[Marketing Goddess]  Are your clients missing out because of
this, ?

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Abundant Business Ezine 
with Elizabeth Genco Purvis, "The Marketing Goddess"
"Bring Your Brilliance Forward!"

Volume 2, Issue 28
November 17, 2009
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NOTE: You've received this message because you signed up for it,
most likely at http://marketinggoddess.com (formerly 
http://buildyourmetaphysicalbusiness.com).  To change your
subscription, see link at the end of the email.

- Note from Elizabeth
- Featured Article: Are Your Clients Missing Out Because You're A
Marketing Perfectionist?
- Mindset Insights: A powerful secret to happiness (and getting
what you want)
- Abundant Business Resources

Please add elizabeth@marketinggoddess.com to your address book in
your e-mail program, so that you have no trouble receiving future
issues!

If you enjoyed this issue, please pass it along to a friend.  Just
keep the entire message intact.
Not subscribed yet?  Don't miss an issue!
---> http://www.marketinggoddess.com/tips.htm

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Note From Elizabeth
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Greetings, !

That's me with one of my favorite people ever, award-winning
fantasy author Delia Sherman.  Delia is the author of Changeling, a
wonderful young adult book about fairies living in old-school New
York City.  (Think Damon Runyon, Guys And Dolls - that kind of New
York.) I caught up with Delia and her partner Ellen Kushner (who is
also a stellar fantasy writer) at the Rubin Museum here in New York
this weekend.  

, did you see my first-ever video tip?

Over the weekend, I finally took the first step on something I've
wanted to do for a while now: video!  

Now you may have seen the videos of me on the MarketingGoddess.com
home page and the Abundant Business System page .  Those were done
by a pro. Here I'm talking about regular video tips filmed in my
home office or wherever, by yours truly. Cue the terror!

---> http://www.marketinggoddess.com/system.html

But I had to get over it because the subject of my very first video
tip is something I feel very passionate about:

"The #1 Biggest Myth Soul-Based Business Owners Tell Themselves
That Keeps Them From Serving Clients And Creating The Income They
Really Want In Their Business"

I also shared in the video that I only have 4 of my popular VIP
mentoring days left for all of 2009.  My VIP clients have been
experiencing phenomenal results, enrolling clients right away
(think as little as a week).  And here's the really cool part -
they've been charging higher fees than ever for their new programs...
and easily getting it.  (Be sure to read Carey Peters' story below
for an example.)

If you've been falling into the perfectionism trap, or telling
yourself you're "not ready" to launch that program that can change
everything for you in your business, I'd love to help you quickly
move past that resistance.  To apply for one of these coveted last
spots, simply go here to download the application and return it to
me by December 1.  

---> http://www.marketinggoddess.com/2009vip.html

To sweeten the deal even more, I've created a special bonus
mentoring session on your mo-ney mindset for the first 2 people who
return their application and are accepted into the program.  I've
added this bonus because breaking through my own "money stuck
points" is THE most important thing I did to create a six-figure
inc0me in just under 10 months in my business. 

, I can tell you that mo-ney flows when you are decisive and
take action. So download your application now and get it back to me
ASAP, ok?  

---> http://www.marketinggoddess.com/2009vip.html

In this week's article, I share some tips with you on how I get
over "the perfectionist trap" with my marketing so that you can do
the same.  Enjoy!  And, as always...

Bright blessings & massive success,
Elizabeth Genco Purvis, The Marketing Goddess
---> http://www.MarketingGoddess.com

PS: One thing I definitely need to let you know, ... once
these "final 4" VIP slots are gone, the investment for this
valuable program is going up, up, up.  And because they're my last
for 2009, I will only be reviewing applications for a very short
time.  (Don't worry - you can wait until after the holidays and
schedule your day in January if that works better for you.)  Get
your application here.

---> http://www.marketinggoddess.com/2009vip.html

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Spirited Entrepreneur Spotlight: Carey Peters of CoachToolsToGo.com
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"2 new clients at my highest fee ever - and I haven't even started
my launch!"

"Elizabeth, I can't thank you enough for the VIP mentoring day we
spent together.  I can't tell you how wonderful it was to enjoy an
entire day focused on me and growing my business. And I have to
share some early results with you!   

Right after our day, I offered my new program to a potential client
and she accepted. That's a new client in less than a week, at the
highest fee I've ever charged.  And when I stated my new fee, she
didn't even blink!

Then a few days later, I enrolled yet another client at that new
fee.  So you could say that I made my investment back nearly
instantly, then doubled it. Wow! 

My new clients are thrilled, and the program we designed will take
me a fraction of time to deliver. And what's really cool is... when
I enrolled those 2 clients, I hadn't even started my "official"
launch of this program.  I know I'm going to fill the other spots
easily.

I'm really excited because I can easily make a great monthly income
offering just THIS program if I wanted to.  Talk about peace of
mind!  Thank you so much again.

Carey Peters,
CoachToolsToGo.com
Los Angeles, CA"

To apply for one of my 4 remaining VIP mentoring days for 2009,
download the application and return it to me by December 1! (Yep,
you can schedule your day in January after the holidays if that
works better for you.)

---> http://www.marketinggoddess.com/2009vip.html

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Featured Article:  Are Your Clients Missing Out Because You're A
Marketing Perfectionist?
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My friend and colleague Helen Graves of CrackerJack Online
Marketing has a saying that I just love.  "Imperfect action beats
perfect inaction every time."  

I love it because the idea of "perfect inaction" totally cracks me
up.  I mean, really - when you really think about it, "perfect
inaction" is pretty ridiculous, no?  And also because it speaks to
a challenge that just about all of us spirited, heart-centered
entrepreneurs have struggled with: waiting until something is
perfect before taking action.  (Also known as "the perfectionist
trap".)

Helen also calls it the "just one more" cycle.  Just one more tweak
to the website, just one more training, just one more revision,
just one more whatever until... your program, your product, or your
marketing is finally ready "for prime time" and you can get out
there and get results.

Here's the thing about the perfectionist trap and the "just one
more" cycle.   Not only is there always "one more," the reality is
you'll discover the tweaks that actually matter only AFTER you
bring "your baby" into the world. 

More importantly, when you're stuck in the perfectionist trap,
you're not helping clients.  You're not changing lives.  You're not
having an impact.  You're not living your dream.  (That's a pretty
high price to pay, no?) 

Bottom line: When you're a marketing perfectionist, your clients
are missing out... and so are you.  Here are some simple tips that
make taking purposeful, impactful, and yes, imperfect action a snap...

1. Focus on one thing at a time.   You may have heard about what I
like to call "the power of one" or "the rule of one" in marketing. 
Just as you will get much better results when you make only ONE
offer at a time (because a confused mind always says no), you'll
fly by the stumbling blocks in your marketing tasks when you focus
and just get 'er done.  

2. Break it down.  Find yourself in a project that's even mildly
big, let's say, and what's the first thing that happens?  Well, if
you're like most entrepreneurs (me included), you get overwhelmed. 
Perfection follows overwhelm, just as sure as night follows day.  
And then you're stuck.  Yuck!   Instead, break it down into small
chunks and focus on the chunks.  Success creates momentum and leads
to more success, so be sure to celebrate each one!

3. Realize that nobody is looking at this thing as closely as you
are.  When I was a little girl, I used to live in mortal fear of
being publicly scolded or called out - like if I was talking too
loudly in class, say.  I have a voice that carries, and often
adults would tell me that I was "too loud."  I would be so
embarrassed, so humiliated!  And then I realized that the kids in
my class were waaay too busy passing notes and snapping rubber
bands at each other to even notice the teacher "yelled" at me.

The truth is, nobody looks as closely at your stuff  as you do. 
Yes, your clients take note... but 9 times out of 10, the those
little niggling things YOU notice are not the ones THEY notice. 
Which leads me to the next point...

4. Choose to view your project as an opportunity to get valuable
feedback from the people who matter most.  If there's one thing
that never, ever ceases to amaze me, it's that the feedback I get
from my clients is rarely what I expect.  You will learn so much
from "getting it out there" that you ever will from hanging out in
your own head, churning over how to make something perfect. 

Instead of sweating the details, choose to focus on how cool it's
going to be when you get real feedback from real clients... which you
can then use to make the next go-round even more life-changing for
them.

5. Get in touch with your why.  Remember, you're not in business
just for the heck of it - there's a reason why it's so important to
you.  For many of us soul-centered business owners, it's about
living our purpose: making a difference for our clients and the
world while creating a lifestyle that truly supports us.  Every
project you complete pulls you forward, no matter how it turns out!
 Your "why" is so much bigger... and so much more important... than any
tiny imperfection.

© 2009 Elizabeth Genco Purvis.  All Rights Reserved.

Want to use this article on your website, blog or in your own
ezine? No problem! But here's what you MUST include:

Elizabeth Genco Purvis, "The Marketing Goddess" teaches spirited
solo business owners and conscious entrepreneurs how to attract an
abundance of clients, income, freedom and satisfaction in their
business while staying true to their values.  Visit
MarketingGoddess.com to claim your copy of "Grow Your Business With
Spirit And Soul," a 7-part audio workshop with everything you need
to begin attracting more clients right away. 

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Mindset Insights: A powerful secret to happiness (and getting what
you want)
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With Thanksgiving upon us, I've been reflecting on this past year
in a big way.  (You know, aside from just marveling at the fact
that it's Thanksgiving already.)

I know you've heard it before, and 'tis the season and all.  But I
truly believe that gratitude really is the key to living a
purposeful life, and getting what you want out of it.

I'll admit that when I first started really paying attention to
gratitude (instead of just paying it lip service), it wasn't easy. 
Which seems silly.  I mean, of course, gratitude should be easy,
right?  For example, I have a roof over my head. I've never been
hungry.  My apartment has central heating.  Hello!

(You know what I've been really grateful for lately?  Soap.  Soap
is, like, the best thing EVER.  Especially the organic handmade
soaps from my fave local peeps... ever had chocolate soap?  All my
Platinum clients are getting chocolate soap in their goody bags
from here on out.  I'm tellin' ya...!)

I think the tough part for me was this: giving thanks for the
things in my life meant giving thanks to myself.  Being nice to
myself has never been easy.  Being grateful for the good things
means acknowledging my substantial role in creating those good
things... something my "squishy mind" resists.  (Can you relate?)

But something miraculous happened when I started to really and
truly give thanks every day.  I started to feel sooooo much better.
 Feeling good is truly priceless.

No, I didn't manifest a zillion dollars in five minutes.  But
slowly yet surely, those good feelings started to attract more good
things to me.  And when I took the time to actually receive and
accept them energetically - instead of blowing them off -  more
started coming.

You'll find the gratitude practice that works best for you.  Here's
what works really well for me: giving thanks every morning before I
get out of bed.  Positive thought first thing in the morning is one
of our most powerful tools for creating our day.  (And heck, it's
cozy under all those covers!)

My coach's request to you - perhaps my challenge to you, depending
on where you are - is this.  If you don't have a gratitude practice
of some kind, start today.  Then, don't wait 'til next year's
Thanksgiving to give thanks again.  Give thanks every day.

Yes, gratitude is a practice - dare I say a discipline - before it
becomes a habit.  Keep it going, every day.  Bright blessings &
massive success to you....

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Abundant Business Resources
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The Abundant Business Homestudy System
How To Authentically Create A Wealth Of Clients & Income In Your
Soul-Based Business In 8 Simple Steps

Filling your practice and selling your services doesn't have to
feel inauthentic or pushy! I'll show you the exact steps to take 
to attract a steady stream of the clients you're meant to help and
confidently charge the fees you really want - and get them.  All
while staying true to yourself and your values as a spirit-rich,
purpose-driven solo business owner.

It's all outlined here in this simple, streamlined step-by-step
system - designed especially for you, the soul-based business
owner.  Find out more and get instant access to your copy on our
info page.

---> http://marketinggoddess.com/system.html


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Where's Elizabeth? 
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>> November 23-December 3. Thanksgiving in Portland OR with Leland
and family.

>> December 1 Guest expert on Stacey Hylan's Business Optimizer
coaching call

>> December 11-12, TBD Change Agent Academy group coaching retreat
with Platinum coach Maria Gamb

>> Februay 2010 Returning to Kendall SummerHawk's Money, Marketing
And Soul(TM) Certification training program

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Meet Elizabeth
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Elizabeth Genco Purvis, a.k.a. "The Marketing Goddess" teaches solo
business owners how to attract an abundance of clients, income,
freedom and satisfaction in their business while staying true to
their values.  She is the creator of The Abundant Business System,
a step-by-step marketing and business-building system especially
for spirit-based business owners and conscious entrepreneurs.  

An author, speaker and teacher, Elizabeth reaches entrepreneurs
world wide through her electronic newsletter, classes and private
coaching.  Learn more about Elizabeth's classes, courses, programs
and products at her website, http://www.MarketingGoddess.com.

"Is that the same Elizabeth who writes fiction?" Yep!  Elizabeth's
work includes the graphic novel Blue (Desperado Publishing, 2008)
and pieces in Comic Book Tattoo: A Tori Amos Anthology (Image,
2008) and other anthologies. Her next graphic novel, The Kiss, is
forthcoming from Tor Books (Tor.com) in 2009.

Elizabeth Genco Purvis, "The Marketing Goddess"
---> http://www.marketinggoddess.com
---> http://profile.to/elizabethgenco
---> http://twitter.com/elizabethgenco
Customer Service: TeamGoddess@marketinggoddess.com

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© 2008-2009 Elizabeth Genco Purvis / MarketingGoddess.com

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Abundant Business Ezine is written by Elizabeth Genco Purvis. If
you have any questions or comments, just drop me a line at
teamgoddess@marketinggoddess.com.  NOTE: I respect your privacy and
DO NOT give out or sell our subscribers' names and/or e-mail
addresses.
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