[LAC Inside Scoop] Will You Be My Valentine?
Sent Tuesday, February 14, 2012
I must confess that I am pretty ambivalent about Valentine's Day (as evidenced by the not-so-family-friendly tongue-in-cheek e-card I created last year :) On that note, my friend Elisa and I take great pride in creating snarky e-cards, which doubles as a great bad-mood reliever for you or a friend! At the very least someecards is a GREAT procrastination site for when you need a few good laughs...
But love is in the air nonethless, and nothing makes me happier than corresponding with all of you! Collective awww. If I had a few thousand roses to hand out like The Bachelor, that's exactly what I would be doing right now. , will you accept this rose?
Wow...this February newsletter already wins for most random introduction EVER, which means it's time for me to get serious and get down to the actual updates!
Here are 5 links I love from around the Internet this month:
WSJ - Anatomy of a Tear-Jerker - "Researchers have found that certain features of music are consistently associated with producing strong emotions in listeners." Article breaks down Adele's "Someone Like You" (one of my all-time favorite songs) as an example.
*Jenny Blake Enterprises for those new the list :)
Upcoming Events: I'll be doing a live video Q&A call hosted by The Young Entrepreneur Council at 8:30pm ET on February 22 where I'll be talking about solopreneurship and any other questions you throw my way.
I'm also thrilled to be one of the keynote speakers for the 1,000 Voices Career Conference in NYC, happening March 23-25. Registration costs $199 for students and $349 for everyone else. Would love to see you there if you can make it!
HUGE development on the book front: Target has ordered 15,000 copies of the book to display in their stores!!! From my editor at Running Press: "They will be going in some sort of Graduation planogram in the Home Décor Department at 1,752 Target locations. You can start to see this display around 3/31." I still probably won't fully believe it until I see it...but this could be HUGE for book sales! Right now I've sold about half of the copies I need to start earning royalties (net sales are still hovering around ~7,000, need to sell 15K to start earning royalties).
One tricky thing in book publishing revolves around the saying "Gone today, here tomorrow," meaning bookstores can order books (gone today) but then send them back if they decide not to carry them anymore (here tomorrow). So you really can't count sales chickens before they hatch in this industry. Target may return some of the books they order, or they may sell 30K and order more!! Let's all keep our fingers crossed for the latter :) My vision is that my book is the must-buy for college grads (like What Color is Your Parachute) and this could be a really big tipping point toward spreading the word.
MSH & DYL course updates -- The second group of Make Sh*t Happeners are kicking a** and taking names, and I couldn't be more thrilled with the class we've assembled. Moving forward, I'm going to switch MSH to an on-demand format, meaning anyone can sign-up at any time (just like I do withDesign Your Life: 6 weeks to help you stop spinning and start LIVING). Why am I doing this? A few reasons: 1) The quarterly launch model is confusing for people who are interested in the course: when can I sign up? When does enrollment open again? 2) It doesn't honor that they may be super motivated and ready to start RIGHT NOW and 3) I don't particularly love the quarterly stress and launch model email bombardment: "sign up now!" "only 5 spots left!" -- I'd rather let the enrollment run in the background and people can sign-up as they feel inspired. What are the drawbacks?The main thing I will be sad to see go is the bonding that happens among the cohort of people in each class; however, I am going to do as much as I can to maintain the sense of "iron-clad accountability" through pairing people up and offering frequent live Q&A calls where I can answer questions and do coaching on the spot. We'll also maintain an active discussion forum and alumni group on Facebook. Emily and I are working on having this all ready by March -- stay tuned!
Finished my yoga teacher certification in a Mayan Cave!As some of you may have seen on my blog, I FINALLY finished teaching the classes I needed to finish my yoga certification! This was a really big deal for me since I experienced a lot of hesitation around teaching -- you can read more in my post (and corresponding video), Everybody Starts Somewhere: My spontaneous speech in which I drop an f-bomb.
In other cool news, theF*ck Yeah YogaTumblrfeatured one of my posesfrom the Mexico photo shoot -175 notesso far! If you're interested in random yoga tips and articles from time to time, go ahead and like the newGeek Yoga pageon Facebook -- even if you don't live in the NYC area. If you do, the class schedule is at http://GeekYogaNYC.com - c'mon down!