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Greetings 

Here's this week's "Tip of the Week." If you're a new subscriber, 
welcome! Share this email with your nurse friends. They'll thank 
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Nurse Entrepreneur Network Tip - 3/31/2010
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This week's tip:

'Does 'Networking' really work?

Does Networking really work? Well, it depends. There are a number 
of variables to consider. Here are couple of the variables.

1. Is it a general networking group or is it where your target 
market gathers? 

In my opinion the best use of networking groups is to be able to 
connect with the decision makers in your target market. You can 
connect with them directly or through a contact you make at a 
networking group who is willing to introduce you to the decision 
maker. 

Where do you think you are most likely to find these types of 
contacts? In a general network or in a network where your target 
market gathers? 

I recently spoke with a nurse entrepreneur about the effectiveness 
of networking groups. Her target market is nurse executives. We 
agreed that she could better spend her time by joining and 
participating in a nurse executive association rather than a 
chamber of commerce or woman networking group. 

You only have so much time for marketing so use your time wisely. 

2. Do you follow up after a networking event or just wait for 
things to happen? 

Taking the time to do the follow up after a networking event is 
critical. Be careful not to attend too many networking events so 
you will have time to do the follow up. If you don't do the 
necessary follow up the event has little or no value for your 
business. 

Before you even attend the event block out time on your schedule 
for the follow up activity to make sure that you have the time to 
follow up and to ensure that you get the full value from the time 
you invest in the networking event. 

For more information on effectively networking read the networking 
articles on www.nurse-entrepreneur-network.com. You can use the 
search function to find all the articles that are related to the 
"networking" topic. 

That's it for this week! Spread the word by forwarding these 
tips to your friends and to other nursepreneurs. They'll be glad 
you did!

LeaRae

LeaRae Keyes, Executive Director
Nurse Entrepreneur Network
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