http://archive.aweber.com/mobilemktgbriefMobile Marketing BriefFri, 27 Apr 2012 09:36:53 -0400http://archive.aweber.com/mobilemktgbrief/9vrkk/h/MobileNewsBrief_10.htm Hi - This week a blog post came together that has been on my mind for a few years. It formed based on seeing countless mobile marketing campaigns succeed and fail based on whether or not the creators of these campaigns followed basic principles of success in mobile. It seemed like these strong principles should be shared in a format that made it perfectly clear that they are critical to the success of mobile marketing. And, thus, the 10 Commandments of Mobile Marketing were written in stone. OK, well, not actual stone, but maybe even better. They are on the Internet and are available to one and all for the rest of time. Here are the first three to wet your appetite: 1. Thou shall not send mobile spam. 2. Thou shall only cause mobile action with QR Codes. 3. Mobilize thy site. Read the full set of 10 Commandments of Mobile Marketing here: http://bit.ly/10cmm While I love to get your thoughts via email (you can always reply back to your Mobile Marketing News Brief and it comes directly to me), I would love it even more if you would share your thoughts in the comments on the blog. And, if you think the world would be a better place if all marketers followed these commandments, please share them with your social networks. Hope you have a great weekend. I'll be working in my garden. Here's to your mobile success, Kim Dushinski Fri, 27 Apr 2012 09:36:53 -0400http://archive.aweber.com/mobilemktgbrief/7puGI/h/Mobile_Marketing_Virtual.htmHi - Tips, strategies and ideas for starting and/or growing your mobile marketing business... http://www.immbn.com/mmvs06 The first interview tomorrow with CK Kerley is about how B2B marketers can use mobile marketing (and why you should.) The afternoon slot is an interview with Dan Hollings about mobile marketing entrepreneurship. We'll talk pricing, business models and ways to succeed in your business. Wednesday we will hear from Dave Sheehan about how he sent a text message and sold $120,000 worth of shoes. Then Linda Daichendt will dive into how mobile marketing is taking Michigan by storm, even in "this" economy. Peggy Anne Salz and I will start off September discussing the huge impact mobile marketing is making on retail and what businesses can do about it. Last, but not least, Roger Marquis will share with you tips and strategies for using a very popular but often misused mobile marketing tool - QR Codes (and other types of 2D bar codes). This is NOT a pitch event. This is a member benefit for members of the International Mobile Marketing Business Network. It is not too late to join the IMMBN and get all this plus all the other IMMBN Member Benefits too. The IMMBN is the trade association for mobile marketing entrepreneurs. Sign up today for the IMMBN and get access to the virtual summit tomorrow: http://www.immbn.com/mmvs06 Here's what one of the IMMBN members said about the Mobile Marketing Virtual Summit: "OMG! This is fantastic Kim. Thank you so much for this. I have been watching all the buzz regarding the NY summit and San Fran etc. wishing I could be there and now you've given me the opportunity to be invited to the very best one of all!" Kylie Smiley Consulting Newcastle Mobile Marketing Service Australia Love to have you on board, KimMon, 29 Aug 2011 18:21:35 -0400http://archive.aweber.com/mobilemktgbrief/C3gN./h/MobileMktgBrief_Mobile.htm Hi - Are you up for a mobile marketing summer challenge? I think this one will be fun. I'm ready to see how much I can save with mobile coupons...are you. Check out the challenge below. Also, please join me on Wednesday for a free webinar The Simple Secrets of Hand Picking First- Rate Text Messaging Vendors. Details after the challenge. It's going to be a great call! Kim Dushinski Mobile Marketing Expert * * * * * * * * * * * * * * * * * * * * * * * MOBILE SUMMER CHALLENGE Last year I issued a mobile marketing challenge for the 4th of July - to participate in at least one mobile marketing campaign. This year I am doing something a little different. Let's see how much money we can save using mobile coupons next week. Starting on Monday, June 13 and ending Sunday June 19, keep track of how much you save (or could save) using mobile coupons. So, for example, if you received one of Redbox's deals of the day (http://bit.ly/rb-deal) and got 50 cents off like I did, then start your tally with 50 cents. Maybe next up you'll get a coupon from Bath and Body Works (http://bit.ly/bbw-mobile) sometimes those are $10 off coupons! Or maybe you are going to snag some discounted pizza from Domino (http://bit.ly/d-mobile). The point of this is not necessarily the challenge itself, but to get your mind focused on what's going on with mobile coupons. What is being offered? Is it compelling enough to make you want to buy? Are you signed up for enough mobile coupons to stay active in this challenge? Post your comments about this on the Mobile Marketing Profits Facebook page. I'm curious to see how much can be saved and who will rack up the most savings (or potential savings). Remember you don't have to buy everything that is offered to you to count it in the challenge. http://www.facebook.com/mobilemarketingprofits ^~^~^~^~^~^~^~^~^~^~^~^~^~^~^ ~^~^~~^~^~^~ NEXT MOBILE MARKETING GOLD MINE CALL: Are you looking for a text messaging vendor to power your business? The next Mobile Marketing Gold Mine call is all about that and it is coming up this week on June 8th at 3 PM Eastern. If you are not already on the Mobile Marketing Gold Mind list, sign up now to get access to this free, content-rich webinar called: The Simple Secrets of Hand Picking First-Rate Text Messaging Vendors: How to choose the right company to power your SMS business. http://mobilemarketinggoldmine.com/ The call will be absolutely be JAM PACKED with proven, practical tips to help you find the perfect SMS text messaging vendor. This is brand new and I'm including LOTS of new information so even if you think you've heard this before, you haven't and you wouldn't want to miss the BRAND-NEW tips I'm going to share. Even if you're not sure you can be on the live call, I recommend that you still sign up to the Mobile Marketing Gold Mine Series to register your seat on the live call. This will give you access to the recording (which will be an extremely valuable reference when you start scouting for text messaging vendors). Plus, you'll never miss the extras and updates that I'll be sending ONLY to those who join this Series as I add to this complimentary training. Here's that link again: http://www.mobilemarketinggoldmine.com ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ PERSONAL NOTE FROM KIM: Hope you are having a great summer so far. My big non-work project is planting Buffalo grass in our back yard. So far I am growing more weeds than lawn, but I am out there pulling weeds every day. By fall I will post a photo of our new back yard lawn. What is your big project? :::::::::::::::::::::::::::: STAY IN TOUCH I would love to stay in touch with you via social networks. You can find me here: Facebook Pages http://www.facebook.com/mobilemarketingprofits http://www.facebook.com/IMMBN Twitter http://twitter.com/KimDushinski Please send me an @ message. LinkedIn http://www.linkedin.com/in/kimdushinski Choose Friend and mention News Brief in your invitation. `````````````````````````````````````````````` MANAGE YOUR SUBSCRIPTION: You may absolutely share this news brief with people you think may benefit from it. When doing so, please forward it in its entirety, including the contact and copyright information. Thanks! If this newsletter was forwarded to you or you are reading it online, you can sign up to get your own copy here: http://mobilemarketingprofits.com/info/newsletter-sign-up/ © 2011 Kim Dushinski, Mobile Marketing Profits. All Rights Reserved Mon, 06 Jun 2011 19:20:12 -0400http://archive.aweber.com/mobilemktgbrief/1UpH./h/MobileMktgBrief_What_a.htm Hi - This past weekend I was in Missoula, Montana to give a presentation for the Knight Digital Media Center to newspapers and journalists about mobile marketing. The presentation went great, but the weekend was very disconcerting to me. Check out my article below to find out why it upset me and what I learned from it about mobile marketing. Kim Dushinski Mobile Marketing Expert * * * * * * * * * * * * * * * * * * * * * MY WEEKEND IN MONTANA Our flight landed in Missoula on Saturday around noon. My colleagues, who are techno-mobile-social lovers like me, grabbed their cell phones and began to check in on foursquare. This seemed weird to me because my phone was telling me that foursquare was down. No problem, I thought, I'll just make a Facebook post instead. But my Facebook wouldn't load either. I went into denial that anything was wrong and decided to send my daughter a picture or two of the stuffed bears in the airport. (The taxidermy type, not the stuffed animal type.) When she didn't respond I sent her a text-only text message to ask what she thought of the bears. The moment she replied, "What bears?" I knew I had trouble. I could text and I had bars to make calls, but I did not have an Internet connection! Once we arrived at the hotel I called Sprint and found out the horrible news that they do not have any data service in Missoula. I was going to have to make it the whole weekend on calls and texts only. First of all, thank goodness I had those features. I found out on my way home that until recently Sprint had no coverage there...at all. (I am freaking out a little even thinking about what THAT would have been like.) In the remaining day and half that I was in Missoula I came to realize exactly how much I rely on my mobile phone for so much more than calling and basic text messaging. So. Much. More. I must have reached for my phone a dozen times an hour. Thinking I would check my email or see what was happening on Facebook or Twitter, I would reach for my phone and realize that nothing was coming in. During the weekend I must have had at least 6 occasions where I was going to "look something up" and couldn't. My daughter tried to send me photos - which were delivered upon my arrival back home in Denver. In essence what happened is that my smartphone was turned into a feature phone. I was transported into the experience that the majority of consumers have - calling and texting. JUST calling and texting. And it made me see how totally irrelevant a ton of mobile marketing is when that is all your phone will do. I received my mobile coupons from Target, which were useless because they are delivered on a mobile website. I saw several QR codes in a magazine that I couldn't even consider using. I found that Twitter and Facebook were one way communication tools. I could text in my status updates but I couldn't see anyone else's, much less click through to see what links they were recommending I check out. The two biggest lessons I learned from this are first to check with your carrier before you travel to see what your coverage will be like when you get there. More importantly, remember that not everyone has smartphones (despite what the techno news sources imply) and that they need lowest common denominator tools to interact with you and your clients via mobile. I have always been a fan of SMS, but having text messaging as a key component in your mobile strategy seems crucial to me now that I have lived a weekend back in feature phone land. It is safe to say that when I landed in Denver and my phone regained its super powers I felt a huge sense of relief. Huge. Relief. ^~^~^~^~^~^~^~^~^~^~^~^~^~^~^ ~^~^~~^~ MOBILE MARKETING GOLD MINE SERIES Last week I held the first call in the new Mobile Marketing Gold Mine Series and the replay is now available if you are interested. The first call in the series is: How to Start and Build Your Local Mobile Marketing Business Quickly and Easily. * Here are a few of the critical details we answered on the call to help you get started in the fastest and easiest way: * What is the step-by-step process in starting a mobile marketing business? * What is the quickest way to get a mobile marketing business going so that I can start making money? * How do I find clients, cheaply and simply? * How does a business build a list of customers they can send text messages to and how can I help them do it? * Which of the many mobile vendors offering business opportunities is best for me, best for my customers, and doesn't have a prohibitively high entry fee? Grab access to the replay and register to find out about future webinars in the series here: http://mobilemarketinggoldmine.com/ ^^^^^^^^^^^^^^^^^^^^^^^^^ INTERNSHIP AVAILABLE Over the years I have had a number of people ask me if I had an internship available for which they could apply. Until now I have not had anything that made sense. Now I do... Mobile Marketing Brief Editor This very e-zine is ready for an upgrade in design, requires an editorial calendar created and consistent publication help. You must have excellent writing skills and at least a solid understanding of mobile marketing. If you would like to be considered for an internship as News Brief Editor, please email me and I will correspond with details. :::::::::::::::::::::::::::: STAY IN TOUCH I would love to stay in touch with you via social networks. You can find me here: Facebook Pages http://www.facebook.com/mobilemarketingprofits http://www.facebook.com/IMMBN Twitter http://twitter.com/KimDushinski Please send me an @ message. LinkedIn http://www.linkedin.com/in/kimdushinski Choose Friend and mention News Brief in your invitation. `````````````````````````````````````````````` MANAGE YOUR SUBSCRIPTION: You may absolutely share this news brief with people you think may benefit from it. When doing so, please forward it in its entirety, including the contact and copyright information. Thanks! If this newsletter was forwarded to you or you are reading it online, you can sign up to get your own copy here: http://mobilemarketingprofits.com/info/newsletter-sign-up/ © 2011 Kim Dushinski, Mobile Marketing Profits. All Rights ReservedMon, 18 Apr 2011 13:29:37 -0400http://archive.aweber.com/mobilemktgbrief/rjFJ/h/MobileMktgBriefSpecial_My.htm Hi %$firstname$% - Yesterday was the last day of the IMMBN Charter membership. We had a LOT of new members join after The Big 45 Call. If you are one of them, thanks and welcome aboard. Watch your email next week for your first official IMMBN Member email. I'm proud to share that we have members from at least 7 countries around the world. It is truly an international business network. I'm so thrilled! And I have good news for you, especially if you missed out on the charter membership. You may have noticed that the video replay of The Big 45 Call never worked yesterday after our awesome phone call. (That's obviously not the good news and in fact was the one low spot of my totally great 45th birthday.) With help from my great video guy, Lou Bortone, I have gotten the video replay to work. If you want to see it click the replay link below. I'm really sorry for inconvenience and to make up for it I've decided to re-open the Charter membership for one more day. (OK, that's the good news.) If you want to WATCH the full replay of the Big 45 Call the way it was actually presented, you can see it here: ~ ~ ~ ~ ~ ~ ~ REPLAY LINK HERE ~ ~ ~ ~ ~ ~ ~ ~ The replay is now actually available in video format as well as the PDF and MP3 versions that did work yesterday. You can watch and listen to it here: http://www.immbn.com/244/the-big-45-call-replay/ ~~~~~~~~~~ IMPORTANT: Make sure you listen to it as soon as possible if you are considering joining the IMMBN through the special charter membership which is extended for ONE MORE DAY since I had technical difficulties yesterday. The highlight of the call, in my opinion, was the announcement of three of our Expert Members. They are Cindy Krum, Tomi Ahonen and Christina "CK" Kerley. Watch the video to find out more about these mobile marketing industry experts and what their role will be in the IMMBN. You can become a charter member here: http://www.immbn.com/charter Another day older and wiser about video, Kim Dushinski P.S. I got emails from people in various time zones stating that they missed the charter membership due to the unfortunate timing of my emails and their time zone. So, to accommodate all time zones fairly the charter membership closes at midnight (Eastern Time) on Sunday, January 9, 2011. http://www.immbn.com/charter Sat, 08 Jan 2011 12:57:25 -0500http://archive.aweber.com/mobilemktgbrief/ULJZ/h/The_Big_45_Call_Replay_is.htmHi - Thank you so much to everyone that made it on the call today. I really enjoyed it, I hope you did too! If you won a present, you will be contacted so keep an eye in your inbox for a notice. If you want to take advantage of all the benefits of being an IMMBN charter member, click the following link. You'll be taken to a page where you can join: http://www.immbn.com/charter ~ ~ ~ ~ ~ ~ ~ REPLAY LINK HERE ~ ~ ~ ~ ~ ~ ~ ~ If you weren't able to attend the call, don't worry, the replay is available. You can listen to it here: http://www.immbn.com/244/the-big-45-call-replay/ IMPORTANT: Make sure you listen to it as soon as possible to help you make your decision about joining the IMMBN through the special charter membership. Pay attention to the big announcements and the 45 benefits of being in the IMMBN - I ran through those pretty quickly. The replay is only 50 minutes so please make sure you listen to the call before the charter membership closes at midnight (Eastern time) TONIGHT. You can become a charter member here: http://www.immbn.com/charter I want to make sure you don't miss the chance to lock in your low lifetime charter membership. Remember, because you've been so loyal to me, this is my special "thank you gift" for your continued support. Thanks again for all the wonderful birthday wishes! Yours truly, Kim Dushinski P.S. The charter membership closes TONIGHT (Friday) at midnight (Eastern time) so you can avoid paying higher annual membership fees in the future by going to this link: http://www.immbn.com/charterFri, 07 Jan 2011 17:44:11 -0500http://archive.aweber.com/mobilemktgbrief/PIE3/h/MobileMktgBrief_A_mobile.htm Hi - Check out the mobile marketing campaign I saw last night while I was watching TV. In this issue of the News Brief, I dissect the campaign to point out the good, the bad and the beautiful. Also, in this email I am inviting you to a free call I am doing called the "Big 45." I hope you will join me on Friday for it. Kim Dushinski Mobile Marketing Expert * * * * * * * * * * * * * * * * MOBILE IN THE WILD The Biggest Loser started last night and of course I was glued to the set. I find so many life lessons in that show about what holds us back in life. But that's another story... Anyway, near the end of the show they were doing their in-show infomercial for Brita water filters and this time they had a mobile call to action. YES! That makes me so happy. Let's dissect this mobile campaign. *** The MAGNETIC OFFER: I'm honestly not exactly sure what the prize is, but the text to win offer was something about a trip somewhere. In fact TRIP was the keyword. The short code is 47211 but I didn't catch it the first time they showed it. Thank goodness I can rewind my TV and I did to grab the short code. The message I got back was: Ur entered 2win, thx! Rply YES 2 signup 4 Brita Alerts! Go2 http://filterforgood.com 4 more info. 3 msgs/mo. MsgandData rates may apply. Txt STOP 2quit. HELP 4info My thoughts: Lots in this message. Not sure whether I won or not or when I will find out, so I'm a little disappointed. (I'll be sure to let you know if I won the trip.) I suggest if you use a contest as your magnetic offer that you give people some indication of whether they won or not or when they will find out. Of course I did reply YES but only because I want to know what they will send next. If I weren't doing it for business reasons I would not sign up for Brita Alerts. Not enough 'why' in it for me. *** Here's what they did send next. It's the DOUBLE OPT-IN part: Thanks for helping to reduce bottled water waste! Log on to http://filterforgood.com to take the pledge and get a $5 Brita coupon. 3msgs/month max. Txt STOP 2quit. My thoughts: I may now be on two lists from Brita with a combined total of 6 messages per month. We'll see. I am glad that they put the URL in both emails and also gave a reason to go to that site in the second email - the $5 coupon. I have no idea what the pledge is or why I want to take it. *** The MOBILE SITE CLICK THROUGH: The URL in the texts leads to a fantastic mobile site. (You can see it on your desktop by going to http://m.brita.com) They did a great job by making this a terrific mobile site. Well worth a look. OK, so that is my Mobile in the Wild for the week. What I want you to understand is that every single mobile marketing campaign you see in the wild is a way for you to learn more about mobile marketing. What did a particular company do right? What did they do wrong? How does it make you as a consumer feel as you go through it? This is why I say you should participate in every single mobile marketing campaign you see in the wild. I guess this means I will have to start participating with QR Codes more often...OK, if I have to I will. ^~^~^~^~^~^~^~^~^~^~^~^~^~^~^ JOIN ME ON THE BIG 45 CALL: As you already know, this week I launched the brand new International Mobile Marketing Business Network (IMMBN). You may even already be a charter member. If so, I am so excited to have you on board. (Keep reading, this message is for charter members as well as those still considering becoming one.) A lot of people have called and e-mailed me with questions about the IMMBN. I realize that you may have your own questions too. Or you may still be trying to figure out if the IMMBN is right for you and your situation. While I wish I could talk to each person individually, I've decided to host a 45-minute call on Friday, January 7th for everybody. You should know that January 7 is a special day for me - it's my birthday My 45th birthday to be exact. That's one of the reasons this is the 'Big 45' call. You'll find out the other reason in a minute. ~~~~~~~~~~~~~~~~~~~~ To register for this free call: https://www1.gotomeeting.com/register/934814809 Friday, January 7, 2011 9 AM Pac / 10 AM Mtn / 11 AM Ctrl / Noon Eastern ~~~~~~~~~~~~~~~~~~~~ Yes, it WILL BE RECORDED and posted for you to listen to later but if you can make it live you might want to do it - since it is my birthday I am going to give away some presents on the call. During the 45-minute call I will: ^^^ Talk about my vision for the IMMBN (why it is a business network and not a course) and how it serves you and your needs. ^^^ I'll also share exclusively my Top 3 Predictions for mobile marketing in 2011 to help you stay on top of the trends. ^^^ I will also make a few big announcements about the IMMBN.And I will share with you 45 Benefits of being an IMMBN member. (Ta-dah! The other reason it's the 'Big 45' call) I think you'll absolutely love it! Lastly, but I think more importantly, I'll answer as many of your questions about the IMMBN as I can. So, if you already have some questions, please send them to me by replying to this email. You can also get on the call Friday and ask me in person. Again, to register for the call: https://www1.gotomeeting.com/register/934814809 :::::::::::::::::::::::::::: STAY IN TOUCH I would love to stay in touch with you via social networks. You can find me here: Facebook Pages http://www.facebook.com/mobilemarketingprofits http://www.facebook.com/IMMBN Twitter http://twitter.com/KimDushinski Please send me an @ message. LinkedIn http://www.linkedin.com/in/kimdushinski Choose Friend and mention News Brief in your invitation. `````````````````````````````````````````````` MANAGE YOUR SUBSCRIPTION: You may absolutely share this news brief with people you think may benefit from it. When doing so, please forward it in its entirety, including the contact and copyright information. Thanks! If this newsletter was forwarded to you or you are reading it online, you can sign up to get your own copy here: http://mobilemarketingprofits.com/info/newsletter-sign-up/ © 2011 Kim Dushinski, Mobile Marketing Profits. All Rights ReservedWed, 05 Jan 2011 14:22:14 -0500http://archive.aweber.com/mobilemktgbrief/17ZsZ/h/MobileMktgBrief_Special.htm Hi - Ah, the first working day of the new year. For me it always feels like a fresh start and with it being on a Monday it seems super duper fresh. This email is a special announcement edition of the Mobile Marketing News Brief. On Wednesday you'll get the standard edition delivered as usual. I think you'll really like this announcement . . . Kim Dushinski Mobile Marketing Expert SPECIAL VIP ANNOUNCEMENT: ^~^~^~^~^~^~^~^~^~^~^~^~^~^~^ This weekend, people all over the world counted down the seconds to the New Year and a fresh start. We looked back at 2010 and reflected on our regrets and successes. Then, we glanced forward to the new year ahead of us and what we'll make of it. Out with the old and in with the new! On that note, on Saturday, New Year's Day, I semi-quietly launched the brand new International Mobile Marketer Business Network (IMMBN) to my colleagues, email subscribers and customers. (My VIP list.) You can see it here if you are curious: http://www.immbn.com/charter It was 'semi-quietly' because I did not issue press releases, make big announcements to the public or otherwise shout it from the rooftops. I simply let my VIP list know about it. If you're reading this right now that means you're a VIP to me. I want to thank you for being so important to me by giving you the first look at the IMMBN and inviting you to be a charter member. ~~~~~~~~~~~~~~~~~~~~~~ What is the IMMBN anyway? It is a new business network created specifically for mobile marketing entrepreneur and mobile marketing vendors. If you want to know the full scoop, please check out the site for all the details. Be sure to see the FAQ page if you have questions. http://www.immbn.com/charter ~~~~~~~~~~~~~~~~~~~~~~ It is important for me that you know that membership to the IMMBN will only be made available to the public in March 2011 (at full price). But I've reserved a special 2011 Charter Membership spot in the IMMBN with your name chiselled on it and I'm rolling out the red carpet for you and letting you come first in line. By joining the IMMBN within the next 4 days before midnight (Eastern Time) on Friday the 7th of January 2011, not only will you make my day because it's my birthday on Friday (Yay!) but you also lock in the lowest one-time Charter Membership special that will ever be available. What's great is that your Charter Membership LOCKS IN FOR A LIFETIME. So when you renew your membership next year and beyond, it will renew at the special Charter Membership rate for as long as you are an IMMBN Charter Member. Despite having launched on New Year's Day when people are still in holiday mode, we've already had an amazing response with lots of people jumping on board the IMMBN Charter Membership train before it leaves the station on Friday at 12am - never to return. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Here are some of the exciting comments I got from a few new Charter Members on our FaceBook page: Just joined IMMBN! Thank you Kim:) I'm in! Thank You Kim, looking forward to all of the possibilities and opportunities in the IMMBN I'm in. This is going to be big Hey Kim- You have created a lot of excitement around IMMBN.. can't wait to see more! http://www.facebook.com/IMMBN ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Make sure you don't get left behind. If you're just one second late, it will be too late. You'll have to wait until March and pay full price and I'd really hate to have that happen to you if you're reading this e-mail. You can get all the details on great benefits of the IMMBN Charter Membership by clicking this link below: http://www.immbn.com/charter , there are three types of people: those who make things happen, those who watch things happen and those who things are always happening to. If you're in the second or third group then this is probably not for you. However, if you're a person who makes things happen - then there's nothing stopping you from reaching your goals with mobile marketing in 2011! In fact, if you're a person who makes things happen and you want to start or grow with mobile marketing in 2011 then you're ready for mobile marketing at its best with the first of its kind International Mobile Marketing Business Network (IMMBN) and what it has to offer: www.immbn.com.charter Thanks ! Have fun mobile marketing, Kim Dushinski President, Mobile Marketing Profits CEO, International Mobile Marketing Business Network :::::::::::::::::::::::::::: STAY IN TOUCH I would love to stay in touch with you via social networks. You can find me here: Facebook Pages http://www.facebook.com/mobilemarketingprofits http://www.facebook.com/IMMBN Twitter http://twitter.com/KimDushinski Please send me an @ message. LinkedIn http://www.linkedin.com/in/kimdushinski Choose Friend and mention News Brief in your invitation. `````````````````````````````````````````````` MANAGE YOUR SUBSCRIPTION: You may absolutely share this news brief with people you think may benefit from it. When doing so, please forward it in its entirety, including the contact and copyright information. Thanks! If this newsletter was forwarded to you or you are reading it online, you can sign up to get your own copy here: http://mobilemarketingprofits.com/info/newsletter-sign-up/ © 2011 Kim Dushinski, Mobile Marketing Profits. All Rights Reserved Mon, 03 Jan 2011 14:49:13 -0500http://archive.aweber.com/mobilemktgbrief/1qzbx/h/MobileMktgBrief_Ismobi_or.htm Hi - What is your biggest question about starting a mobile marketing business? Or building it once you're launched? I'd love to answer it for you in the Mobile Marketing Gold Mine live call coming up on Wednesday. Just reply to this email with your question and then register for the free webinar (see info below). Kim Dushinski Mobile Marketing Expert P.S. Hope 2010 was a great year for you and I wish you all the best in 2011. ^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^ MOBILE MARKETING GOLD MINE 2011 Free Webinar: Wednesday, December 15, 2010 Noon Pac / 1 PM Mtn / 2 PM Ctr / 3 PM Est In this 45-minute webinar I am going to go over the opportunities in mobile marketing as a business. I'll lay out the steps you need to take to get started in a mobile business and where to go to get affordable help. Register here: http://www.mobilemarketinggoldmine.com ~~~~~~~~~~ MOBILE QandA Real questions I receive in my email...answered here because other folks probably have the same question. Q: There are loads of great .mobi domain names available and I wanted to know if you thought domain.mobi is the way most people are going or are they using m.domain.com which I have also seen? A: Actually, I predict that neither type of mobile URL will be that important for long. While business really MUST build a mobile specific site (more on this in a minute), the domain that they put it on will start to be less and less important because device detection is getting better and better. People will simply use one domain (domain.com) and let the site serve them up the right site - desktop or mobile. That's what device detection is. Google will identify either .mobi or m.domain.com as a mobile domain, so it doesn't really matter in the mobile search world either. The one thing I do see the mobile URL as good for is marketing. Telling your customers you have a mobile site is good marketing. Having a mobile domain name makes it easier to market. Example: The Denver news channel 9 News markets their mobile site by saying something like, "You can get 9News in the palm of your hand at m.9news.com" and they show a mobile phone on the screen. The reason that businesses must build a mobile specific site is that even while using as smartphone, people want a mobile specific site that makes using the site easier via mobile. Consumers want to find what they need quickly and they want it easy to see. A full sized site on even the largest smartphone screen is not easy to navigate. * * * * * * * * * * * * * * * * * * * * * * * * * * * DID YOU HEAR ABOUT THE IMMBN? * * Survey takers still needed * * Early in the first quarter of 2011 I will be opening the doors to a new venture that I am hoping will be very exciting to you. It is the International Mobile Marketing Business Network. The mission of the IMMBN is to help entrepreneurs launch and build successful mobile marketing businesses through comprehensive training and connecting them with ethical mobile marketing vendors. And to help businesses around the world boost their bottom line by educating them about the power of mobile marketing and connecting them with professional mobile marketing businesses to implement their campaigns. At this final stage of development, I want to make sure that I am planning on the types of member benefits that will be appealing to you. If you have about 2 minutes to take a very simple five question survey, I would very much appreciate it. Thanks so much! http://www.surveymonkey.com/s/XNH2JGR Alternate link in case the first survey is full. http://www.surveymonkey.com/s/HTCV9YT If you are a mobile marketing VENDOR, please take this survey instead: http://www.surveymonkey.com/s/XND8JVL :::::::::::::::::::::::::::: STAY IN TOUCH I would love to stay in touch with you via social networks. You can find me here: Facebook Page http://www.facebook.com/mobilemarketingprofits 621 fans (er, likes)...so far. Twitter http://twitter.com/KimDushinski Please send me an @ message. LinkedIn http://www.linkedin.com/in/kimdushinski Choose Friend and mention News Brief in your invitation. `````````````````````````````````````````````` MANAGE YOUR SUBSCRIPTION: You may absolutely share this news brief with people you think may benefit from it. When doing so, please forward it in its entirety, including the contact and copyright information. Thanks! If this newsletter was forwarded to you or you are reading it online, you can sign up to get your own copy here: http://mobilemarketingprofits.com/info/newsletter-sign-up/ © 2010 Kim Dushinski, Mobile Marketing Profits. All Rights Reserved Mon, 13 Dec 2010 12:58:56 -0500http://archive.aweber.com/mobilemktgbrief/1mm_x/h/MobileMktgBrief_Target_vs.htm Hi - Did you catch my big announcement last week about the International Mobile Marketing Business Network? Be sure to take the survey about member benefits. I'd really appreciate it. Also, in this issue check out my answer in the QandA about mobile coupons and then head over to Facebook to share your thoughts on the subject. Kim Dushinski Mobile Marketing Expert P.S. I'd like give a big WELCOME to all the new readers who joined our Mobile Marketing Profits community since the last issue. You're going to love the mobile marketing resources, tips and ideas here. ^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^ MOBILE MARKETING GOLD MINE 2011 Free Webinar: Wednesday, December 15, 2010 Noon Pac / 1 PM Mtn / 2 PM Ctr / 3 PM Est In this 45-minute webinar I am going to go over the opportunities in mobile marketing as a business. I'll lay out the steps you need to take to get started in a mobile business and where to go to get affordable help. Register here: http://www.mobilemarketinggoldmine.com # # # # # # # # MOBILE QandA Real questions I receive in my email...answered here because other folks probably have the same question. Q: I, for one, am not enthused with being bombarded with a bunch of crap pizza coupons on a daily basis. My email inbox is already clutter-filled. I really don't want all that on my phone. Can mobile marketing be more than this? A: I appreciate your insight and agree with you that getting a bunch of unwanted coupons would be horrible. And that is NOT what smart mobile marketing is at all. Plus, text messaging is a 100% permission-based marketing tool. No business should ever send a text message that has not been explicitly requested. I teach mobile marketing consultants that the only way to succeed with mobile marketing is to provide RELEVANT VALUE to consumers. Text messaging campaigns done properly are welcomed by the consumers who have opted in to them. COME OVER TO FACEBOOK TO DISCUSS: What text message campaigns are you opted into that you find relevant and valuable? http://www.facebook.com/mobilemarketingprofits **************************** IMMBN ANNOUNCEMENT Thanks for all the emails, tweets and Facebook posts of encouragement and support about the IMMBN. In case you missed it, here was last week's big announcement... Early in the first quarter of 2011 I will be opening the doors to a new venture that I am hoping will be very exciting to you. It is the International Mobile Marketing Business Network. The mission of the IMMBN is to help entrepreneurs launch and build successful mobile marketing businesses through comprehensive training and connecting them with ethical mobile marketing vendors. And to help businesses around the world boost their bottom line by educating them about the power of mobile marketing and connecting them with certified mobile marketing businesses to implement their campaigns. At this final stage of development, I want to make sure that I am planning on the types of member benefits that will be appealing to you. If you have about 2 minutes to take a very simple five question survey, I would very much appreciate it. Thanks so much! http://www.surveymonkey.com/s/XNH2JGR Alternate link in case the first survey is full. http://www.surveymonkey.com/s/HTCV9YT So far people from 9 different countries have taken this survey. I'd love to get your input too, no matter where you are from. If you are a mobile marketing VENDOR, please take this survey instead: http://www.surveymonkey.com/s/XND8JVL ~~~~~~~~~~~~~~~~~~~~~~~~ ARTICLES AND BLOG POSTS ~~ Target vs. US Post Office In a new column format where I compare two companies' mobile marketing campaigns I pit the US Post Office against Target. I think you'll find how each entity used QR Codes quite fascinating. Who do you think won this "vs" competition? http://is.gd/ioKpS :::::::::::::::::::::::::::: STAY IN TOUCH I would love to stay in touch with you via social networks. You can find me here: Facebook Page http://www.facebook.com/mobilemarketingprofits 611 fans (er, likes)...so far. Twitter http://twitter.com/KimDushinski Please send me an @ message. LinkedIn http://www.linkedin.com/in/kimdushinski Choose Friend and mention News Brief in your invitation. `````````````````````````````````````````````` MANAGE YOUR SUBSCRIPTION: You may absolutely share this news brief with people you think may benefit from it. When doing so, please forward it in its entirety, including the contact and copyright information. Thanks! If this newsletter was forwarded to you or you are reading it online, you can sign up to get your own copy here: http://mobilemarketingprofits.com/info/newsletter-sign-up/ © 2010 Kim Dushinski, Mobile Marketing Profits. All Rights Reserved Wed, 08 Dec 2010 12:30:47 -0500