It's that time of year where many are setting goals for next year - for our personal as well as professional lives.
I'll leave the personal goals to you, but as for your professional life, if you're a freelance writer and don't have any goals or are a little fuzzy about exactly what you want/need to accomplish, maybe reading my list will toggle your brain cells so you get on the right track with your freelance writing career.
My 2011 Freelance Writing Goals
This year, I worked hard on making the transition to writing for myself, as opposed to writing for clients. My goal was to step into a purely managerial role at New Media Words (http://NewMediaWords.biz), my SEO writing company. I'm 90% of the way there.
I only write for a few clients and spend the bulk of my time creating my own products (ebooks and e-classes (http://bit.ly/hOqZfs). This has set me up nicely to accomplish this year's goals, of which there are only three, listed below.
FYI, this is the value of having a life plan (http://bit.ly/9fhngu) . . . eg, where do you want to be in a year, three years, five years. Once you crystallize your vision, making decisions and setting goals becomes so much easier. Now on to my 2011 freelance writing goals; they are . . .

Goal #1: 50 Ebooks on Amazon
By 12/31/2011, I will have at least 50 titles published on Amazon.com. On my website, I will have at least 100 e-products for sale. Why the disparity?
Remember the ebook writing tournament (http://bit.ly/cgZy7I) back in October? During the tournament, I had a eureka moment. I told you to write with this in mind to increase your output - and your income (http://bit.ly/cBAOxb).
"This" is writing with the idea of offering pullouts. A pullout is simply a part of your ebook that can be offered for sale separately.
I will not offer the pullouts for sale on Amazon, only the main title. Each new ebook I write will have one to two pullouts. Now, let's crunch the numbers.
I already have 18 titles I'm in the process of uploading to Amazon (I've uploaded 4 to date). I plan to write at least 32 new ebooks next year. So, that's my 50 titles for Amazon.
When I complete 32 ebooks, I will have between 64-96 new products (the ebook is one and the pullouts from each ebook are another). I already have 22 products for sale on the site. So that's a total of between 86 and 118 products.
Where Will I Get Ideas for That Many Ebooks?
I was talking about this with an acquaintance the other day, and she asked me this question. I told her that I keep a running list of all the ebooks I want to write. Almost all of my ebooks will be on/about freelance writing and small business ownership.
Of course, this is what I do for a living, so I know the subject matter intimately. When you know something intimately, you'd be surprised at how much knowledge you have stored in your brain that can help others.
A lot of my ideas from ebooks come from readers like you. As a subscriber, you see how long my newsletters are. I could expand upon each one easily and have a 30-40 page ebook.
So in answer to the question of where will I come up with that many ideas for ebooks, the answer is quite simple -- answer specific questions (in detail) in each ebook.
Want to Start Building Your Own Ebook Publishing Empire?
Join us in the next ebook writing tournament (http://bit.ly/cBAOxb) coming in January. If you sign up before Christmas, you'll get a copy of my new ebook, How to Publish an Ebook for $0 absolutely free. It'll be published this Friday, Christmas Eve.
Goal #2: Start a YouTube Channel
This is something I've been meaning to do for a while, but just never seem to get around to it. It's time to stop procrastinating. Why is this a goal?
In short, site traffic (which means more visitors, which means more sales).
In April of this year, YouTube hit an amazing milestone, logging more than two billion video views per day. Yes, you read right - 2 billion views per day.
Here's an interesting info graphic of YouTube's phenomenal growth (http://on.mash.to/b7V4I2). Here are some more mind-blowing stats about the site's popularity (Source: The Graham Marketing Group (http://bit.ly/hmTDgV):
- #4 Largest Site on the Internet
- #1 Largest video site on the web
- 300MM Worldwide Visitors a Month
- 100 Million Visitors per Month
- 5 Billion Video Streams Every month - 40% of all videos online
- (Do the Math - 5 Billion / 300 million worldwide visitors = 17 streams a month per person)
- 15 Hours of video uploaded every minute
What all of this means is that if you're not marketing on YouTube, you're missing out on a helluva lot of traffic. And while I don't like to be in front of a camera and it makes my head hurt to think about learning how to make and upload a video, I'm darned well gonna do it!
I look at it as stepping out of the dark ages of marketing into the 21st Century. So if you wanna see my mug on a regular basis, soon you're gonna be able to.
Target date for first YouTube video upload - March 2011.
As you can see, I have some pretty ambitious goals - even though it's only three (I'll get to the third in just a minute).
Tips for Creating Your 2011 Freelance Writing Goal List
Is this getting you to think concretely about what you want to accomplish as a freelance writer next year? If you're not quite there yet, following are some tips on how to create a goal list to help you out.
Start with what you want out of life? More free time, more money, pay off debts, quit a job, work from home, etc.
Then ask how freelance writing can get you there? Eg, get more clients, charge more, dump low-paying clients, create a new product line, etc.
Then give yourself a goal date: Notice how I got very specific (eg, upload first video in March, create 35 new products with 1-2 pullouts for each).
Figuring out exactly what it is you want is 90% of the battle. The other 10% is simple execution.
And this brings me to my third goal, which is . . .
Goal #3: Time Block Every Day
One thing I'm going to do religiously to stay on track and achieve my goals is time block my days. I've done it intermittently throughout my freelance writing career. Lately, I've been doing it more regularly because I know exactly what it is I want to accomplish.
You know what, once I clearly defined what I wanted, time blocking my days has become an easy habit. I do it now almost without thinking about it. But, to be sure that I don't fall off this particular wagon, I'm making it a real, live, bona fide goal.
Before I log off each night, that's going to be my last task.
Last thing - print out your 2011 freelance writing goal list and put it in a place so that you can see it every day. Nothing like having your dreams front and center to keep them top of mind.
Good luck with whatever your freelance writing goals are as we move into another year.
Merrily yours,
Yuwanda