. Sure, it might not always be possible, but it makes a huge
Over the past year, I've had a huge amount of success
teaching this concept of blog titles with clients around the globe. Some have
experienced 300-400% growth on their blog (and leads/sales) simply because they
took their titles to the next level.
So again, don't allow your blog titles to fall short. Catchy
and cool phraseology is fine, but only if it does NOT sacrifice results.
I have some extra time in the office today so I'm going to
make an offer to all my readers. If you have a blog but it hasn't grown your
site's traffic, leads, and sales as you'd hoped (whether you're a small or large business),
hit reply to this email and let me know.
Now granted, if you've only been writing content once every
few weeks, then you already know your problem--a lack of effort.
But if you've been producing content without fruit and have
no idea why, send me a direct link to your blog, I'll look it over, and then
get back to you with a short response.(Just hit reply to this email)
Based on my schedule today, I expect only to be able to answer the first 75 responses today, so if I get your response late, it may take me a few days
to get back to you.
OK, ball is now in your court.
PS: Thanks for all your support everyone. The Sales Lion blog and podcast are growing every day. Speaking opportunities are popping up
left and right. The last six months have been surreal--thanks to YOU. I simply
can't fully express my gratitude.