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Greetings 

Here's this week's "Tip of the Week." If you're a new subscriber, 
welcome! Share this email with your nurse friends. You won't be 
sorry and they'll thank you. 

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Nurse Entrepreneur Network Tip - 9/16/2009
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This week's tip:

'Is Email Marketing Right For You?'

I hear from more and more nurses that they are using email 
marketing as one of their primary methods of marketing their 
nurse entrepreneur business. While there is nothing wrong with 
email marketing there are a few guidelines that you need to follow. 

Build your e-list (list of people to email) of interested 
subscribers. Ask current customers and contacts you meet if 
you can add them to your email list. Be sure to get their 
permission before adding them to your nurse entrepreneur business 
email list. If you start to contact people without their 
permission they will likely see your emails as spam. They will 
quickly have all of your emails filtered and sent directly to 
their computer waste basket. If this should occur they won't 
see anything you send them from that point on. 

As you are building your list and your relationships with the 
people on your list be sure to provide them valuable information. 
If you send only sales and marketing type information about your 
nurse entrepreneur business this will also quickly get your 
emails filtered and sent to their computer trash basket. Develop 
something valuable to send them as a reward for agreeing to be 
on your e-list and then continue to send them valuable 
information. You may occasionally send messages of a sales 
nature or include some brief sales information about your 
nurse entrepreneur business in your email. However, your sales 
messages should be in very small proportion to the valuable 
information that you provide.

You also need to have an easy way for people to unsubscribe from 
your list. People get annoyed when they cannot easily get off a 
mailing list. Do not risk irritating your customers and potential 
customers. Make it very easy for them to unsubscribe from your 
list if they do not want to receive information from you. 

By following these rules you will be able to build a list of 
interested customers and potential customers who look forward 
to receiving information from you.
 
That's it for this week! Spread the word by forwarding these 
tips to your friends and to other nursepreneurs. They'll be glad 
you did!

LeaRae

LeaRae Keyes, Executive Director
Nurse Entrepreneur Network
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