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In This Issue:


Tip of the Week 
New Slideshare Presentation
TheSolutionMovie.com
Have a topic idea? Let us know 

Tip of the Week: New FTC Guidelines Regarding Endorsements and
Testimonials- New Federal Trade Commission (FTC) guidelines went
into effect today advising bloggers and celebrities to clearly
disclose their relationships with advertisers.

According to Richard Cleland, the FTC assistant director of
advertising practices, "The test here is, if the relationship were
known between the blogger and the advertiser, would that affect the
credibility of the endorsement? That question has to be determined
on a case by case basis. What we have produced is a general
guidance that says in certain cases receiving a free product is not
any different than being paid directly for an endorsement."

The revised guides also add new examples that address what
constitutes an endorsement when the message is conveyed by bloggers
or other "word-of-mouth" marketers (which I take to mean affiliate
marketers).

Watch a video replay of an interview with Richard Cleland of the
FTC clarifying the new guidelines.


In order to protect yourself, you should disclose any and all
material connections between you and others when a product or
payment is exchanged and your review or commentary might be
considered an endorsement.

Fortunately there is a website, CMP.ly, that has been proposed as a
standard for disclosures. On it, you will find  6 different types
of disclosures (all keeping within the 140 character Twitter limit)
along with the necessary wording or link back to CMP.ly's website.
It's currently in Beta, free of charge, and additional features are
being developed. 

You can download the guide here.



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New Slideshare Presentation:

Give with No Expectations and See What Happens (How to Land an
Interview and Launch a Viral Video in 1-Day)


You can listen to the entire interview here. 

Here's the back story 


*******

TheSolutionMovie.com

Check out TheSolutionMovie.com, our 90 second video and please
share the movie with anyone you feel might benefit (web-owners,
bloggers, authors, job seekers, speakers and others) who would like
to achieve greater success.  

Watch it again to affirm your own decision to improve your website
and online marketing efforts. 
 
In the near future we'll be posting articles on the IOP site which
show how you can make (or have made) a movie like this for your
site too.

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IOP Tweets of the Week 
 
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Have a topic idea?
 
The primary reason that Karl and I've together this website is to
help you make more money. We know the things that you need to know,
but we also want to hear about the topics that are of special
importance to you.
 
Email me with your topic ideas at:
 
rick@increaseonlineprofits.com
 
*******

Recent Blog Posts

How Podcasts Can Save Every Person in the World


17 Minute Podcast Which Could Change Your Life Forever


Free vs. Value- To Abridge or Unabridge- That is the Question


The Power of Names 

How to Turn Handwritten Notes into a Treasure Trove of Knowledge
Using Evernote Tool 



Best Wishes,
 

Rick Henkin and Karl Kasca
 

IncreaseOnlineProfits.com 
Attract More Visitors. Create More Customers.

 
Please visit our blogs at:

AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com

Contact us 

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