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<rss version="2.0"><channel><title>iw-proposal</title><link>http://archive.aweber.com/iw-proposal</link><description>Proposal Writing Course</description><lastBuildDate>Thu, 27 Oct 2011 10:16:30 -0400</lastBuildDate><item><title>Proposal Writing Tips - How Request For Proposals are Evaluated for Government agencies</title><link>http://archive.aweber.com/iw-proposal/68mW6/h/Proposal_Writing_Tips_How.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




How Request For Proposals are Evaluated for Government agencies
 

How much do you know about how government agencies evaluate request for proposals? If your business depends on government contracts, funding, or grant-giving, then it helps to understand how bids are:

Reviewed
Assessed
Scored and
Awarded


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In this series of tutorials, I will first look at how government bodies uses the services of external proposal evaluators to evaluate bids. While this process may change across different departments, it’s the one I'm most familiar with.
How Request For Proposals are Evaluated: Defining the Scope
This article describes the rules and procedures for evaluating Request For Proposals.
First, identify who will perform the evaluation, e.g.,
The evaluation shall be carried out by the Department in conjunction with [consultant 1] and [consultant 2].
The evaluation process consists of two phases:

Phase 1 - Assess the proposed solution against the requirements of the Request For Proposal.
Phase 2- Concerns the financial assessment, i.e. which bid offers the best value for money.

Defining the Request For Proposal Evaluation Process
Phase 1 of the evaluation works as follows:

Appoint the evaluation team
Identify lead evaluator for each tender.
Review the Invitation to Tender (ITT) and Supporting Documentation including the QandA responses.
Identify any issues or risks in the ITT and QandA documents.
Develop a scoring scheme; agree the marking scheme, with specific references to the criteria stated in the Invitation to Tender and any risks or issues identified.
Evaluators agree a threshold mark for each section.
Evaluators agree a weighting system.
Each evaluator performs the evaluation for each Tender Submission
Each evaluator attributes marks as per the marking scheme: note that the rules and guidelines described in this document should be applied in all aspects of the evaluation of bids.
Consensus meeting is held at the end of the individual evaluations.
Prepare Phase 1 Evaluation Report draft and final versions

Assumptions
It is assumed that any bids provided to the evaluating team by the government agency are valid bids (i.e. received on time and accepted as a bona-fide bid).
Defining the Evaluation Team Roles and Responsibilities
In general, at least two independent evaluators are used on any bid.
You need to appoint one lead evaluator and other evaluators to coordinate the assessment.
Their roles are summarised as follows:
Lead Evaluator

Co-ordinates the bid evaluation process
Chairs any moderation/consensus meetings
Prepares Phase 1 report
Co-ordinates/facilitates Phase 2 [providing organisation and management of the process, such as organising meetings, minute taking, and scheduling interviews]

Other Evaluators

In Phase 1, scores the tender submissions according to an agreed marking scheme.
Participates in evaluation and consensus meetings.
Attends meetings providing input as required.

Rules and Guidelines
Apply the following rules, guidelines and procedures during the Phase 1 evaluation.
The appointing of the evaluation team
The team to evaluate any bid is approved by the project leader.
Participation
Any individuals involved in evaluating tenders must be consistently involved in reviewing all competing bids on a project.
If someone becomes unavailable before they have fully reviewed all competing bids, their replacement must review all proposals including those already covered by the initial evaluator.
Conflict of Interest
The evaluation team must be objective and free from any conflict of interest.
It is essential that all companies and evaluators are objective.
If any company or individual has any financial or personal interest (e.g. competitor, business partner, shareholder, relative, employee etc) in any of the companies presenting tender bids, then they must make their interest known to the coordinating evaluator.
This will be discussed with the client; if necessary, the evaluator may have to step aside and be replaced.
Confidentiality
All documentation that relates to the tender bids - and their evaluation - is subject to restricted access and should not shared wit any persons outside the evaluation team.
Each evaluator is responsible for ensuring that the information provided to them is kept secure and confidential.
Reports and Communications
During the assessment, there will be many reports and communications between the teams.
Adhere to the following guidelines as follows:

Communication with prospective contractors (i.e. bidders) should occur in writing only and should be coordinated through the lead evaluator.
Retain copies of all communication (including emails) with prospective contractors; submit these with the evaluation report.
Communication with the government agency regarding project specifics and clarifications should also be in writing and preferably coordinated through the lead evaluator.
Communication between evaluators regarding bid assessment should be avoided before consensus meetings. This ensures that evaluations are objective and independent.
Communications regarding procedure or clarifications may take place if required.
Use the Evaluators Report to communication the result of evaluations.

Achieving Consensus
It would be very strange if both evaluators awarded the same score to the same bid. In general, there is a difference of opinion, which is always a good sign.
The question is how to discuss these scores and work towards consensus, i.e. a common score.

Differences are likely to occur in individual scores in different sections of the bid; to explore this setup consensus meeting.
Its objective is to address these points and, if possible, achieve an agreed evaluation score.
If there are significant differences in the scores - which cannot be reconciled at a consensus meeting – you need to use an additional evaluation team (for instance, members of the government agency) to assess the bids.

The final deliverable from a consensus meeting is a list of scored bids.
Scores, rankings and recommendation(s) may be qualified with commentaries and notes.
Note any anticipated risks associated with the bids based on the information available to the evaluation team.
Evaluation Report
This includes the administrative documentation involved in the evaluation of bids, such as:

Declaration from the team members of their capacity to evaluate the bids objectively and independently
Individual evaluators’ sheets on each bid.
Consensus report.
Appendix with all written communications of any significance during the bid.
Final evaluation report signed by the evaluators.

Conclusion
In the next tutorial, we will look at how to create a scoring system for the bids. This is usually based on
Understanding of the Project; Quality of the Proposed Solution; Approach to Project Management; Proven; Completeness of the Proposal.
Do you have any questions about how to evaluate a Request For Proposal? Please share them below and we can discuss it together.
Related posts:How To Create a Scoring System When Evaluating Request For Proposals
How Business Proposals Are (Really) Evaluated
11 Guidelines For Scoring Business Proposals

     

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</description><pubDate>Thu, 27 Oct 2011 10:16:30 -0400</pubDate></item><item><title>Proposal Writing Tips - How To Create a Scoring System When Evaluating Request For Proposals</title><link>http://archive.aweber.com/iw-proposal/K6so6/h/Proposal_Writing_Tips_How_To.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




How To Create a Scoring System When Evaluating Request For Proposals
 

How do you create a scoring system so that business proposals are scored fairly? One way to do this is to develop a scoring system and award points for each part of the bid. You can further refine this by adding ‘weights’ to the scores, i.e. as some parts of the bid are more important that others.
Evaluating Proposals
Yesterday, we looked at how to setup the proposal assessment team. This team is responsible for evaluating bids, scoring the proposals, and making recommendations.
The next step is to decide how to evaluate the actual bid. Here’s a suggested approach:
During the Request For Proposal evaluation, evaluate the bids under the following five headings:

Project Understanding – The prospective contractor must have a deep understanding of what the government agency is trying to achieve and how it wants to achieve the solution. It is critical that the proposal demonstrates an appreciation of the business needs and technical requirements.
Quality of the Proposed Solution – The evaluation team will assess the fit between the proposed solution and the requirements of the ITT. This is the main part in the evaluation; bids should present how the system will be implemented at the business level and technical levels, with regard to the preferred technical environment and procedures.

Project Management – This covers aspects of the project including scheduling, resource allocation, risk management, issue management, quality assurance, and reporting.

Proven Ability – It is essential that prospective contractors have proven track records with the type of technical solution proposed; projects of this size; clients similar to government agency and ideally in the business area. The assessment of capability may require references and referees.

Completeness of the Proposal – The least significant (and lowest score), this ensures that areas that fall outside those listed above are evaluated and help score the overall completeness of the bid.

In evaluating each bid under these headings, create different forms and templates.
Guidelines For Scoring Bids
The score given to each section will depend to a certain extent on the project under evaluation, its size, the technology involved, the business division and timelines.
However as a general guideline it is proposed that the total Phase 1 evaluation is marked out of 1,000 marks, and that the weights of each of the five criteria are chosen to achieve this overall total. In addition, a threshold mark for each criteria should be agreed by the evaluators. It is important to note that should a proposal fail to achieve the threshold mark in any one criteria, then the proposal will fail overall.
For example, the marking scheme could adopt the following weights and thresholds:

Criteria - for example, Understanding of the Project
Threshold - for example, 40, 50 or 60
Weight - for example, .5, 1, 2 or 3
Max Possible (Weighted Score) – this is the total combined scored when all factors have been combined

For example:
1. Project Understanding    40    1.5    150
2. Proposed Solution            60    3    300
3. Project Management       40    3    300
4. Proven Capability            60    2    200
5. Completeness                      0    0.5    50
Make sure to add notes and comments when submitting these marks, i.e. to explain why you awarded these scores.
You may also want to reference any perceived risks not addressed in the proposals.
Related posts:11 Guidelines For Scoring Business Proposals
Request For Proposals: Writing the Format Section
How Business Proposals Are (Really) Evaluated

     

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</description><pubDate>Tue, 25 Oct 2011 10:18:08 -0400</pubDate></item><item><title>Proposal Writing Tips - How to: Writing Risk Analysis for Business Proposals</title><link>http://archive.aweber.com/iw-proposal/7YV46/h/Proposal_Writing_Tips_How_to_.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




How to: Writing Risk Analysis for Business Proposals
 

Risk assessment creates problems for proposal writers. When responding to a Request For Proposal (RFP), you need to identify all known risks but also flag how these will impact other projects and deliverables. Your response also needs to discuss how you will mitigate against this; in other words, if you were awarded the contract, what measures would you take to reduce the risks.

Outline the Costs. Provide line item details and daily rates
It’s a challenging area for bidders as you don’t want to seem too negative but... you need to demonstrate that you understand the risks and have the expertise to control them.
Risk Assessment in RFPs
You can discuss the risks by breaking them down as follows:

 Risk Number – provide a unique number to each risk. This helps track it across all procurement documentation.
 Category – identify a set of categories and place each risk into its own category.
 Detail – use this section to describe the risk in detail and how it relates to the requirements as identified in the Request For Proposal.
Impact – highlight where it impacts the solution and what other issues need to be addressed.
Mitigation Actions – finally, include a section that discusses the steps you will take to reduce this and minimize disruption to services.

Risk Analysis: Number
Use a numbering system that it easy to track in both Microsoft Word and Excel. Avoid complicated numbering systems as these take time to manage and update. If possible, cross reference the risks to the requirements.
 Risk Analysis: Category
Examples of categories include:

 Mobilization
Project Management
Client Input
Organisation
Functionality
Acceptance
Schedule
Budgets

Restrict the number of categories to keep it manageable.
Risk Analysis: Level of Detail
Discuss the risk in detail so the reader understands your concerns and later the mitigating actions you're going to take. Here are some examples from a previous project:

Number of people that will join the project. Risk that there will not be space or facilities for them.
Deadlines are aggressive. The solution needs to be in place by September 2012.
Client’s resources are either not available to participate from the start or participate at different stages throughout the project.
Unclear contractor responsibilities result in less effective project management.
Change is not managed in a controlled manner.
Security audit requirements; may take several weeks.
Parallel project (which we are dependent on) is delayed.
Scope changes.
Client is not prepared for acceptance on completion of User Acceptance Test (UAT).
Client does not deliver test environments before start of the Technical Design phase.

Risks Analysis: Impact
The next step is to discuss how these may impact the project’s success.

Lack of preparation may result in delays.
Delays will result in negative perceptions in staff.
Delays will impact timelines and costs.
Scope creep results in delays and unanticipated complexity.
Security audit may impact the project’s timelines and thus project costs.
Project team does not have the required information before technical design begins.
Impacts to project timelines
Impacts to costs.
Impact delivery timelines.

Risk Analysis: Mitigation Actions
So, how do you mitigate against this? Here are some examples:

We have successfully delivered projects for Government clients, such as [project name]
We have the experience of meeting tight deadlines. We can ensure that each stage is managed tightly and produces the right inputs for the next stage.
We have will work with you to ensure that there is adequate notice of when all client resources are required.
We have the experience to provide the cohesive project management capability that you require.
We have has experience of working with and managing third parties to work together as a coherent and productive team and to successfully deliver projects.
Monitor scope in order to ensure successful delivery.
Baseline and agree the scope of the project during the Scope Definition phase.
We are accustomed to planning audits and designing solutions that meet these security audit requirements.
We have has taken into account your readiness date when planning.
We can work with you to manage any issues relating to project overlap.
We are accustomed to building solutions that need to interface with third party solutions.
We have can work with you to monitor any impact on parallel projects.
We will help prepare the UAT user group for conducting UAT with a view to acceptance on behalf of the organisation.
We will ensure that you are aware of the timelines by which environments are required.

Conclusion
When writing the risks section of the proposal, it’s best to present the information in a table format. Creating a table (possibly in landscape format) will help the evaluation team examine the risks and, if necessary cross reference them back to the Request For Proposal’s requirements.
What else would you add?
How do you identify risks? Do you use a specific numbering system? How do you discuss the mitigating actions?
Related posts:6 Mistakes to Avoid When Writing Deliverables
Request For Proposals: Writing the Format Section
37 Business Proposal Writing Tips

     

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</description><pubDate>Mon, 24 Oct 2011 00:22:12 -0400</pubDate></item><item><title>Proposal Writing Tips - 11 Guidelines For Scoring Business Proposals</title><link>http://archive.aweber.com/iw-proposal/5Eut6/h/Proposal_Writing_Tips_11.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




11 Guidelines For Scoring Business Proposals
 

Ever wonder how your business proposal gets evaluated?
One of the problems when responding to Request For Proposals is that, unless you know how proposals are scored, you might focus your efforts on areas that have less value and win less contract awards as a result.
With that in mind, here are some guidelines on how bids are evaluated. Once you flip these around, you can write your proposal to meet these criteria.

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Request For Proposal: Scoring Objectives
The objectives of the RFP scoring guidelines are to:

Ensure consistent
Provide an unbiased score
Remove subjectivity
Achieve consensus
Ensure value for money

How proposals are scored
The evaluation team will score all items that influence the vendor’s proposal, such as:

Requirements
Project Management
Training
Maintenance
Costs
Expertise
References

How costs are calculated
The evaluation team tries not to let the fixed cost price determine the contract award.
It looks for other areas where the vendor adds value or… could be hiding costs that need to be factored in.
The factors include:

Software presentations, prototypes, and demonstrations
Bidder’s responsiveness to queries
Bidder’s values and culture
Payment schedule
Discounts
Guarantees
References

They will usually exclude prior experience with the software/vendor when scoring the proposal to ensure objectivity.
Proposal Evaluation - How to setup Scoring Guidelines
How are proposals scored?
In order to score a bid, you need to setup the evaluation teams, create scoring guidelines, and develop a process to manage the contract award.
Here’s how it works:

Setup an RFP team – The team includes members of the project from the client’s site, such as software, testing, and business units. It reports to the Evaluation Committee.


RFP team duties – The team does most of the RFP proposal evaluation. It is not allowed to communicate in private with vendors until the evaluation process has ended. State this in the Request For Proposal so vendors know it in advance. However, after the evaluation process, the team can meet vendors to resolve queries, clarify items or view presentations.


Setup an Evaluation Committee – This committee reviews the team’s evaluations, findings and recommendations. It approves decisions and choice of vendor.


Setup RFP scoring guidelines – Arrange this before contacting vendors. When you receive the bids, score them as per the guidelines.


Setup scoring and weighting schemes to evaluate your Request For Proposal. Ensure it is objective and used consistently across all bids.


Review and Score - Review each proposal, award scores, resolve queries, seek clarifications, meet bidders and achieve consensus.


Evaluation – The RFP team evaluates and score proposals individually. Once completed, they meet, discuss and compare findings. They agree a consensus score for each point and for the proposal.


Resolution – During evaluation, there will be differences in scores. These must be resolved to reach consensus.


Reaching consensus - Team members should be willing to compromise and adjust their preliminary scores if there are compelling reasons.


Vendor Recommendation - Once queries have been resolved, items clarified, and consensus agreed, the assessment team prepares the results and presents these to the Evaluation Committee for discussion and agreement.


Progress Reports - Team members must attend progress review/evaluation meetings.

Scoring Sheets
How do you calculate the (true) cost of the bid?
Use scoring sheets to calculate the award and totaling of points. Scoring sheets usually include the following information:

Preliminary scores for each criteria/proposal
Average scores
Above or below scores
Total scores
Variances
Weighted scores
Consensus scores
Strengths and weaknesses
Lists of issues and queries
Recommendations

Conclusion
The team members reviews and evaluates all proposals and their contents. Each member contributes to the final consensus scores for each proposal.
To ensure transparency, setup the evaluation guidelines before you publish the Request For Proposal. This streamlines the award process and allows you to evaluate and award the contract as quickly as possible.
Related posts:7 Request For Proposal Evaluation Guidelines
How Business Proposals Are (Really) Evaluated

     

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</description><pubDate>Fri, 21 Oct 2011 10:16:11 -0400</pubDate></item><item><title>Proposal Writing Tips - 15 Business Proposal Writing Tactics</title><link>http://archive.aweber.com/iw-proposal/P3nH6/h/Proposal_Writing_Tips_15.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




15 Business Proposal Writing Tactics
 

How does psychology affect your business proposal’s success rate?
While most proposal writers focus on ‘hard’ data and ‘fixed’ costs, before you start your next tender document, consider other areas that typically get overlooked.
For example?
Look at underlying issues, pain points, and ‘emotional triggers’ that influence the proposal evaluation team.

Business Proposal Writing Tactics
With this in mind, if this is your first time writing a business proposal, use these guidelines to improve the writing style, format, and success rate of your bid.
Ask yourself the following questions:

Emotional Needs - Does your proposal identify a specific problem or set of needs? If so, how effectively does your solution address this?
Commitments – List the activities you commit to performing so the solution will succeed.
People – Identify the people (not ‘human resources’) that will be used to design, develop and implement your solution?
Results – What are the intended outcomes of your solution? How does this reduce the pain points currently experienced by the contract provider? Build themes around these points.
Assumptions – Make sure you understand the funder’s guidelines and that there are no assumptions. If you’ve read their guidelines and are still unsure, make a call, speak with their proposal officer and ask for clarification. Don’t leave it too late.
Proof – It’s not enough to say that your solution will be a ‘model’ for other programs; demonstrate how this will be achieved. Use case studies and white papers to build your credibility.
Framework – One of the limitations of the word ‘solution’ is that it implies the other person has a problem. While this may be true, other more complimentary terms can be more effective. Choose words carefully. Framework can serve as an alternative to the clichéd solution, providing you can demonstrate it is a framework.
Executive Summary – Develop an Executive Summary in plain English. Avoid the trap of resorting to clichés, jargon and industry speak. Remember, there’s a person on the other side of the document and they hate marketese as much as you. Write for people!
Where’s the beef? – In the conclusion section, dovetail all the main points into a single message that your reader can relate to. And, include a Call to Action, if possible. What does this mean? It means that after they’ve read the final section, they feel compelled to take some action, such as read more about you, download your white papers, check your statistics, or some other action. But, if they read to the end, put it down, and then move on to the next… you’ve left no real impression.
Footnotes – Instead of burying information in the appendix, learn how to create footnotes in Microsoft Word and add these to your document. This allows the reader to continue reading or scan the footnotes on the same page. Don’t make them dig around to find the answer. Use footnotes to explain line items in your budget, for example.
Transparency – If the funder asks you to identify contributors, include it directly after the budget.
Cultivate a relationship – Nobody likes to buy from strangers. Allow time to build a relationship with the grant-maker. Find ways to share information, whether through visits, phone, or email; accept that you may not win on the first application but by cultivating a relationship, you put yourself on the grid for the next set of contract awards.
Give Hope – As a dentist once said to me, ‘I try to remember there’s a person attached to the tooth.’ In the same way, develop themes in your proposal that touch the reader’s heart and evokes positive emotions. Don’t go overboard with positivity as this may feel insincere; instead find subtle ways to build trust and convey hope.
Create a Bridge – Once you have defined the problem or underlying needs, make a ‘bridge statement’ that shows how your project will help them overcome their problems.
Storytelling – Stories are powerful in ways that statistics, figures, and data are not. Use stories to illustrate your themes. Give examples of people you’ve helped and how their lives were improved as a result of your efforts. Highlight your story by using indentations to separate it from the rest of the text.

Proposal Writing Tactics
Psychology plays a key role in how business proposals are won and lost.
Even if you don’t use these fifteen guidelines, remember to write for one person.
While many people may read it, each one will read it one at a time. Keep this person in mind as you type… and you’ll see the results.
What else would you add? How do you try to influence proposal evaluators?
Related posts:37 Business Proposal Writing Tips
5 Ways to Increase Your Business Proposal Success Rate
Warren Buffet Guide to Plain English Business Writing

     

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</description><pubDate>Wed, 19 Oct 2011 13:32:05 -0400</pubDate></item><item><title>Proposal Writing Tips - How to demonstrate Value For Money in Business Proposals</title><link>http://archive.aweber.com/iw-proposal/9RAoM/h/Proposal_Writing_Tips_How_to.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




How to demonstrate Value For Money in Business Proposals
 

You can increase your business proposal’s success rate if you understand how evaluators determine Value For Money. Most proposal writers focus on the solution or cost. While both of these are valid, you need to examine your bid from the evaluator’s standpoint, in particular how they assess the ‘true’ cost.

For example, the lowest bid does not always mean Value For Money.
Value For Money in Business Proposals
So, how do you determine Value For Money? There are two ways to examine this:

Financial considerations
Non-Financial considerations

Let’s look at each of these and see where and how this will affect our proposal development.
Financial Considerations - Value For Money
When evaluators look at your proposal, they’ll be assessing it with consideration to:

Fixed price of the proposal
Discounts on offer
Conditions of these discounts
Daily rates and if they may change
Amount subcontracted to nominated subcontractors
Financial capacity of subcontractors
Total amount being tendered for

Non-Financial Considerations - Value For Money
The other area to consider is the non-financial considerations. This means that when I assess bids for clients, I’m going to:

Check the assumptions upon which the price is based
Assess if these assumptions are reasonable (especially where there are assumptions placed on my client)
Review the expected resources and mandays required by my client
Assess if we can provide this within the project timeframe

While these are not directly related to the total cost, you can see how they’d influence the agency awarding the contract.
For example, if the project goes over schedule – and daily rates increase – the project becomes very expensive.
Value For Money: How to Check
To protect the agency, I will then take a deeper look at the items in the bid; for example, clauses in the appendix which if executed could prove very costly.
For example:

 Check if bidders quantify needs, schedule, and dependencies.
Check if resources are required on an "ongoing" basis.
Review the proposed project program
Assess if business units can keep up with the plan being proposed
Will resource be available as required at the given dates in the plan?
Identify project risks identified by the bidders.
Consider the quality of their presentations, their team, and their responses raised to questions at presentations.

Value For Money: Final Assessment
The final step is to consider the following:

Upfront payments requires before starting.
Payment schedule i.e. do they invoice every month, deliverable or per input/output.
Approach to change control, e.g. if the project goes over schedule how do they propose to manage this, their approach to costing, and the daily rates will they charge.
How they will charge (penalize) if the agency cannot deliver at any point.
Charges for attending meetings and/or travel expenses etc
Charged for late delivery i.e. if they run over schedule and this impacts the parallel projects.
Penalty points they may impose.
Warranties in relation to support contracts.
Change control requirements.
Daily rates changes, i.e. will they revise their rates if additional work is required?

Conclusion
As you can see, from the agency’s point of view (i.e. the firm awarding the contract), there are many ways they can be exploited.
What this means for you, as the bidder, is to write your proposal so that you repeatedly demonstrate value for money. To do this, remove ambiguity from your bid – strive for transparency – and reduce the agency’s anxiety wherever possible.
The more you can demonstrate this, the more likely you are to be shortlisted.
What else would you add? How do you demonstrate Value For Money in your proposals?
Related posts:How Business Proposals Are (Really) Evaluated
How to Analyze the Buyer's Mindset When Writing Proposals
25 Ways to Improve Business Proposals

     

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</description><pubDate>Sun, 16 Oct 2011 12:30:46 -0400</pubDate></item><item><title>Proposal Writing Tips - Free Checklist – Responding to Request For Proposals (RFPs)</title><link>http://archive.aweber.com/iw-proposal/DljjM/h/Proposal_Writing_Tips_Free.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




Free Checklist – Responding to Request For Proposals (RFPs)
 

Want to avoid last minute mistakes when submitting your business proposal? It’s easy to forget something when responding to an Request For Proposal (RFP) as there are so many activities to coordinate. One way to ensure your proposal gets delivered on time – and with all requirements covered – is to create a checklist. Here’s a sample checklist to get you started.

Click here to download the RFP Submission Checklist template
 
Checklist – Submitting Business Proposals
You can use this checklist when responding to RFPs, ITTs and RFIs. Please note that this checklist does not cover all areas (ie non-exhaustive) but will ensure that all information required by the Request For Proposal is provided in accordance with it provisions.
Key Deadlines

ASAP – Confirm receipt of RFT document
Date – First deadline for sending queries
Date – Final deadline for sending queries
Date – Deadline for receipt of Tenders

Tender Documents

X printed, signed and executed copies and one electronic copy of Tender Documents.
Tender documents in envelope marked “Formal Title of Bid – Response to Request for Tender”
Tender documents delivered to the offices of [conform that this is the correct address] by the Closing Date for Receipt of Tenders (see paragraph X).

Confirmations and Certificates

Confirmation that Response complies with National law (see paragraph X).
Certificate there is no economic, legal, commercial or financial relationship with another Respondent (paragraph X).

Information

Furnished full details and identified licences, permits, permissions, including planning permission, authorizations etc required and have been obtained.
Provisions of details of ownership and group structures of Respondent or if joint venture or consortium, the members thereof and, the commercial and legal relationship among the members thereof and other agreements with required confirmations.

Compliance

Compliance with the provision of Section X.
Compliance with the minimum qualification requirements (paragraph X)

Response

Response completed in required format (paragraph X).

Tender Documents for Lot X must include the following:

Completed Specifications Template (ref Appendix 1)
Completed Costs Template (ref Appendix 2)

Tender Documents for Lot Y must include the following:

Completed Specifications Template (ref Appendix 3)
Completed Costs Template (ref Appendix 4)

ALL Tender Documents must include:
Signed Confirmation and Compliance Statement (ref Appendix 5)
Document RFP Submission Template
Click here to download the RFP Submission Checklist template
Conclusion
Every proposal writer has different ways of organizing their bids. One thing to watch is you are responsible for delivering the response – and if you're working with a team of writers – is to assume the something is missing.
If you have this attitude, you are more likely to spot an omission, error, or discrepancy in the final document.
Sometimes it looks trivial, for example, the footers may be different. Create checklists to capture before the leave your office.
So, if you're working later, under pressure, and coordinating many documents, use checklists to assemble the proposal correctly and make sure it gets submitted with all the relevant information.
Related posts:34 Ways to Check Your Request For Proposal Submissions
Request For Proposals: Writing the Format Section
How Business Proposals Are (Really) Evaluated

     

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</description><pubDate>Fri, 14 Oct 2011 10:46:13 -0400</pubDate></item><item><title>Proposal Writing Tips - 9 Ways To Improve Your Business Proposal’s Executive Summary</title><link>http://archive.aweber.com/iw-proposal/6Mx_M/h/Proposal_Writing_Tips_9_Ways.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




9 Ways To Improve Your Business Proposal’s Executive Summary
 

Here are nine guidelines to help you write a better Executive Summary for your next business proposal.
The Executive Summary creates difficulties for many proposal writers. Is it part of the business proposal or is it a separate document? How long should it be? Should it include costs?
1. Define the purpose of the Executive Summary
If you're new to proposal writing, it’s easy to confuse the Executive Summary and the Introduction. After all, both seem to be doing the same thing. And they are, to a degree.
However, the Executive Summary is really the ‘elevator pitch’ for your Business Proposal.
If we see it in these terms, then we need to change the tone, structure and ‘hooks’ to capture the reader’s attention.
2. Write it as a Separate Document
One way to write the Executive Summary is to think of it as a standalone document.
In other words, if you took it out of the Business Proposal… it would still make sense to the reader.
When you look at it like this, you realize that you don’t need to write it before the proposal is finished. Instead, you can set it aside and develop it after you’ve completed the rest of the bid.
3. Develop Themes
Themes are an interesting way to develop the Executive Summary. What this means is that you choose a theme, for example, reputation, and then develop the bid around this theme.
Why create themes?
It adds a human element to your proposal. Instead of responding only to the requirements, you go deeper and explore the underlying pain points and needs of the customer.
This makes the document much more interesting to read as it speaks to the reader on an emotional level.
4. Problem Statement
What you're doing here is three things:

Identifying the underlying problem or need that exists
Confirming how you’ve recognized this and
Why you're expertise will address this

In this section, try to connect with the deeper underlying issues.
For example, why does the client need a content management system? Do they feel threatened or risk getting left behind.
These issues may not be identified in the Request For Proposal, but you as a proposal writer need to tease them out – and then weave these into the fabric of the proposal.
5. Proposed Solution
Remember that you may be writing for more than one reader.
In other words, your Executive Summary may be read by the:

CEO
Finance Manager
IT Manager
Quality Manager
Procurement Officer

…and so on.
For this reason, keep the text light, focused but not too technical. Avoid using jargon, three letter acronyms, and other buzzwords.
Give a short description of the proposed solution. Identify:

How it will be managed
Who will benefit from the solution
Where it will be implemented
How long it will take to develop
Who will maintain it

6. Costs
You don’t need to break down costs by line item; however, the evaluators will expect to see the total cost required for the project.
Don’t try to fudge it and bury the costs in the document. This sends out the wrong message. If you're confident in your figures, show it in the summary.
If you want, you can also discuss the payment structure. For example, state that the client is expected to pay 15% upfront and the balance at different intervals.
7. Expertise
You need to demonstrate your expertise - but how?
One way to do this is include an endorsement from a respected industry figure. This works for two reasons:

It shows that another person (or company) is willing to vouch for you, which reduces anxiety in the reader.
It shows that you have a track record in the industry and aren’t another ‘fly by night’ company.

You can also look for ways to highlight your qualifications, industry recognition, and other prestigious projects you’ve worked on. Social proof is very important.
8. Length
There are different schools of thought on this.
I prefer to keep it to one page.
In this way, if it’s printed out, the reader doesn’t have to keep the pages together. They can scan it and absorb the key points in one go.
Whereas, when you add a second page, you break the momentum. You don’t want them flicking back and forth checking what you’ve said.
Remember to use a large, easy to read font. Don’t make the decision-maker strain to read your text. The may not have the same excellent eye-sight you possess.
9. Proofreading
The last step is the hardest – proofreading.
Try to avoid proofing your own document. Instead, ask a colleague to check it for you. If this is not possible, take a look at these twenty proofreading guidelines.
The key to effective proofreading is to assume there are mistakes. Check facts, dates, figures and numbers. Print it out and read the document from the End to the Start.
Why?
This technique forces you to pay attention; you can't get into a momentum. Another tactic is to read the Executive Summary aloud and check if the tone sounds right.
Conclusion
Writing an Executive Summary takes dedication. Instead of writing it first to get out of the way – so you can get into the real document – see it as a separate piece of work.
Identify the core messages you want to convey, emotional triggers you want to evoke, and create a sense of urgency.
Over to you.
How do you write Executive Summaries? Do you write them before or after the proposal?
Related posts:6 Ways To Write a Better Executive Summary
25 Ways to Improve Business Proposals
How to Write a Concise Executive Summary for your Business Proposal

     

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</description><pubDate>Wed, 12 Oct 2011 09:45:57 -0400</pubDate></item><item><title>Proposal Writing Tips - 4 Smart Ways to Write Business Proposals That Win Contracts</title><link>http://archive.aweber.com/iw-proposal/ADKe2/h/Proposal_Writing_Tips_4_Smart.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




4 Smart Ways to Write Business Proposals That Win Contracts
 

"For your own good" is a persuasive argument that will eventually make a man agree to his own destruction. Janet Frame
Why do you write business proposals? Same reason we do! We write proposals to win more business, pay our bills and send the kids to college.
Same as you, I guess! Right?
I've been in the proposal development game for eleven years. I don’t call myself an ‘expert’ but I have learnt a few things that might interest you. Especially if you want to avoid the mistakes I made…
What’s the best way to write a proposal?
There is no ‘one way’ that works every time. But here are some pointers to consider.
To make your proposal work, you need to persuade your client that your solution is significantly better than your competitors. Not slightly better, but so much better that is would be foolish not to accept it. What makes this happen? As you write your proposal, look at where and how you can persuade the reader to buy your product.
Business Proposals: Four Steps
Your can persuade the reader to consider (and hopefully award) the contract to your if you use the follow four tactics:
1. Understand Your Client's Needs
How do you do this? You get the reader's attention by highlighting a specific need or problem they have and then explain how you can solve this.
You need to show that you understand their need and approach this from many angles throughout the proposal.
Demonstrate to the client that you recognize their need. State it clearly.
2. Show The Benefits
Next, discuss the benefits they can expect to gain by accepting your proposal. Discuss the solution at a later stage.
Focus on explaining how the client can improve their:

Productivity
Profitability and
Success

with the solution you’re offering.
To support your argument, explain the consequences of inaction or selecting inferior products. You'll establish credibility not so much by demonstrating your expertise, but by showing your understanding of their business needs.
3. Discuss Your Solution In Plain Language
Make sure that the reader clearly understands what you are proposing. Ask yourself - can they summarize in one sentence what you are proposing.
Make a firm, clear recommendation accompanied by specific action steps. Avoid vague statements.
Recommend a specific approach or application: "We recommend that the Client use our company to design, write and produce its corporate marketing brochure."
Present it so well that the client believes that your solution will meet their needs.
4. Give Details, Recommendations and Endorsements
Provide the reader with sufficient details. Demonstrate your qualifications and competence to deliver the solution:

On Time
Within Budget
To Specification

This effort will show that you understand the costs involved, particularly the Return On Investment to the client.
Also, discuss related issues, costs, management issues, schedules, risks, future implications. Always return to your key selling point and recommendation presented in terms of a quantifiable benefit. Wrap up by give convincing reasons that the client should choose you over all others.
About the Author: Ivan Walsh is a recovering technical writer who now writes business proposals for clients coast-to-coast. He shares business writing tips for smart people like you at Klariti.
Related posts:Kate Winslets 7 Smart Ways to Read Business Proposals
Business Proposals: How to Write Costs For RFPs
Four-Step Strategy for Better Business Proposals

     

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</description><pubDate>Tue, 06 Sep 2011 18:46:47 -0400</pubDate></item><item><title>Proposal Writing Tips - 18 Ways to Improve Your Case Studies</title><link>http://archive.aweber.com/iw-proposal/E29w2/h/Proposal_Writing_Tips_18_Ways.htm</link><description>




Proposal Writing Tips

Tips, Tools and Templates for Proposal Writers




18 Ways to Improve Your Case Studies
 

You’ve never written a case study before, right? You wish there was some  nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone  –guess who! – put together fifteen of the best articles on case study writing?  Well, you're in luck, we have!
 1. How to Write a Case Study
Case studies and white papers are very effective tool to promote the benefit  of a product or services. Case studies are the first most popular device used to  promote the business.
 
 How to Write a Case Study
 2. Case Study: Focus To Be More Effective
As mentioned earlier, a case study is a soft-sell sales document. Its  		role is to highlight your abilities without resorting to market-speak  		and sales clichés.
 3. Using Case Study in Your Marketing Plans
Case Studies are one of the most effective tools you can use to  		promote your products and services, especially if you are on a limited  		marketing budget.
 4. What is a Case Study?
In general, case studies are made up of four sections: 1. Situation, 2.  		Problem, 3. Solution, and 4. Evaluation.
5.  	5 Reasons To Write a Case Study About Your Business
There are several reasons you should publish a case study, for  		example to generate market awareness,  raise your profile,  		or demonstrate thought leadership. Here's how to do it.

 Case Study - Sample Templates
 6. How to Construct your Case Study
In the opening section of your case study,  		Situation, you describe the rationale for the  		case study, your background, current market  		position, areas of expertise, and what makes your company different from  		the competition.
 7. Case Study: Length, Format, Style, and Presentation
Most case studies are between  two-or-three pages and in the range of 500-900 words, although  		some tend to run longer. Try to aim for three pages, and include one  		large graphic per page.

 Case Study - Sample Templates
 8. Transform Case Studies into Success Studies
A case study should start with a powerful headline highlighting the major result  or benefit of the project.
 9. Writing Case Studies for Medical Products
These medical case studies are 500 to 800 words and describe how  the device improves the diagnosis or treatment of patients.
 10. How to Prepare Case Studies
A case study can be described as the study of an object, person or situation in  its natural habitat in an uncontrolled and observational manner.
 11. Writing Case Studies That Convert Prospects into  Customers
Case studies are a very effective promotional tool, especially when your products  and services are intangible, expensive, technical or provide benefits that are  not instantaneously derived upon purchase.
 12. Making the Business Case for Case Studies
Case studies are much more effective because they offer quantifiable success  stories told from the perspective of current satisfied customers.
13. Trade Show  and Case Studies
Trade show case studies can only benefit your company. Learning from past  companies’ efforts and strategies adds to your own experience, almost as if you  lived through their successes and failures with them.
 14. How Freelance Writers Can Make Money from Case Studies
I remember the first time a client offered me a case study writing  assignment. "What the heck is a case study?" "How long is it?" "What is the  format?" "How much do I charge?"
 15. Case Study  for Market Research
There is another method of gathering information which is relevant and must  be described. It is called case studies and it is the most adjustable of all  research designs.
 16. Case Studies as a Marketing Tool
An effective case study highlights how a specific situation was originally  identified, what solution was selected for the problem.
 17. How to Market your Business with Case Studies
A great way to increase the credibility of your marketing is to let your  satisfied customers sell your service or product for you. Case studies are a  wonderful way to do this.
 18. Case Studies Research and Writing
The problem section of your case study has to have a 'punch'. It has to  signify something to the reader, something that can relate  to, something that makes them take action.

 Case Study - Sample Templates
If you have any questions about case studies, please  contact me here or visit our blog.
Posted via web from Small Business Strategies

Related posts:How to Improve Your Case Study
How to Write Better Case Study Documents
25 Ways to Improve Business Proposals

     

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</description><pubDate>Sun, 04 Sep 2011 18:47:09 -0400</pubDate></item></channel></rss>
