Inside Strategic Relations

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Too many contacts Sent Tuesday, May 15, 2012 Today's newsletter is along the lines of April 17th's Make more with focused action ... Every time I hear someone talk about how many social media connections, followers, or friends they have, well, I just want to vomit. Who cares? One look at their bank account tells me they have too many contacts and not enough customers. Of course, pointing my finger at the other guy I have three fingers pointing rich back. My smart phone crashed again, my contact manager got hung up, trying […]
Proof is in doing Sent Thursday, May 3, 2012 After suggesting a client to work their house list via direct mail they exclaimed, "That's too hard." Client is a six-figure producer in a typical technical services firm. He makes on average $8,323 per project over 12-months period. Has about a 6-month sales cycle which is slowly increasing from 4-months over the last two years. Sales have been down, but he assured me he's done a lot of e-mail marketing and social marketing. Made quite a few contacts on LinkedIn. […]

I'm watching you Sent Thursday, April 26, 2012 Tired of sending out marketing with no sure fire measurable (bankable) results? You know the frustration. Putting together a creative, sweating over the copy, then not seeing the response you expected. Not something I can relate to in most mediums except this e-mail newsletter. That's exactly why I'm adding more touch points and measures to purge inactive subscribers. But it doesn't matter what medium you use for marketing, if you're not getting bankable results […]
Make more with focused action Sent Tuesday, April 17, 2012 With so much information available on the Internet, you can learn just about anything. The problem comes that you don't EARN more by learning, instead you learn by DOING. Here's how you answer the question, "What do I need to learn to increase my sales?" Over the last two decades I've seen "dummies" make fortunes, while others are still figuring it all out. While your education is important, it is not the only way to create results. What I do for clients is […]

What is strategic relations? Sent Tuesday, March 13, 2012 In the 2000 recession alone my clients walked away with $52 million dollars in new business, and now you can too! For more than a decade I've been doing something for clients that makes them millions of dollars each year. However, I don't do it alone. A little tool called strategic relations to puts the right resources in the right place for maximum results. While the term "strategic relations" is hardly heard, I didn't invent it. In fact, it came out of an old […]
Getting profitable customers Sent Tuesday, March 6, 2012 In the last part of this lesson I mentioned a conversation with Mitch Axelrod. His question got me to re-look at facts about my customers -- something I help my clients do to improve their profits. It was a simple question, "Where do your customers come from?" But it was the following on question that made all the difference. Understand this, you can always benefit from a second opinion if you're willing to listen. His follow on question was, "How much are your […]

Where do customers come from? Sent Tuesday, February 28, 2012 You may be like many readers of this publication, looking to this newsletter for insights that help you increase your business. Maybe you've even asked yourself these questions ... Where do your customers come from? Do you get customers from prospecting? If yes, do you get more from cold calls, or knocking on doors? Are your customers coming your way from your website, e-mail newsletter, or even search engine traffic? Which brings in the greatest dollar […]
Saying thank you matters Sent Tuesday, February 14, 2012 Pretty much every time I've had clients, or have myself increased the number of times I've shown apprecieation to customers -- it's alway increased profits. And factors tied to recency have shown the largest most ready returns. Are you saying thank you soon enough to your customers? After a few months of orders I've done a quick analysis on customer interaction points to discover another new time to say "Thank You!" In this edition of Inside Strategic Relations, […]

Earning with a difference Sent Tuesday, September 13, 2011 One of my personal goals is to give away one-hundred thousand dollars for a handful of charities I support over the next three years. At least 10% of my company gross earnings and 10% of my personal income goes to this missing. My heart goes out to charities that help children, improve self sustainability, and support entrepreneurial activities. Following my good steward belief I've talked about in some of my programs, I even look over financial statements just as I do […]
Best time for objections Sent Thursday, September 1, 2011 When is the best time to handle sales objections? This is a question I'm asked often. In the practice of strategic relations, objectives are handled all the time. Especially before a sales engagement. Here's my advice to Harriet on handling objections that connects during pre-sales engagements. Read more at ... http://askjustinhitt.com/archives/2010/07/when_to_handle_objections.html Any time along your customer interaction points is a good time to handle […]