[Nurse Entrepreneur Network] Tip of the Week
Sent Wednesday, November 11, 2009
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Greetings
Here's this week's "Tip of the Week." If you're a new subscriber,
welcome! Share this email with your nurse friends. They'll thank
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Nurse Entrepreneur Network Tip - 11/11/2009
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This week's tip:
'Samples Bring Sales"
Many of you remember the ice cream parlors that offered a taste
sample of any flavor of ice cream before you decided which to buy.
This was an excellent way to ensure you made a buying decision on
the spot. It also helped encourage you to return soon and try a
different flavor.
Giving prospective customers and current customers "tastes" or
samples is a brilliant way to help them understand what relief or
enjoyment they would experience if they purchased your product or
services or purchased a product or service from you they had not
yet tried.
Offering samples is one of the easiest methods to encourage
prospects and customers to buy from you. It's a proven method for
success. It's frequently used as the initial step for getting
prospects into your marketing funnel. Your marketing funnel is the
journey your prospects take to know you and your product or service
better. As your prospects make purchases they make their way
through your marketing funnel.
What you offer as your taste or sample must be something that will
provide value for your prospect. This sample is typically provided
at no charge in exchange for your prospect's contact information.
What sample can you offer to your prospects? How will you provide
them a taste of the solution to their problem? This one concept can
make a huge difference in the success of your business so be sure
you include a way for your prospect to sample your product or
service as you plan your business and marketing strategy.
For more information on this topic be sure to read my new article
"Give Your Customers a Taste" on the Nurse Entrepreneur Network
website.
That's it for this week! Spread the word by forwarding these
tips to your friends and to other nursepreneurs. They'll be glad
you did!
LeaRae
LeaRae Keyes, Executive Director
Nurse Entrepreneur Network
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