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In This Issue:

 
-Tip of the Week
-Have a topic idea? Let us know 



Tip of the Week

While this week's tip is important for everyone, it's particularly
directed towards men, because sometimes, we forget.

I came across this website, she-conomy.com
, through Twitter. It
bills itself as  "A Guy's Guide to Marketing to Women."  Here are
some facts I found on their site:

Women account for 85% of all consumer purchases including
everything from autos to health care:

    * 91% of new homes
    * 66% PCs
    * 92% vacations
    * 80% health care
    * 65% new cars
    * 89% bank accounts
    * 93% food
    * 93% over-the-counter pharmaceuticals

Women represent the majority of the online market

    * 22% shop online at least once a day
    * 92% pass along information about deals to others
    * 171: average number of contacts in their email or mobile
lists
    * 76% want to be part of a special or select panel
    * 58% would toss a TV if they had to get rid of one digital
device (only 11% would ditch their laptops)
    * 51% are moms

Source: Mindshare/Ogilvy & Mather

Regarding social media, consider this information that was compiled
from the 2009 Marketing To Women Conference-Chicago 
:

    * Last year, 15 million women were blogging with 20 million
reading and commenting
    * Women ages 55 and older are the fastest growing group on
Facebook
    * Advice and online community is key. It encourages users to
share experiences and bridge relationships with partners
    * There is a difference between blogs and social networks.
Women go to blogs to attain information and share opinions. They go
to social networks for fun and to stay up to date with family and
friends
    * Marketers must identify social media strategy rather than
chasing tactics like blogs or Facebook
    * Women will share information online that they won't share
with husbands or best friends
    * Online, companies should respond to women, never preach

This certainly was a wake-up call for me and I hope it was for you
as well. Post some thoughts on the Discussion Forum
 or send an email to me at
rick@increaseonlineprofits.com

* * * * *

IOP Tweets of the Week 

~~~~

Have a Topic Idea?

The primary reason that Karl and I have put together our website is
to help you make more money. We know the things that you need to
know, but we also want to hear about the topics that are of special
importance to you.

Email me with your topic ideas at:

rick@increaseonlineprofits.com

~~~~

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Best Wishes,
 

Rick Henkin and Karl Kasca
 

IncreaseOnlineProfits.com 
Attract More Visitors. Create More Customers.

 
Please visit our blogs at:

AttractMoreVisitorsblog.com
CreateMoreCustomersblog.com

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