Hi   -

This week's announcement that Google is buying AdMob 
for $750 million is like being at a pretty fun pool party when
suddenly the most popular kid in school does a cannon 
ball off the diving board. For some reason that can't really 
be explained the party just went from pretty fun to fantastic 
and one that everyone will be talking about for years.

You will want to remember where you were when the 
splash hit you. The stories will get good from here on out.

Businesses that were holding off on doing mobile will now 
believe you that it is time to dive in. Mobile just became the 
place to be - all because the coolest kid on the block just 
came to the party in a whole new way.


Kim Dushinski
Mobile Marketing Expert

P.S. 
I'd like give a big WELCOME to all the new readers who 
joined our Mobile Marketing Profits community since last 
week. I'm honored to be in your in box.

*****************
HAPPENINGS 

International Social Media Association 
Certification Program
November 19, 2009
Session 8 - Mobile Marketing 

I'm honored to be teaching this session 
hosted by Mari Smith, the President of ISMA.

http://www.ismaconnects.org/?page=Certification

~~~~~~~~~~~~~~~~
KIM RECOMMENDS

Are you excited by all the possibilities in text messaging? 
Want to be sure you are doing it right?

Mobile Marketing Success System:
Text Messaging Module
 
Find out how to create text messaging campaigns that 
YOUR CUSTOMERS WANT to get on their phones.

The four different types of text messaging campaigns 
and which one to avoid at all costs

Learn the ANATOMY of a text message
(Hint: what a short code is and how a keyword works)

Find out how to get your own short code

Discover why you might not want to get your own short 
code and what the alternative is

Five opt-in methods and how each of them work to 
build your SMS list

Real-life examples of SMS campaigns that are analyzed to 
show you why they work and why they don't

10 text message campaign strategies 

Know the rules and regulations around mobile spam so 
you don't do it even unwittingly

Campaign ideas and Case Studies of text messaging 
Campaigns

Ideas you can use today to start building your list quickly 
and smartly

A series of interviews with Text Message Vendors so you 
can find the right text message company to use

Find out more:
http://mobilemarketingprofits.com/products/text-messaging-module/


^^^^^^^^^^^^^^^
MOBILE NEWS

^^^
Google Buys AdMob

This Mobile Marketer article does a thorough analysis of 
the buy and what it means. Includes quite a few thoughts 
from industry folks. A must read article.

http://www.mobilemarketer.com/cms/news/ad-networks/4610.html

^^^
Mobile Statistics

I am often asked about where to find statistics about 
mobile and mobile marketing. Chetan Sharma just 
released his US Wireless Data Market Update - Q3 2009. 
Don't let the matter-of-fact title scare you off. 

There is great stuff in here such as this tidbit: 
text messaging volumes in the US market now average 
almost 568 messages per subscriber per month.

http://chetansharma.com/usmarketupdateq309.htm


=======
ARTICLE

Goal Setting Helps You Build Better Mobile Campaigns

Before you launch any marketing campaign it is wise to set 
goals so you can assess your success. With text message 
campaigns it is particularly important so that you take 
advantage of the full power of the tool.

When you create a text message campaign you want to 
build a database of customers with whom you can have 
mobile contact regularly. So stating this as a goal forces 
you to consider how to market your campaign in such a 
way that people will be compelled to want to sign up and 
receive messages over time.

Let's also say that you have a goal of selling a certain 
amount of something - tickets to a concert as an example. 
By stating that as a goal it makes you create a method for 
that to happen. You will have to include a link to a mobile-
friendly website or include a phone number for call in 
ordering.

Another goal you might have is to be able to promote not 
only tickets sales now but also future concert dates and 
even news about the band. Here's where goal setting 
takes care of this. Knowing that you want to be able to 
make contact about a variety of subjects will make sure 
you say that up front so that your customers won't be 
surprised about messages that are off topic from the 
original promotion.

The bottom line is that setting clear goals is important in all 
marketing; it is critical in mobile marketing.


© 2009 Kim Dushinski, Mobile Marketing Profits. 
All Rights Reserved


Want to use this article on your website or in your own 
ezine? No problem. But here's what you must include:

Kim Dushinski, author of The Mobile Marketing Handbook, 
is the founder of Mobile Marketing Profits, a mobile 
marketing education and consulting firm. Find out more 
about how you can take advantage of the opportunities in 
mobile at http://www.MobileMarketingProfits.com.


::::::::::::::::::::::::::::
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+++++++++++++++++++
ON A PERSONAL NOTE:

I created a very fun Twitter list for myself and thought you 
might like to give it a try too. I kept thinking nostalgically 
about the "good old days" on Twitter. So I went into my list 
of people I follow and clicked the Next button until I got 
back to the first person I ever followed on Twitter. (It was 
@ZenaWeist in case you're curious). Then I made a list of 
the first 100 people I followed. 

It was so much fun to see who I have been following since 
my early days of Twitter (two years ago). And it is fun to 
click into that list stream and read Twitter as it used to be 
for me with that original 100 folks. Just a fun experiment.

What lists are you doing?


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