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Executive Insight Tip of the Week, August 27, 2009
Sent Thursday, August 27, 2009
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Executive Insight
Tip of the Week
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Hi !
Welcome to this week's issue of Executive Insight.
Be the Expert
I've had a number of conversations recently about what it means to "be an expert." As I've reflected on these discussions, it's clear that there are actually two components to being an expert.
The first is your actual expertise. So whether you're a CPA specializing in the non-profit market or a corporate attorney who focuses on international mergers, you need to have some specific technical competence in order to be "eligible" to be considered as an expert.
When you have that expertise, however, you also need to let people know about it. So marketing is the second component, and this is the area where many people fall short.
I've observed that many experts take their expertise for granted. They don't do a lot to publicize it, and as a result, they become their very own best kept secret. They don't let others know about it either because they don't know how to or they don't think it's a big deal.
Do you do this?
There are many ways you can break through your self-created secrecy and let people know what you know. Here are just a few ideas to get your juices flowing:
Don't be your own best kept secret - too many people need what you have to offer, and are eager to know more.
Maybe this is a project you can work on during these "dog days" of summer.
Have a great week!
 Copyright 2009 Lisa M. Aldisert
Lisa Aldisert is the president of Pharos Alliance, Inc., a management consulting firm that works with organizations in the areas of strategy, business development, and organizational/leadership development. Give us a call at 212-332-3241 to see how we can help you create strategies that make sense for your organization, and result in increased revenue and profitability. |
 Issue #22, August 27, 2009
ISSN 1947-2889
Our goal is to provide you with timely tips so that you can more effectively run your business. We know you have a ton of mail in your inbox, so we're committed to brevity and practicality.
Leadership and the
Bottom Line
Take a position! Strong leaders are clear about what they believe in and what they represent. People may not agree with you, but they'll respect that you take a stand.
Personal Power
Do you pay attention to your internal "tilt" level? There's usually something specific that puts us over the edge, and knowing what it is can keep you stable when you're feeling stressed.
Trend Watch
Are the super rich getting poorer? Read what some economists and analysts believe from a recent article in The New York Times.
Editor
Julia E. Rosenbaum
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