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This week's announcement that Google is buying AdMob
for $750 million is like being at a pretty fun pool party when
suddenly the most popular kid in school does a cannon
ball off the diving board. For some reason that can't really
be explained the party just went from pretty fun to fantastic
and one that everyone will be talking about for years.
You will want to remember where you were when the
splash hit you. The stories will get good from here on out.
Businesses that were holding off on doing mobile will now
believe you that it is time to dive in. Mobile just became the
place to be - all because the coolest kid on the block just
came to the party in a whole new way.
Kim Dushinski
Mobile Marketing Expert
P.S.
I'd like give a big WELCOME to all the new readers who
joined our Mobile Marketing Profits community since last
week. I'm honored to be in your in box.
*****************
HAPPENINGS
International Social Media Association
Certification Program
November 19, 2009
Session 8 - Mobile Marketing
I'm honored to be
teaching this session
hosted by Mari Smith, the President of ISMA.
http://www.ismaconnects.org/?page=Certification
~~~~~~~~~~~~~~~~
KIM RECOMMENDS
Mobile Marketing Success System:
YOUR CUSTOMERS WANT to get on their phones.
The four different types of text messaging campaigns
and which one to avoid at all costs
Learn the ANATOMY of a text message
(Hint: what a short code is and how a keyword works)
Find out how to get your own short code
Discover why you might not want to get your own short
code and what the alternative is
Five opt-in methods and how each of them work to
build your SMS list
Real-life examples of SMS campaigns that are analyzed to
show you why they work and why they don't
10 text message campaign strategies
Know the rules and regulations around mobile spam so
you don't do it even unwittingly
Campaign ideas and Case Studies of text messaging
Campaigns
Ideas you can use today to start building your list quickly
and smartly
A series of interviews with Text Message Vendors so you
can find the right text message company to use
Find out more:
http://mobilemarketingprofits.com/products/text-messaging-module/
^^^^^^^^^^^^^^^
MOBILE NEWS
^^^
Google Buys AdMob
This Mobile Marketer article does a thorough analysis of
the buy and what it means. Includes quite a few thoughts
from industry folks. A must read article.
http://www.mobilemarketer.com/cms/news/ad-networks/4610.html
^^^
Mobile Statistics
I am often asked about where to find statistics about
mobile and mobile marketing. Chetan Sharma just
released his US Wireless Data Market Update - Q3 2009.
Don't let the matter-of-fact title scare you off.
There is great stuff in here such as this tidbit:
text messaging volumes in the US market now average
almost 568 messages per subscriber per month.
http://chetansharma.com/usmarketupdateq309.htm
=======
ARTICLE
Goal Setting Helps You Build Better Mobile Campaigns
Before you launch any marketing campaign it is wise to set
goals so you can assess your success. With text message
campaigns it is particularly important so that you take
advantage of the full power of the tool.
When you create a text message campaign you want to
build a database of customers with whom you can have
mobile contact regularly. So stating this as a goal forces
you to consider how to market your campaign in such a
way that people will be compelled to want to sign up and
receive messages over time.
Let's also say that you have a goal of selling a certain
amount of something - tickets to a concert as an example.
By stating that as a goal it makes you create a method for
that to happen. You will have to include a link to a mobile-
friendly website or include a phone number for call in
ordering.
Another goal you might have is to be able to promote not
only tickets sales now but also future concert dates and
even news about the band. Here's where goal setting
takes care of this. Knowing that you want to be able to
make contact about a variety of subjects will make sure
you say that up front so that your customers won't be
surprised about messages that are off topic from the
original promotion.
The bottom line is that setting clear goals is important in all
marketing; it is critical in mobile marketing.
© 2009 Kim Dushinski,
Mobile Marketing Profits.
All Rights Reserved
Want to use this article on your website or in your own
ezine? No problem. But here's what you must include:
Kim Dushinski, author of The Mobile Marketing Handbook,
is the founder of Mobile Marketing Profits, a mobile
marketing education and consulting firm. Find out more
about how you can take advantage of the opportunities in
mobile at http://www.MobileMarketingProfits.com.
::::::::::::::::::::::::::::
STAY IN TOUCH
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http://twitter.com/KimDushinski
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+++++++++++++++++++
ON A PERSONAL NOTE:
I created a very fun Twitter list for myself and thought you
might like to give it a try too. I kept thinking nostalgically
about the "good old days" on Twitter. So I went into my list
of people I follow and clicked the Next button until I got
back to the first person I ever followed on Twitter. (It was
@ZenaWeist in case you're curious). Then I made a list of
the first 100 people I followed.
It was so much fun to see who I have been following since
my early days of Twitter (two years ago). And it is fun to
click into that list stream and read Twitter as it used to be
for me with that original 100 folks. Just a fun experiment.
What lists are you doing?
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