Return to Archive
Browse By Month
Like This?
Subscribe by email:
Marketing Is More Than A Message; It's A Process
Sent Thursday, July 1, 2010
View as plaintext
s an ad writing apprentice to Roy H. Williams, the famous "Wizard of Ads," KGaps partner Stephen Palmer is in the process of writing seven ads for seven different companies.
His interviews with these companies have underscored the importance of Hub Mentality as a marketing process.
The primary goal of this particular exercise has been to identify and write a persuasive message, but today's companies need so much more than just a message.
For example, one company Stephen is working with is a software development outsourcing vendor. They help U.S. companies identify off-shore software development companies and manage the process.
After the interview, it was clear that writing an ad alone doesn't even scratch the surface of what this client needs.
The owner explained that they market primarily online in three ways: 1) website leads, 2) LinkedIn connections, and 3) email marketing. Their email marketing currently brings in the most leads.
Their email lists come from specialized databases they buy into. The company has its own small database, but it has failed to cultivate it over time.
The good news is that the company has an excellent infrastructure into which Hub Mentality can be easily integrated.
The owner has written a great book. He's respected as a thought leader in his field. They have a great company website, as well as a micro-site for the book. They have a solid database. They have a great social media presence (primarily LinkedIn).
Now they just need to synchronize these assets and leverage them strategically and consistently.
Hub Mentality Systems & ProcessesLet's start with the book, which is excellent. One problem is that he's charging $39 for a hardcover and $29 for a PDF download.
Here are our recommendations:
This is a great example of what we do for clients. Sure, we can just write you a persuasive message. But we also help you integrate that message into a comprehensive process that synchronizes all pieces of your marketing puzzle to increase leads, sales, and referrals.
Advertising Versus MarketingIn the past, if you wanted to boost traffic and sales, you'd hire an ad agency.
Now you need marketing firms that can both craft powerful messages and support those messages with Hub Mentality infrastructure.
Write a great ad and you'll drive the traffic and make new sales. Pull people into Hub Mentality systems and processes and you'll create lifelong customers that can be cultivated to buy repeatedly over time.
KGaps' News & UpdatesFree Webinar: How to Optimize Your Website for Hub Mentality
Join us on Thursday, July 8th at 1:30 p.m. mountain time to learn how to build a database using your website.
Attend to learn the following:
Hub Mentality BookWe're taking our e-book to a whole new level and publishing it as a book.
We've tripled the content and added more real-life, concrete case studies. We've expanded on the most important topics.
Most importantly, we've given you a thorough explanation of how you can apply Hub Mentality to increase your leads and sales, retain customers, and multiply referrals.
The book will be available as a digital download and a paperback.
The book should be available by September. Stay tuned!
What Readers Say:
"As a business owner and university instructor of entrepreneurship, Hub Mentality
will become an indispensable guide for my own business and be required
reading for my students who face a wildly different marketplace than
the one that existed 10 years ago."
-David Grant, MBA; Department of Business, Southern Utah University
"I owe my business success to authenticity and trust, and Hub Mentality is the handbook for building trust in the new economy for any type of business."
-Kenton Brown, Co-Founder, Sente Mortgage
"Hub Mentality nails the new strategies, methodologies, and
technologies that are essential in today's business landscape. It
clearly articulates the shift that has occurred in the marketplace,
explains the factors affecting consumer decisions, and most
importantly, details the steps to shake the old mentality and transform
to a business that has clients that 'become your advocates and
evangelists'...and there is no better advertising than that." -Jay Van Sickle, Vice President of Operations, Inspired Learning Group
"Hub Mentality is relevant, insightful, and cutting edge. The
concrete examples throughout show how the methodology can be applied to
almost every industry and company."
-Justin Mabey, Owner, Cordovan Art School |
|
| Our Services | Our Methodology | Free Downloads | Blog | Unsubscribe: |