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Greetings 

Here's this week's "Tip of the Week." If you're a new subscriber, 
welcome! Share this email with your nurse friends. They'll thank 
you. 

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Nurse Entrepreneur Network Tip - 9/23/2009
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This week's tip:

'Do you have difficulty getting to the decision maker?'

Getting to the decision maker is a challenges faced by many members 
of the Nurse Entrepreneur Network. This is often more difficult 
than most nurse entrepreneur business owners imagined. Many 
decision makers will have a gatekeeper and getting past this 
gatekeeper is one of your first challenges in your sales process. 
There are a number of ways to overcome this challenge. 

Being direct and straight forward is one approach to dealing with 
the gatekeeper. Gatekeepers are often direct in their dealing with 
others so this approach can be effective in communicating with 
them. When you call consider saying "Please tell Mr. Smith that 
Jane Doe from Doe Medical Legal in on the phone." This approach 
may result in the gatekeeper asking fewer screening questions. 

Another approach would be to go around the gatekeeper. Attend 
networking and social events that the decision maker is likely to 
attend. Do not overlook industry conferences and training sessions 
when looking to connect directly with the decision maker instead 
of having to go through the gatekeeper. This will also help you 
pass beyond the gatekeeper in the future because when you call and 
the gatekeeper asks for more information you can say "I met Mr. 
Smith at the legal obstetrics conference and I am following up 
with him concerning a discussion we had." 

These are a few ideas that will help you get to the decision 
maker. There are other ways to get past the gate keeper and in 
touch with the decision maker. For more information read the 
article on the Nurse Entrepreneur Network titled "Getting Past 
the Gatekeeper." Here's the link: 
http://www.nurse-entrepreneur-network.com/members/521.cfm
 
That's it for this week! Spread the word by forwarding these 
tips to your friends and to other nursepreneurs. They'll be glad 
you did!

LeaRae

LeaRae Keyes, Executive Director
Nurse Entrepreneur Network
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Find recent articles here:
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Getting Past the Gatekeeper
http://www.nurse-entrepreneur-network.com/members/521.cfm

6 Ideas to Jump Start Your Nurse Entrepreneur Business
http://www.nurse-entrepreneur-network.com/members/520.cfm

Using Social Media to Increase Traffic to Your Web Page
http://www.nurse-entrepreneur-network.com/members/514.cfm

Nurse Entrepreneurs need to be using Social Media
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Distinction, Pride, and Honor: American Nursing Pins in History and 
in Context
http://www.nurse-entrepreneur-network.com/public/511.cfm

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