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Early Limited Access to My New Book Sent Tuesday, July 17, 2012 ,Over the last little while I've become intrigued with the concept of momentum and how to maximize it in business. I've become convinced that momentum is critical to every aspect of success and profit. Those who optimize every bit of momentum get ahead and others squander huge opportunities. As I summarized my own business experiences, both as an entrepreneur and an intrapreneur over the last 14 years, I began to see 5 distinct steps to maximizing momentum. I developed a […]

The Swear Word that's Strangling Your Business Sent Friday, April 1, 2011 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: Cultivate This Most Essential Attribute to Overcome Your Limiting Factors and Grow Your Business W e don't like to swear. Truly. Yeah, yeah, we know all about authenticity and being real. But really, we're just not the swearing types. However, to make a vital point, we're going to swear today. Multiple […]

A Guaranteed Way to Reduce Your Business "Taxes" Sent Tuesday, March 1, 2011 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: Are you paying too much in taxes? W ouldn't you like to recapture some of those tax dollars? We're not talking about the IRS. We're talking about your ad budget. In the words of Robert Stephens, Advertising is a tax you pay for being unremarkable. We were once consulting with a business who was leery […]

5 Passes Before a Shot! Sent Tuesday, February 1, 2011 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: Marketing Lessons from Hoosiers E ver heard of Pistol Pete Maravich, the legendary basketball star lauded by the basketball Hall of Fame as perhaps the greatest offensive talent in in history? Though his basketball career ended in 1980, he is still the all-time leading NCAA Division I scorer with an […]

Haven't You Kept Him Caged Long Enough? Sent Saturday, January 1, 2011 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: Y ou have three brains competing in your head. All three are valuable. But only one of them holds the keys to thriving in tough economies. If you let the other two dominate, be prepared to struggle. The visionary Entrepreneur asks, How can we make/do this better? What is the market demanding? […]

4 Highly-Abused Sales Tactics -- And How to Use Them Appropriately Sent Wednesday, December 1, 2010 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: W e're adamantly opposed to churn-and-burn, transactional sales mentality. Thing is, it actually works. That is, it works in the short term. It does make immediate sales. The problem is that it doesn't work over the long term. It doesn't build brand loyalty. It doesn't create raving fans that come back […]

The Science of Branding (With a Secret Technique To Boot) Sent Monday, November 1, 2010 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: Learn how to implant an associative memory with a recall cue and your product and/or company will dominate the minds of your customers. W here were you and what were you doing when you first heard about the September 11, 2001 attack on the World Trade Center towers? More than nine years later, you still […]

Choose One of These 4 Business Models to Dominate Your Market Sent Friday, October 1, 2010 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: At the core, there are just four operating models to choose from. Market leaders choose to lead in one of the four. Market stragglers try to be all things to all people. Which will you choose? T he Latin word incido means to cut. It is the base of the words incision, excision, and decision. Incision means to […]

When in Doubt, Scream & Shout Sent Wednesday, September 1, 2010 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: Last month we explained why you should only invest in creative advertising after clarity has been achieved. In this newsletter, we explain why, in some cases, creativity may be all you've got. C ommon scenario: businesses with lackluster stories ask ad writers to give them magic words to grow their business. […]

Creativity in Advertising is Worthless if it Doesn't Sell Sent Sunday, August 1, 2010 You've received this email because you subscribed to our mailing list. If you no longer wish to receive emails from us, simply unsubscribe here: In an age where attention is our scarcest resource, marketers abuse creativity in the name of catching attention. Creativity alone does not a persuasive ad make. W hat's the best way to lubricate a chicken? Say what? Okay, so we caught your attention with a little zany creativity. But what use is that […]