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Marketing. Love it or hate it, you can't get around it if you own a business. This week on The Inspired Studio we take a look at the various ways Marketing and Networking affect the way we do business.
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December 1, 2011 Published every Thursday. You are on our list because you signed up and opted in. To change your subscription, please see the link at the end of the email. To subscribe, click here.
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Hi ! One of the most difficult aspects of business that artistic people have is marketing. It's not easy for many of us to get out there and toot our own horns. But when you think about it, marketing is something we do every day in so many little ways. It's really not as scary as you may have led yourself to believe. This week we spent our time working on our own marketing materials. We'll soon have a spiffy catalog of everything Blue Sun has to offer--and there's quite a lot! Loyalties is also officially up on Amazon in paperback. Click here to grab your copy for the holiday. Be sure to get two! These books have a habit of disappearing once friends and family get curious and start reading. Next week Wendi will be heading out to Atlanta, Georgia to meet up with the Goldies at Christine Kane's Uplevel Your Life Live. No doubt she'll return with a TON of new ideas and new connections! How about you? What are your plans as we swing into the holiday season? Love, |
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Tip of the Week: Don't know which social media network is best for you? You don't have to use every single social network out there, you'd spend your whole day just trying to keep up with them all. Try a couple of them and see which one feels like the best fit. Around the Network
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"Twilight is done for now... but you can still get your Vampire and Werewolf fix here! Fast-paced and an exciting read - If you dig True Blood, you'll love this book"
Greg Dorchak; Austin, TX |
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Why Isn't My Book Selling?
Your hopes are high from all the success stories you've heard about amazing indie authors who have hit the jackpot with their sales. They made it happen overnight and so can you...or so it seems. The Land of the Midnight Sun During the first month you'll see a surge. It's hard not to get excited. But after your friends and family have all bought a copy, things start to slow down. Thus begins the long night of an illusion called The Overnight Success. Your heart starts to sink as the sales slow and it gets harder and harder to find people to buy your book. What did you do wrong? Nothing. And by nothing, I mean you probably waited to get started on your marketing. Marketing a book starts long before your novel hits the distribution list. The most successful authors work hard at building a following and a buzz about the book while that book is still in the early draft stages. The whole idea of an overnight success is really a huge illusion. If you look at when a popular book was actually published, you'll see most of these books came out years ago. That "overnight" was a very long time coming. The 3 M's: Marketing, Marketing, Marketing Marketing is not a dirty word. Marketing is not something to be feared. Marketing is a part of everyday life whether you realize it or not. We all do it, even kids do it, especially as Christmas draws nearer. Marketing is finding your audience. And how do you find your audience? Social networking! The internet gives authors all the tools they need to market themselves. Depending on how extravagant you want to get, marketing can be as cheap as free all the way up to thousands of dollars. No matter what method you choose, or how much you choose to spend, the one thing you can't skimp on is your own time and effort. It doesn't matter if you're an indie author or represented by a huge publishing house, your marketing is totally up to you. So how do you start?
Have you begun your marketing campaign yet? Have you done this before? If you have, what kind of experience did you have? Is this your first time marketing your book? What kind of questions do you have? We're here to help and we'd like to hear what you have to say!
WANT TO USE ANY OF THESE ARTICLES IN YOUR E-ZINE OR WEBSITE? Go ahead and share the inspiration! All we ask is you include the following credit in its entirety: This article reprinted with permission of Blue Sun Studio, Inc. Are you ready to start living your passion? If so, The Inspired Studio is for you. This is a weekly ezine with news, inspiration and special offers you won't get on the site alone. Visit any of the Blue Sun Network sites (Blue Sun Studio, Life's Little Inspirations, Creative Clarity Coaching or Behind the Words) to sign up!
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Blue Sun Studio, Inc is a Coaching and Design Studio. Through the process of in-depth consultation and strategic coaching, we help you to define your vision, marketing lifestyle, strategies and communication plan and then assist you in creating the products, brands, logos, images and designs that help creative businesses tell their unique story. Our services include coaching programs for the business, design and writing clients as well as websites, logos, banners, marketing materials, book covers, e-zines, Facebook pages and any other design products you need to share your message with the public. About the Blue Sun Studio Team:
Deb and Wendi are also published authors who coach and assist writers and business owners with fine-tuning their writing skills and messages, both in fiction and marketing, taking them from first draft to a finished book or product they can hold in their hands. Their first novel, Bonds of Blood & Spirit: Loyalties, is available on Amazon and Barnes & Noble in both hardcover, Kindle and Nook. Wendi and Deb are hard at work writing the sequel. Contact Us Since Inspired Studio is for you, we would love to hear from you if there's a topic you'd like us to cover, including anything from personal inspiration to coaching, marketing, building your business, the world of writing and publishing or anything else you are curious about. If you are interested in discovering more about being a coaching or design client of Blue Sun Studio, we would love to hear from you! Please contact us here: Blue Sun Studio, Inc. The Blue Sun Network: Please add "info@bluesunstudio-inc.com" to your email whitelist or address book in your email program so you'll keep receiving The Inspired Studio! We'd love to hear your comments and include them here. If you'd like to share your stories and inspirational experiences, send us an email to inspiredcomments@bluesunstudio-inc.com. For more information on how we can help you bring your passions to life,
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Launching a new book is exciting. Like a new parent, you proudly and enthusiastically present your newborn novel to the world. All the pages and pages of rough drafts, rounds with editors and focus groups, planning, plotting and designing are behind you. It's graduation day! You're looking forward to seeing your book listed on the mighty Amazon or Barnes and Noble. You've uploaded to Smashwords and may even have your book for sale on your own website.
Wendi Kelly is the International business coach behind Creative Clarity Coaching, a division of Blue Sun Studio. Wendi is devoted to coaching creative entrepreneurs who are ready to take the leap into clarity, happiness and success in business and life. Her creative clients move away from the splatter, chaos and overwhelm of the typical creative entrepreneur by learning a new approach to peaceful, creative and successful productivity.
Through one-on-one coaching, workshops and motivational speaking engagements, Wendi inspires people to take the leap into the life they have always dreamed of.
Deborah Dorchak has been a graphic designer for more than 25 years and an artist since she could hold a crayon. Deb got her start in Illustration, and her passion for telling stories through images hasn't wavered yet. She is the designing force behind Blue Sun's graphics department. As clients gain clarity through Wendi's coaching, Deb has the uncanny ability to intuitively design just the right look for these budding businesses.