Creating A Free Marketing Campaign
Sent Tuesday, December 30, 2008
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Creating A Free Marketing Campaign
There are two distinct opinions when it comes to starting a
campaign and they are: What should come first, choosing your
product or choosing your keywords.
I agree with people who go and choose a product first, because to
me it is not only more logical, but much more practical to have a
product first and then search for some keywords that will fit that
product.
So number one thing you will need to do when you start a free
campaign is:
1) Choose your product
The positive thing about creating FREE campaigns is that you can
make mistakes, because they are free, and you should always
remember that what will pay for you on free campaigns is volume.
The more you EXPENDE your campaign the better the exposure.
There are two very good places where you should start to choose
your product, and they are Clickbank and Commission Junction. With
these two, you will have more than enough for quite some times.
Choosing your product is very important and indispensable, since
without a product you won't get any sales. So, choose wisely and
always search the product and your completion as well, and taste
the temperature.
2) Keyword research
They are more than one way to do keyword research, but one of the
free and easiest ways is to go to Google external keyword tool:
https://adwords.google.com/select/KeywordToolExternal
There you can search and find an infinity of keywords even before
you purchase a domain. You will be able to see instantly what kind
of search your keywords are getting at the moment of your search.
3) Write articles based on your keywords.
The base of free campaign marketing is article submission. The
good news is that you don't have to write a different article for
each article directories. You can write ONE article per KEYWORD
PHRASE and submit that same article to as many directories as you
want. Very few of them such as Associated Content, for example are
asking for some level of exclusivity, but most of the time you
don't have to worry about duplicating your article as this is the
very purpose of your spreading of your presence on line.
4) Extend your articles to web 2.0 such as Squidoo, hubpages and
the like and always write a blog post that will link to that
article as well as your product directly. Eventually you should
also have a website that links to your blog, your Squidoo lens,
your articles and your product. Using such a method you will be
building a net around your product, and eventually dominate the
searches related to your keywords.