http://archive.aweber.com/iop-newsletterIOP Insider NewsTue, 13 Sep 2011 23:09:53 -0400http://archive.aweber.com/iop-newsletter/I6c7Y/h/IOP_Insider_Tip_Little_Bits.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- Little Bits of Perfection and Perfect Customer Experiences TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- Little Bits of Perfection and Perfect Customer Experiences Mabuhay! Mabuhay! is a traditional greeting meaning long live in the Philippines, where I recently delivered my keynote speech on The Power of Social Media* to the Philippine Travel Exchange (Phitex) conference in Manila. Mabuhay is part of the welcoming spirit evidenced throughout the Philippines and I wanted to give you some tips from my recent trip which may help instill a little of this spirit in your business or website. I'm going to phrase the tips as questions for you to consider and hopefully act on. * The Power of Social Media - download link ~~~~~~ Little Bits of Perfection and Perfect Customer Experiences After having a great massage in the Philippines, it occurred to me that every little bit of perfection adds up to one whole perfect experience. So for my massage, each perfect part of the massage contributed to one entire wholly satisfying perfect massage experience. Question: Are there little bits of perfection in your business or site that people are attracted to, or desire? If so, cultivate them. As Milind Lele said in his book Monopoly Rules, finding the situational monopoly in your own business gives you a monopoly. His example of this is popcorn in a movie theater: When you go to a movie theater and buy the popcorn there it could cost $5-10 dollars, but if you just bought the loose uncooked popcorn kernels the cost might just be $0.75. The reason we pay more for popcorn at the movies is that the theater has a situational monopoly. The theater has the great tasting popcorn we want, at the place we need it (which they control), and which we can't have otherwise (unless you smuggled in your own popcorn - yikes!). Question: What part of your business do you have a situational monopoly in? Merging this idea with the massage I mentioned: Question: What part of your business could deliver a little bit of perfection (contributing to a great overall customer experience), which your business also has a situational monopoly in (exactly what people want, when they need it, which you have control over)? - Answer this, and you've really got something! Reason: Because in the theater example above, they can make stale popcorn and get away with it (monopoly), but if they made great tasting (possibly even gourmet) popcorn, it'd be even better (great customer experience, leaving them craving to come back and have more in the future). ~~~~~~ Expert Advice There's nothing like getting just the advice you need, when you need it. For my keynote speech I needed a barong (traditional Filipino dress shirt) and to wear a barong properly you need a nice white undershirt. To get the shirt and undershirt, we went to a local Filipino department store in Manila called SM (ShoeMart). What we were greeted with was phenomenal customer service as well as expert advice. My wife and her family selected the barong (see photo) which I tried on to assure a good fit. But for the undershirt, which you can't try on, we had to rely on the expertise of the salesclerk. Link to photo: http://bit.ly/ngFhvg We needed to find the right size so the clerk eyeballed me and selected an undershirt and then held it up to my back and shoulders and said with great certainty that this was the right size. Sure enough, when we got back to our room and I tried on the shirt it fit perfectly. Question: What parts of your business or site can you help customers make decisions on, so they can purchase with confidence? ~~~~~~ Specialization and Expertise This expertise is exhibited throughout the SM stores. Since labor is relatively inexpensive, each aisle of the store is staffed by a salesclerk. As we walked through the store we were greeted with Hello Sir, Ma'am (which is pronounced Hello Sir, Mom in Manila). This was nice because in every section we shopped at the sales personnel were very helpful, knowledgeable, and personable. The possible downsides of this might be: 1) If you walk through the store quickly, you're seemingly barraged by never-ending Hello Sir, Mom's every time you pass an aisle. - And if you think these greetings are an anomaly, then just know that in SM's competitor, Landmark, you're greeted with Hi Mom, Sir (or something similar) at every turn. Contrast this with many stores in the US, where you're greeted as you enter the store and that's pretty much it, unless you look like you need help or you want to buy something. Of course, we all know of stores where it's almost impossible to find a salesperson to help you, or at least not when and where you need them. 2) Since the salesclerks are compartmentalized they don't necessarily know detailed information about all of the other areas of the store. So if you ask a question about where something else is, it's not assured that they'll know exactly where it is, but they'll certainly try to help you. Question: Are there any areas of your business or site where additional expertise and helpfulness could enhance the overall customer experience? Question: Are there any areas where sales practices could be reviewed or changed to assure an overall positive customer experience? ~~~~~~ Way more than shoes: SM (ShoeMart) Link to video: http://www.youtube.com/watch?v=UL_weqiJpEg And just in case you're wondering about a store which started out being called ShoeMart and specializing in shoes: Well, they rebranded as SM and they just finished building the SMX Convention Center which I gave my keynote speech in. The SMX Convention Center is connected by a walkway to the SM Mall of Asia, which is the 3rd largest mall in...the World! The first and second largest malls are in...China. To give you some perspective, Mall of America (the largest mall in the United States) is #13! Three other SM malls in the Philippines are higher on the list (not including the SM mall of Asia). Also SM has a really upbeat video. Does your business have that? And notice that they're suggesting: Come on in, look at what we got - a great call to action. Even on their webpage, SM conveys their spirit of optimism and helpfulness: Through the opening of new stores, renovations of major stores, and the introduction of new merchandising concepts, SM continues to make shopping at its department store chain an exciting lifestyle experience. Question: Are you using calls to action with your customers (or prospective customers)? Question: Do you have a YouTube video which could help promote your store and the spirit of your company? Question: Is your company's mission reflected, articulated, and practiced in all areas of your business? ~~~~~~ Shopping Science And if you think this shopping stuff is all fun and games, think again...it's a science. Paco Underhill is the consummate shopping expert and he's literally written the books in this field: Why We Buy: The Science of Shopping; Call of the Mall: The Geography of Shopping; and most recently What Women Want: The Science of Female Shopping. I highly recommend his books to get many amazing insights into how and why we buy. That said, Happy Shopping! to you, yours...and your customers! Best success in your business, career, and life, Rick and Karl ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright © 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 13 Sep 2011 23:09:53 -0400http://archive.aweber.com/iop-newsletter/4.Aq2/h/IOP_Insider_Tip_How_to_Get.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- How to Get Contact Information and Build Trust at the Same Time TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- How to Get Contact Information and Build Trust at the Same Time Whether online or offline, you usually have to connect with your prospect several times to make a sale, so you need to get their contact information. The reason you need to connect several times is to deepen the relationship and build trust. Offer something valuable for free The best way to get that information is to offer something of value for free- a report, e-book, e-newsletter, mini-course, light version of your software, videos, audio files, or some other freemium. It doesn't have to be long or involved, or give away all of your secrets, but it does need to be informative and helpful enough that they can put the information to use right away. This serves three purposes: It establishes that you know what you're talking about. It leads them to the conclusion that if this is the quality of information ABC Company is willing to give me for free, then the information that I pay for must be incredible. It builds trust. No sales pitches Whatever you offer, it can not be a sales pitch for your company's products or services. It must be valuable, helpful information that they can use right away, whether or not they purchase from you. Of course, your contact information will appear at the beginning or end of the report (better at the end). The reason for this is that 1) it establishes you as an authority in the area (if the content is high quality); and 2) it builds trust. The fact that you're giving away something that can help, without asking for anything in return, says that you're someone they can trust. The default position of most customers and prospects is to distrust your company. Fewer than one in three people trust marketing messages according to the 2010 Edelman Trust Barometer Executive Summary (PDF download). The study also found that trusting companies is more important than delivering great products and services. 3-for-1 Proposition Offering, free, high-quality, content is really a 3-for-1 proposition.: You get their contact information. It establishes you as an authority in your field. It builds trust. Best success in your business, career, and life, Rick and Karl ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright © 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 06 Sep 2011 19:50:49 -0400http://archive.aweber.com/iop-newsletter/9qztY/h/IOP_Insider_Tip_How_to.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- How to Conduct a Simple Usability Test TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- How to Conduct a Simple Usability Test If you really want to see things from your customer's perspective conduct a simple usability test. Here's how: Pay 4 or 5 users for an hour of their time and ask them to perform typical tasks on your website such as: 1) search for something; 2) make a purchase; 3) register; or 4) whatever other key things customers might do. Create a list of questions that lead them to the tasks, but no to the how to's. Examples: Find how many colors and what sizes the xyz jeans come in, or Create an account. Schedule one user at a time and don't tell them anything about the site beforehand. Let them know they aren't being tested, the website is, and there aren't any wrong answers. Encourage them to comment out loud as they go through your site. You want to know the good, the bad, and the ugly. Record the experience from their actual viewpoint. Use a camcorder, software, or web-based conference site that allows you to view and record what's on your user's computer desktop. Note how long it takes to complete each task. Write down any suggestions or complaints as they comment out loud. When it's over, ask them what they liked, or didn't like about the site. Get their suggestions for improvement. If they are common issues between all of the participants, fix these areas right away. Once you've made the fixes, it's time for the next round of testing with different users. No matter how easy, simple, or intuitive you think your website is, if your customers don't see it that way, then it isn't and that's all that matters. Best success in your business, career, and life, Rick and Karl ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright © 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 23 Aug 2011 16:34:44 -0400http://archive.aweber.com/iop-newsletter/OfCdo/h/IOP_Insider_Tip_Straight.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- Straight From Google- 23 Ways to Rank Higher TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- Straight From Google- 23 Ways to Rank Higher By the end of this year, Google will have rolled out around 500 search improvements just in the previous twelve months alone. A lot of you may think that Google is purposely making it more and more difficult for anyone to rank on the first page of results, and you're right. Why is Google making it harder to rank high? But why is Google doing that? Is it because it's the 800 lb. gorilla and it can or is there another more important reason that can benefit all of us? Think of Google like a magazine. If it can't attract searchers (readers), then it won't attract advertisers either and it's not going to last. It's primary competitors are Bing and Yahoo. The only way it can stay ahead of the other search engines is to return the most relevant and high-quality results possible to the searchers. Isn't that what we want when we're the searchers, to find the most meaningful results for our queries? 23 Ways to Rank Higher Amit Singhal, a Google Fellow, wrote a post on the Google Webmaster Central Blog on May 6, 2011, entitled More Guidance on Building High-Quality Sites. In that post he describes the sort of questions that the search team at Google asks itself as they write algorithms attempting to assess site quality. It's their attempt to look at things from their customer's perspective, a point we try to hammer home here at IncreaseOnlineProfits.com. Here are the questions: Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Would you be comfortable giving your credit card information to this site? Does this article have spelling, stylistic, or factual errors? Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? Does the article provide original content or information original reporting, original research, or original analysis? Does the page provide substantial value when compared to other pages in search results? How much quality control is done on content? Does the article describe both sides of a story? Is the site a recognized authority on its topic? Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care? Was the article edited well, or does it appear sloppy or hastily produced? For a health related query, would you trust the information from this site? Would you recognize this site as an authoritative source when mentioned by name? Does this article provide a complete or comprehensive description of the topic? Does this article contain insightful analysis or interesting information that is beyond obvious? Is this the sort of page you'd want to bookmark, share with a friend, or recommend? Does this article have an excessive amount of ads that distract from or interfere with the main content? Would you expect to see this article in a printed magazine, encyclopedia, or book? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Are the pages produced with great care and attention to detail vs. less attention to detail? Would users complain when they see pages from this site? Use these 23 questions as guidance not only to see things from Google's point of view and increase your ranking, but more importantly as a way to ensure a high-quality, positive experience for your visitor or customer. Best success in your business, career, and life, Rick and Karl ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright © 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 16 Aug 2011 19:48:36 -0400http://archive.aweber.com/iop-newsletter/ICItI/h/IOP_Insider_Tip_Marketing.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- Marketing White Belt- Basics For the Digital Marketer TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- Marketing White Belt- Basics For the Digital Marketer Recently I finished reading Christopher S. Penn's great ebook primer on marketing called: Marketing White Belt: Basics For the Digital Marketer. You might recall from earlier newsletters that @cspenn is one of the highly recommended Marketing Over Coffee podcast co-hosts, an email marketing guru at WhatCounts (since Blue Sky Factory was acquired), not to mention being an adjunct professor of Internet marketing at the University of San Francisco, as well as the school's lead subject matter expert on advanced social media. * * http://www.marketingprofsu.com/instructors/9916/christopher-penn As a person who has taught various courses in marketing at UCLA Extension since 2003, I can definitely say that there's something of value in this book for everyone and that anyone can profit by reading it (literally). The book is modeled on a martial arts example, with the white belt being the first belt one earns, and which can lead to many other higher levels. But that said, this book delivers nuggets of information which marketers at any level can put to use and benefit from. Whether you just want to be more grounded quickly in basic tried-and-true marketing concepts or just be reminded of them, this book leads you through them in a very organized way and showers you with insider insights along your journey. At the end of every chapter there are thought-provoking and practical exercises to further your learning, and more importantly, your real-life marketing efforts. Everything (all things marketing) the book includes: Basic Business Models for Making Money (After all what's the point, if you're not?) Marketing strategy and goals (Got goals?) The 4 Ps of Marketing (Product, Price, Place and Promotion: Ok, you've heard of them, now find out what they really are and why they're important) Science: Testing (Who is your audience?, etc.) Marketing Funnels (Prospects, Leads, Customers, Evangelists - got 'em?...want 'em?) SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats and internal vs. external factors...worth the price of the book right there!) Marketing ROI (Return on Investment: What it really is and how to really calculate it...with real examples) Basic Marketing Campaign Plan (How to do it simply and what to watch out for - yikes!) Fast, Cheap, Good (Got 'em all? Want 'em all?) Marketing Spirit (Keep it up, your spirit that is) Path to Success (And who among us doesn't need and crave that?) Etc. Ok, I won't lie to you, this isn't the most thrilling read you'll find over the summer (compared to Game of Thrones), but it's sure to be one of the most valuable. And this is a good thing since Chris just gives you the info you need and gives it to you straight with some stellar insights as well. Later when you want to tap his amazing sense of humor, then check out his Out of Date Newsletter or any Marketing Over Coffee podcast to be instantly amused and enlightened about everything marketing (email marketing, social media, analytics, etc). FYI, this is currently an ebook only (no print version) book, which I loved reading using the Amazon Kindle app on my Android phone. How to Get It(Chris's links to his ebook): Buy a copy now for the Amazon Kindle platform! No Kindle? No problem! Get a free reading app for the Mac, PC, Android, iPhone, iPad, Blackberry, and many other devices now! Prefer to buy for the Nook at BandN instead? I've got you covered. Buy a copy now for the Nook! Bottom Line I highly recommend this book as I think it's a quick and easy way to get some of the most useful basic marketing knowledge you'll need to become a successful marketer. DISCLAIMER: Neither Rick (Henkin) nor I (Karl Kasca) nor IncreaseOnlineProfits.com received any compensation or affiliate revenue for writing this book review and recommendation. Best success in your business, career, and life, Karl and Rick ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright © 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 09 Aug 2011 21:03:12 -0400http://archive.aweber.com/iop-newsletter/OIeho/h/IOP_Insider_Tip_Considering.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- Considering Google's Page Speed Service TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- Considering Google's Page Speed Service Last week, Google announced it's latest tool for your website, Page Speed Service. Google is obsessed with speed, and PSS is an online service that helps automatically speed up the loading of your web pages. How does it work? According to it's website, Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices and serves them to end users via Google's servers across the globe. It goes on to say that how much faster your pages will load is dependent on a lot of factors, such as your content, geographic location of access, bandwidth, etc. However, you can run before and after tests here and measure the exact speed for your site on different browsers and networks. Google's Page Speed Service Gallery documents improved times of as much as 20%-60% faster. Why is page speed important to you? The primary reason it should be important to you is that page speed (how quickly your pages load) is important to Google. In fact, how quickly your web pages load is now part of Google's algorithm for page ranking. How large of a factor is unknown, but I've read accounts showing that it has made a big difference in rankings once the load time is improved. Another reason it should be important to you is your customers. None of us, and I'm including you as well, likes to wait for a website to load, do we? How many times have you clicked away rather than wait? The fact is, the more quickly your pages load, the more likely it is that users are going to hang around and check out your website and possibly become customers. Don't we all want our users to have a better experience on our websites? Another reason it should be important is that Google is offering this service for free (right now). You just have to sign up. Having said all that... Before you decide to use Page Speed Service, ask yourself, if you really want to turn over your website to Google, especially your customer's private data. I trust Google, no question about that, but sometimes things don't work quite the way they should, especially during the roll out of a new feature. It may be more prudent to wait, even if they start charging. You can always use an SEO company to help reduce your page load times. In some cases, the now optimized web page actually took longer to load than the original page. This usually happened in cases where the website had already been optimized for page loading. The way I look at it is this: if you're not sensitive to giving Google control, and you're not worried about privacy issues, it's probably a good thing to use the service (at least run the comparison tests). What I find amusing, is that to me, Google is basically saying 1) loading times are important; 2) we've built that factor into our algorithm; 3) your page ranking will increase with optimized pages; 4) you'll either have to pay us or someone else to optimize your pages; and 5) since we're the 800 lb. gorilla, you really don't have a choice. Wouldn't you love to be in that position? Set your own rules and have everyone follow them, because they all need your service. Best success in your business, career, and life, Karl and Rick ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright © 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 02 Aug 2011 20:27:13 -0400http://archive.aweber.com/iop-newsletter/HcRSE/h/IOP_Insider_Tip_Sexy.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- Sexy Headlines Boost Clicks - How to Make Your Headlines Irresistible TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- Sexy Headlines Boost Clicks - How to Make Your Headlines Irresistible It's one thing to write incredibly valuable content, but it's another thing to get people to it, let alone read it. The easiest way to get people to your content (article, blog post, e-Newsletter) is to have an irresistible headline or subject line (for email). Examples: Yahoo CNN Headlines (app) provides examples of excellent headlines: Pulse News (app) is a master of whetting your appetite and making you click: How-to Synopses of Sexy Headline Writing Resources for Sexy Headline Writing One trick I use is to jot down a working headline when I start an article. Then while I'm writing the article (or post, or email) I'll adjust the headline. As I craft and hone the post, the headline changes until a final one emerges. The second trick is to write a teaser for the headline and then decide whether the teaser (or part of it) is a better headline than the original. - A teaser is just a brief synopsis, maybe 1 or 2 sentences long, meant to entice someone enough to click on an article title. I'll give you a synopsis of the how-to of this as well as some resources below. But first, let's take a look at some examples. First and foremost, there's Yahoo. The people at Yahoo are masters at crafting amazingly attractive headlines. You might not appreciate this until look at the before and after headlines. In this case, I'm going to list the after (final teaser) headline first, followed by the before (actual original) headline. Examples Yahoo I love Yahoo headlines, because as I view or scroll through them I feel like clicking on many of them, which tells me they're very good: Surprising facts about dreams (teaser headline) 6 Dream Mysteries--Solved (actual headline) - Who doesn't want to be surprised...about dreams (we all do, right?) - Who dreams (everyone), so who might open this (everyone!) Outdated career advice to ignore (teaser headline) Ignore These 10 Outdated Pieces of Career Advice (actual headline) - Know any job-seekers (or persons helping job-seekers) who could ignore opening this advice? Cool add-ons for smartphones (teaser headline) Upgrade Your Life: Must-have smartphone add-ons (actual headline) - The cool factor applied to...(anything, but in this case...) add-ons for smartphones How to read a credit report (teaser headline) 6 Items to Review on Your Credit Report (actual headline) - Haven't you always wanted to know how to really read a credit report? Dirty word Obama avoided (teaser headline) As Washington struggles over debt crisis, Obama stays mum on veto threat (actual headline) - Hint: The word is veto (not compromise as one might expect). - The hint of a person in a position of authority using a possibly salacious word makes this headline. ~~~~~~ Now with smartphones, headline-writers are getting even better at grabbing our attention enough for us to take action (and click): CNN Headlines (app) provides examples of excellent headlines: 'Dirty sock smell' traps mosquitoes (teaser headline) 'Dirty sock smell' lures mosquitoes to a sticky end (actual headline) - Aren't you just intrigued enough to want to know what's going on in this article...and why? - Bottom line: 'Dirty sock smell' may help eliminate malaria (which might be a good title too!) - Scientists have chemically reproduced the pungent smell of foot odor - The chemical mixture is four times more powerful in attracting mosquitoes than natural odor http://www.cnn.com/2011/WORLD/africa/07/26/tanzania.malaria.socks/index.html CNN for iPhones CNN for Android smartphones ~~~ Pulse News (app) is a master of whetting your appetite and making you click: http://www.pulse.me/ Wal-Mart takes another shot at streaming... (teaser headline) Wal-Mart takes another shot at streaming movies (actual headline) - Streaming...what? Tell me, tell me... Multitasking while driving: Can technology... (teaser headline) Multitasking while driving: Can technology make a car uncrashable? (actual headline) - What can technology do to help me with this? Tell me, tell me... ~~~~~~ How-to Synopses of Sexy Headline WritingEight Secrets to Writing Sexy Blog Headlines Add Numbers Ask a Question Invite Controversy Reveal a Secret Go Easy Use Provocative Language Tell a Story Show Them20 more guidelines, brilliantly written and explained: The Sexy Art of Writing Headlines that Kill by Leo Babauta of FreelanceSwitch - Headline writing is an art, not a science Resources for Sexy Headline WritingHow to choose a winning email subject by Christopher S Penn (@cspenn of Marketing Over Coffee) in WhatCounts Google Related Searches Note: Google's Wonder Wheel which was also great for this is currently deactivated Google Trends Twitter search Magazine covers (or newspaper headlines)* * Vintage Ads @cspenn mentioned using vintage ads to see great examples of subject lines for email marketing: http://ar.gy/vintage. @LATimes and @NYTimes Historical articles are also great places to find vintage ads (late 1800s): http://bit.ly/gwKoQf. ~~~~~~ Rick and I hope these examples, how-to tips and resources help you make your headlines irresistible! Take care and have a great week, Rick and Karl ------------------------------- On Another Note Each week Rick and I try to come up with tips that we feel are informative, helpful and will increase your online profits. It occurred to us that all we can do is guess as to what you might want learn about. And while plenty of you are opening our emails and clicking on the links, perhaps there are some topics that you'd really like to learn more about. that we just haven't touched on or delved deeply enough into. We're always ready and willing to hear and respond to what you have to say. Please take the opportunity to contact us at rick@increaseonlineprofits.com or karl@increaseonlineprofits.com and let us know what you're interested in hearing about. Best success in your business, career, and life, Karl and Rick ********** Like this? Share it! Facebook Twitter LinkedIn Digg MySpace ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright Ã'© 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Wed, 27 Jul 2011 03:11:13 -0400http://archive.aweber.com/iop-newsletter/E0KJ./h/IOP_Insider_Tip_Google.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- Google Business Photos TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- Google Business Photos Years ago, I owned a rental listing service that allowed people to conveniently look for a house, apartment, guest house or cottage to rent. At first, people would come into the office to pick up the weekly list of available rentals with a detailed text description of each unit.. As technology progressed, we were able to alert them by email or send a message to their PDA's if a new listing matched their requirements. Eventually, we were able to take videos of the inside and outside of the units and post those on our website so our customers could see for themselves and not just rely on the text description. Now Google is doing something similar for brick and mortar businesses. It's called Business Photos from Google. In addition to taking photos of the exterior of you business, Google will send its photographers (for free) to shoot panoramic photos of the interior of your business as well. Just as you can't judge a book by its cover, you can't judge a business by it's exterior signage or paint color either. This service will give prospective customers a feel for the ambiance of your store and show them what your business is really like. The photos will appear on your Google Places business page. You can also upload your own photos as well. Currently, Google is taking pictures of the types of businesses that are searched for most regularly. These types of businesses include restaurants, hotels, retail shops, gyms, salons, repair shops and others. They aren't currently photographing legal, medical or big brand chain establishments. While they are beginning to roll out the service all over the world, here in the United States Google is currently taking photos in Orange County, CA; Bay Area, CA; Phoenix, AZ; San Antonio, TX; and St. Petersburg , FL. However, even if they're not in your area yet, you can still upload your own photos to your Place page by logging into or signing up for Google Places. Here's a short video that Google put together explaining the service and how it works: It's another way to differentiate yourself from your competition by showcasing your business to potential customers. As always, look at your business and marketing from your customer's perspective, it's the only one that really matters. Take care and best success, Rick and Karl ------------------------------- On Another Note Each week Rick and I try to come up with tips that we feel are informative, helpful and will increase your online profits. It occurred to us that all we can do is guess as to what you might want learn about. And while plenty of you are opening our emails and clicking on the links, perhaps there are some topics that you'd really like to learn more about. that we just haven't touched on or delved deeply enough into. We're always ready and willing to hear and respond to what you have to say. Please take the opportunity to contact us at rick@increaseonlineprofits.com or karl@increaseonlineprofits.com and let us know what you're interested in hearing about. Best success in your business, career, and life, Karl and Rick ********** Like this? Share it! Facebook Twitter LinkedIn Digg MySpace ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright Ã'© 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 19 Jul 2011 14:49:25 -0400http://archive.aweber.com/iop-newsletter/OBss./h/IOP_Insider_Tip_Google_.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- Google+, Social Media, Priorities and Time TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- Google+, Social Media, Priorities and Time Recently Google announced Google+, which looks intriguing. What is Google+? Question: Do I need to jump into Google+, or any newest lastest social media tool right away? Question: How much time should I spend on social media? Question: Do I need to do social media myself? Question: Which social media tool(s) should I use? Question: Where do my (prospective) customers spend their time online? Question: How do I know if my social media efforts are paying off? What is Google+? This question may be best answered by the xkcd comic strip on Google+: You should join Google+! - What is it? Not Facebook! - What's it like? Facebook! - Thanks to Digital Village podcast for this one I just started trying Google+ myself so I don't have any amazing personal opinions or insights to share yet - I'm still in learning and testing mode. And no, I'm not going to define or explain Google+ further than the joke above at this point as you can find that info in many other places right now (just Google it!). - And if youre really yearning for the inside scoop you can see a brief interactive tour of Google+ here: http://bit.ly/p6bN60 But it occurred to me that many people may be wondering if Google+ (or any newest latest social media tool) is something they should be jumping into right away. So I thought I'd spend just a few minutes going over some basics about Social Media and giving you my bottom lines on them. Question: Do I need to jump into Google+, or any newest lastest social media tool right away?Answer: Probably not, unless you're in the field of social media and you want to stay up-to-date with firsthand experience on cutting edge trends. Plus you need an invitation to Google+ and you may not have one yet anyway. Bottom line: - Stay informed so you can be conversational about current social media trends. - If you really feel like getting some further experience with the new tool, try it for a few minutes just to see what it's like. Note: This may take a few short sessions. Then decide if you think the new tool is right for your business and fits in with your marketing strategy as well as where your (prospective) customers spend their time online. ~~~ Question: How much time should I spend on social media?Answer: It depends on your goals and objectives. I've seen answers like: Eight hours a week for authors seeking to promote their books. How many authors do you know who would like to spend the equivalent of a full work-day in social media, rather than writing? Probably none. But if they're not Stephen King then they may need to take some time to get more well-known and social media is a great way to do that. Bottom line: - Try spending at least 5-minutes a day on social media (if you're really limited on time and/or you're very skeptical about whether social media can be effective for your business). - You could try Twitter on Monday, Facebook on Tuesday, LinkedIn on Wednesday and then cycle back to Twitter on Thursday (or try another social media tool like Slideshare.net, Flickr, etc.). - If you can swing it, then try doing 15-minutes a day: 5-minutes for Twitter + 5-minutes for Facebook + 5-minutes for LinkedIn = 15-minutes. - Concerned about holding to these time limits? - Then see our eNewsletter on: Time and Social Media: How to Save Time and Boost your Efficiency on Social Media - Of course if you have more time and wish to spend it on social media, then feel free to use it more as long as this fits in with the strategic goals of your business and your marketing efforts. ~~~ Question: Do I need to do social media myself?Answer: Social media is all about disclosure, transparency, authenticity, and trust. Personally I think it's hard to delegate this to another person if you're a relatively small business. After all, who knows you (and communicates as you) better than you? But if you're a larger business, then you might be able to hire an agency or consulting firm to handle some or all of your social media efforts. Of course agencies aren't necessarily the be-all or end-all of social media success either. - Thinking of just having an intern do it? Just remember that one errant Twitter tweet, Facebook page status update, or blog post can eliminate all of the hard-earned trust you company spent so much time and effort trying to build up. So proceed with caution (at your own risk) if this is your approach. Bottom line: - In most cases yes, you should do social media yourself, unless you have a trusted employee who really understands you and your business very well. And even so, that person should probably tweet or post as themselves and not as you, because if it's found out later that they're not you, you'll probably lose some authenticity and trust. It's really better to disclose that they're tweeting or posting on your behalf than risk losing trust. - Given this situation, see the Bottom line for How much time should I spend on social media? above. ~~~ Question: Which social media tool(s) should I use? Answer: It depends. First you need to determine the social media strategy for your business and where it fits in with your overall marketing efforts. Then you need to set some goals and objectives for your social media efforts. Then you should determine which social media tool(s) will potentially be the best and most efficient to reach these goals, given where your prospective customers are on the web. Bottom line: - Find out where your potential customers spend their time on the web and then spend some of your social media marketing time in those areas. - See the next question to specifically see where your customers spend their time online... - Then spend some time where they are. - By the way, Twitter isn't new anymore. It's pretty well established now. Using Twitter correctly can not only help you interact with your customers (if they're there), but can also help your business be found by people you'd never expect who may be interested in your business and/or your insights about your industry. - See The Power of Twitter at: http://www.slideshare.net/KarlKasca/ - Other ways to have your business be found online: - See The Power of Social Media at: http://www.slideshare.net/KarlKasca/ - Of these tools I'd recommend Twitter, LinkedIn and Facebook (personal and/or pages for your business). - These are the easiest and most accessible social media tools. - Later you can consider blogging, but this requires more time and effort. - Be sure to create social networking profiles, especially a Google Profile, as your Google Profile will be the basis for Google+ if and when you decide to try it. And more than that, your Google Profile is like a hub of everything you on the internet and you're pointing Google (the largest search engine) straight to it. So even if you don't do Google+, there are other major advantages to having a Google Profile, for instance: - Potentially Boosting your Search Engine Rankings With Social Media Search Results ~~~ Question: Where do my (prospective) customers spend their time online? Answer: It depends. For consumers it depends on their location, gender, age, etc. For businesses it depends on the size of company, category, etc. Bottom line: Try Forrester's excellent online tools to get a feel for where your customers are. Groundswell Profile Tool (Consumer profiles): http://www.forrester.com/empowered/tool_consumer.html - Click Build Profile Now - Choose Age, Country, and/or Gender from drop-down menus. Groundswell Profile Tool (B2B* profiles): http://www.forrester.com/empowered/tool_b2b.html * Business-to-business business technology buyers How does this work and what does it mean? http://www.forrester.com/empowered/ladder2010 - See this short presentation to really find out where your people potentially are (based on the profile tools above) ~~~ Question: How do I know if my social media efforts are paying off?Answer: From the goals and objectives you established above, you can meaure the results of your social media efforts with metrics and/or analytics. - Are you having 2-way conversations on Twitter? Is the number of your followers steadily increasing? - Are you answering others' questions on LinkedIn? Did anyone rate your answer as Best answer in ___? - Are people answering your questions on LinkedIn? Did you rate someone as Best answer in ___? (you should!) - Are people posting on your wall or interacting with your updates in Facebook (personal profile and/or Facebook page)? - Are people commenting on your blog posts (if you blog)? - There are other ways of determining your ROI (Return on Investment) for your social media efforts (past or upcoming), but in the meantime use the easier metrics (as illustrated with the questions above) to get a feeling of your success. Bottom line: - Establish easy-to-measure metrics and track them periodically - For a quick read on how you're doing, see: - Klout: http://klout.com/ - SocialMention: http://socialmention.com/ - Klout now measures influence on Twitter and Facebook, and professional influence on LinkedIn, so assure that you've linked your accounts in Klout. Take care and best success, Karl and Rick ------------------------------- On Another Note Each week Rick and I try to come up with tips that we feel are informative, helpful and will increase your online profits. It occurred to us that all we can do is guess as to what you might want learn about. And while plenty of you are opening our emails and clicking on the links, perhaps there are some topics that you'd really like to learn more about. that we just haven't touched on or delved deeply enough into. We're always ready and willing to hear and respond to what you have to say. Please take the opportunity to contact us at rick@increaseonlineprofits.com or karl@increaseonlineprofits.com and let us know what you're interested in hearing about. Best success in your business, career, and life, Karl and Rick ********** Like this? Share it! Facebook Twitter LinkedIn Digg MySpace ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright © 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 12 Jul 2011 22:17:08 -0400http://archive.aweber.com/iop-newsletter/FdlaE/h/IOP_Insider_Tip_Read.htm IOP Insider News IncreaseOnlineProfits.com Trouble reading this? Please view this week's newsletter here Rick Henkin Karl Kasca Hi , In This Issue: Tip of the Week- Read Launch by Michael A. Stelzner TheSolutionMovie.com Have a topic idea? Let us know Tip of the Week- Read Launc by Michael A. Stelzner A few weeks ago, I wrote a 3-part Tip of the Week on Social Media. In Social Media Part 2: How Marketers are Using Social Media, I mentioned the Social Media Marketing Industry Report 2011 conducted by the Social Media Examiner. The founder of Social Media Examiner, Michael A. Stelzner, has just written a book entitled Launch- How to Quickly Propel Your Business Beyond the Competition. I'm about a third of the way through the book and I can't recommend it highly enough. Rather than tell you what other websites have done to become successful, he takes you step-by-step through the launch and subsequent success of his own website. Michael launched Social Media Examiner as a guide to social media for small businesses. It was already a very crowded field and his company was starting from scratch. While he did have a reputation for writing white papers (an authoritative guide or report), his company was virtually unknown in the social media industry. The site was launched on October 12, 2009. Within the first 12 months of launching, Social Media Examiner went from zero subscribers to over 40,000 email subscribers, received 450,000 monthly page views, and acquired 20,000 Facebook fans. It became one of the world's top 25 business blogs, according to Advertising Age and Technorati, and was considered one of the top two social media blogs. It also earned more than a million dollars during that first year. What I have been finding so valuable about the book is that he really gives you detailed instructions on how to approach your online business and exactly which steps he took to create the website's success. Chapter 1 introduces you to his principles and what he believes is wrong with most marketing Chapters 2 and 3 teach you how to put systems in place for your online business Chapters 4 and 5 teach you how to find, recruit, and work with outside experts Chapters 6, 7, and 8 teach you how to create engaging content Finally, Chapter 9 shows you ways to employ marketing techniques without being aggressiveKarl and I feel that our job is help guide you to making your website more profitable and introduce new valuable thoughts and concepts as they appear in the ever changing World Wide Web. This book is one of those items of value and you can download the first chapter for free. If you do get the book (and you should), email us and let us know what you thought of it and how it helped your online business. Take care and best success, Rick and Karl ------------------------------- On Another Note Each week Rick and I try to come up with tips that we feel are informative, helpful and will increase your online profits. It occurred to us that all we can do is guess as to what you might want learn about. And while plenty of you are opening our emails and clicking on the links, perhaps there are some topics that you'd really like to learn more about. that we just haven't touched on or delved deeply enough into. We're always ready and willing to hear and respond to what you have to say. Please take the opportunity to contact us at rick@increaseonlineprofits.com or karl@increaseonlineprofits.com and let us know what you're interested in hearing about. Best success in your business, career, and life, Karl and Rick ********** Like this? Share it! Facebook Twitter LinkedIn Digg MySpace ********** Check out TheSolutionMovie.com, our 90 second video and please share the movie with anyone you feel might benefit (web-owners, bloggers, authors, job seekers, speakers and others) who would like to achieve greater success. Watch it again to affirm your own decision to improve your website and online marketing efforts. ********** IOP Tweets of the Week ********** Upcoming Events ********** Have a topic idea? The primary reason that Karl and I've put together this website is to help you make more money. We know the things that you need to know, but we also want to hear about the topics that are of special importance to you. Email me with your topic ideas at: rick@increaseonlineprofits.com Best Wishes, Rick Henkin and Karl Kasca IncreaseOnlineProfits.comsm Attract More Visitors. Create More Customers Please visit our blogs at: AttractMoreVisitorsblog.com CreateMoreCustomersblog.com Contact us Know someone who could benefit from this newsletter? If so, please feel free to forward it along. Thank you so much. Received this as forward? Sign up to receive our future emails for free. Follow us... Rick Henkin: Karl Kasca: Have A Topic Idea? I'd love to hear it! Just email any time and let me know which topics you'd like to know more about.rick@increaseonlineprofits.com This email was sent to because on , , with the following IP address of signed up for the IOP Insider News at To be sure that you continue receiving our emails, please add us to your address book or safe list. Copyright © 2007-2011 IncreaseOnlineProfits.com, a service of Social Mastermind Corp. All Rights Reserved Unsubscribe Tue, 05 Jul 2011 21:02:11 -0400