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[Nurse Entrepreneur Network] Tip of the Week Sent Wednesday, November 11, 2009
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Greetings 

Here's this week's "Tip of the Week." If you're a new subscriber, 
welcome! Share this email with your nurse friends. They'll thank 
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Nurse Entrepreneur Network Tip - 11/11/2009
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This week's tip:

'Samples Bring Sales"

Many of you remember the ice cream parlors that offered a taste 
sample of any flavor of ice cream before you decided which to buy. 
This was an excellent way to ensure you made a buying decision on 
the spot. It also helped encourage you to return soon and try a 
different flavor. 

Giving prospective customers and current customers "tastes" or 
samples is a brilliant way to help them understand what relief or 
enjoyment they would experience if they purchased your product or 
services or purchased a product or service from you they had not 
yet tried. 

Offering samples is one of the easiest methods to encourage 
prospects and customers to buy from you. It's a proven method for 
success. It's frequently used as the initial step for getting 
prospects into your marketing funnel. Your marketing funnel is the 
journey your prospects take to know you and your product or service 
better. As your prospects make purchases they make their way 
through your marketing funnel. 

What you offer as your taste or sample must be something that will 
provide value for your prospect. This sample is typically provided 
at no charge in exchange for your prospect's contact information. 

What sample can you offer to your prospects? How will you provide 
them a taste of the solution to their problem? This one concept can 
make a huge difference in the success of your business so be sure 
you include a way for your prospect to sample your product or 
service as you plan your business and marketing strategy.

For more information on this topic be sure to read my new article 
"Give Your Customers a Taste" on the Nurse Entrepreneur Network 
website.

 
That's it for this week! Spread the word by forwarding these 
tips to your friends and to other nursepreneurs. They'll be glad 
you did!

LeaRae

LeaRae Keyes, Executive Director
Nurse Entrepreneur Network
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