October, 2011

• Klariti - How to improve your business writing in 15 minutes a day Sent Tuesday, October 11, 2011 How to improve your business writing in 15 minutes a day ‘I’d love to be a better business writer but don’t have the time.’ Ever hear yourself saying something like this? We’d all like to be better writers, but... How about if you could sharpen up your writing skills in fifteen minutes a day? Sound like a plan? Here’s how to do it. Getting started: create a writing plan Identify three areas you want to improve. For example, Headline writing Summaries Editing Headline Writing […]
• Klariti - How I Make Money Writing White Papers Sent Monday, October 10, 2011 How I Make Money Writing White Papers If you've got good writing skills and have in-depth subject matter expertise, you should be able to generate additional income by writing white papers. I started writing them by accident when the in-house white paper writer fell ill and someone had to write it. Looking back, it wasn’t the greatest document I’ve written but the client accepted it and the customer response was positive. Since then, I’ve managed to carve out a niche as a white […]

September, 2011

• Klariti - 10 Point Checklist For Headline Writing Sent Saturday, September 10, 2011 10 Point Checklist For Headline Writing Why is headline writing so important? Because it’s the ‘ad’ for the content that’s about to follow. If your headline fails, no one reads what’s inside. All that effort wasted For this reason, I spend at least 20% of my time designing the headline before I start writing. I know it’s tempting to write the content first and then go back to the headline. It doesn’t work. The headline sets the tone for what’s to follow. If you’re writing for […]
• Klariti - Mac v PC – Which is the best for writing? Sent Friday, September 9, 2011 Mac v PC – Which is the best for writing? Every writer’s dilemma. Should I use a Mac (silver, cool, sassy) or a PC (grey, practical, and mother of Clippy)? Let’s pretend we’re rationale human beings for a minute. Someone asks if they should stick with the PC they already have or become one of the beautiful people by buying a Mac. Yes, it’s actually that easy! Mac v PC for Writing As someone who grew up with a PC, I know it’s innards pretty well. I’ve learned to create macros, use […]
• Klariti - Suduko and The Art of Writing Business Processes Sent Thursday, September 8, 2011 Suduko and The Art of Writing Business Processes What do suduko and business process writing have in common? If you’ve spent an idle afternoon playing suduko, you know the pleasure in solving these riddles. In some ways, capturing business processes is a little similar. If you've never writing a business process before, then this tutorial may help. Let’s look at how to get started, mistakes to avoid, and the best way to develop your processes. Image: Brooks Elliot Business Process […]
• Klariti - How Twitter Will Make You A Better Writer Sent Wednesday, September 7, 2011 How Twitter Will Make You A Better Writer What does Twitter tell you about your writing skills? Can it really make you a better writer? I avoided Twitter when it first came out. It seemed trite. I had better things to do. Then someone told me I was missing the point. They showed me how I could use it to my advantage and how it would stretch me as a writer. 9,000 tweets later I’ve learned a few things. Maybe some of these will help you. Twitter Rewards Brevity In college, you’re […]
• Klariti - How to write content for mobile phone users Sent Sunday, September 4, 2011 How to write content for mobile phone users What’s the difference between writing for mobile phones (iphone) and other types of writing? Instead of giving a short answer, let’s look at how to write mobile content from a few different angles. Over the next 5 weeks, I’ll write more articles about mobile content development. If you like it, let me know and I will write more. Here goes! Writing for mobile phone users You would think that writing for mobile phones would be easy. After […]
• Klariti - How I use Twitter to find freelance writing jobs Sent Saturday, September 3, 2011 How I use Twitter to find freelance writing jobs Want to use Twitter to find freelance writing work? It’s easier than you’d think. Here’s how you can find freelance writing gigs and make a little extra income if you want. And who doesn’t, huh? How to Find Freelance Writing Jobs I use Hootsuite to manage my Twitter accounts. You can also use Tweetdeck or www.twitter.com if you want. Hootsuite makes things a little easier and I'll show you how. FYI – Hootsuite is free. If you want […]
• Klariti - Why Clichés Work? Sent Friday, September 2, 2011 Why Clichés Work? Most people wag their finger and tell you cliches are bad – Google clichés in writing! – but I have a certain warped affection for them. Here’s why. Where do clichés come from? One of the occupational hazards of being a writer is that you see things that others don’t. Y’know, like clichés? Let’s look at this as an example.... Once upon a time, it made sense. When copywriter boy sat down to write about ‘document lifecycle management’, a few ideas came to mind. […]
• Klariti - How to Make Employee Handbooks More Human Sent Thursday, September 1, 2011 How to Make Employee Handbooks More Human It’s hard to write an Employee Handbook if you feel no one will read it, right? The last time I wrote an Employee Handbook - or Employee Manual as some prefer to call it - we asked ourselves how could we make this more interesting, more compelling, and more rewarding for the readers. Here’s some of the ideas we implemented. Employee Handbook Template How to Make Employee Handbooks More Interesting First off, while there are some good […]

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