The Marketing Tip of The Week

Hi again and welcome to another exciting Marketing Tip of The Week.

Over time, I’ve received many email messages and faxes from readers asking me to address and write about some of the problems they are having.

Over the next few tips, I’ll be addressing and writing about more of them.

It seems that most of them have one thing in common. 

They need a quick cure for their pressing business headaches, and most of these problems fall into one of three categories.

1. Too little cash flow.

2. Too few new customers and leads.

3. Too much inventory at the end of the season.

I’ll be writing about concepts and ideas that will address all of the above over the next few issues, and as I do, please utilize them in your business or practice.

These will be just quick fixes that I’ll be writing about. 

You still need to master the concepts in my book in order to create a long-term business.

In this issue, let’s look at how the principle “Give A Little, Get A Lot” can help you generate more customers and more cash.

In a prior issue I went over Press Releases.  Before you delve into this tip, please re-read that issue.

When you tie your sale to a good cause, many people will trade with you for just that reason.

And remember, most types of charities have a strong following. They also have many volunteers working to help them, and these volunteers will help get the word out about what a great business you run.

Regardless of the type of business you have, this concept will help create more and more new customers for you.

Here’s what you do.

I’ll use a restaurant as an example and you can massage this concept to fit your type of business.

As a restaurant owner, you can contact a charity and send them a letter extolling the virtues of what they do, and make them an offer.

This offer could be a dinner promoted by the charity, whereby you will donate 50% of the proceeds to the charity.

Plus, for one month following the dinner, you will donate 10% of your profit to the charity.

It works like crazy, and once the customer comes in you have them for life.

You can do this with any non-profit organization.  All you have to do is contact them and make them an offer.

And guess what, remember I mentioned earlier about the many volunteers that help that charity?

They also will become future paying customers.

When you tie your sales to a worthy cause, you can make a ton of money and do something really worthwhile at the same time.  Besides generating some quick cash, you’ll really feel good about yourself.

TAKING ACTION

OUR BLOG

Visit our blog at www.kenvarga.com/news to see the answers to questions some of you have asked. Be sure to leave your comments and ask for clarifications if needed. To post a comment, just scroll down to the bottom of the blog article, click on "Comments", and type in your comment in the text box that opens.

Till next week. Keep well, and have a profitable week! And remember to forward a copy of this newsletter to a colleague; it may be just what they need to take their business to another level.

Best Wishes,

Ken Varga
  ...using experience from my 35 businesses to help you generate millions of dollars from yours

P.S. If you haven't done so yet, take a few minutes to "whitelist" "ken@kevarga.com" (add it to your address book as a friend) to make sure you don't miss future issues.