Executive Insight
Tip of the Week
Issue #22, August 27, 2009
ISSN 1947-2889
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Hi !

Welcome to this week's issue of Executive Insight.

**Be the Expert**

I've had a number of conversations recently about what it means to
"be an expert." As I've reflected on these discussions, it's clear
that there are actually two components to being an expert. 

The first is your actual expertise. So whether you're a CPA
specializing in the non-profit market or a corporate attorney who
focuses on international mergers, you need to have some specific
technical competence in order to be "eligible" to be considered as
an expert.

When you have that expertise, however, you also need to let people
know about it. So marketing is the second component, and this is
the area where many people fall short.

I've observed that many experts take their expertise for granted.
They don't do a lot to publicize it, and as a result, they become
their very own best kept secret. They don't let others know about
it either because they don't know how to or they don't think it's a
big deal.

Do you do this? 

There are many ways you can break through your self-created secrecy
and let people know what you know. Here are just a few ideas to get
your juices flowing:

- Write an article
- Co-author a white paper
- Speak to an association group
- Get interviewed
- Video a short segment and post it on YouTube

Don't be your own best kept secret - too many people need what you
have to offer, and are eager to know more.

Maybe this is a project you can work on during these "dog days" of
summer.

Have a great week!

Lisa

© 2009 Lisa M. Aldisert

Lisa Aldisert is the president of Pharos Alliance, Inc., a
management consulting firm that works with organizations in the
areas of strategy, business development, and
organizational/leadership development. Give us a call at
212-332-3241 to see how we can help you create strategies that make
sense for your organization, and result in increased revenue and
profitability.  

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**Leadership and the Bottom Line**

Take a position! Strong leaders are clear about what they believe
in and what they represent. People may not agree with you, but
they'll respect that you take a stand.

**Personal Power**

Do you pay attention to your internal "tilt" level? There's usually
something specific that puts us over the edge, and knowing what it
is can keep you stable when you're feeling stressed.

**Trend Watch**

Are the super rich getting poorer? Read what some economists and
analysts believe from a recent article in The New York Times.
Read the article here: http://bit.ly/sxQlv

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Our goal is to provide you with timely tips so that you can more
effectively run your business. We know you have a ton of mail in
your inbox, so we're committed to brevity and practicality. 

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Read Lisa's blog: http://www.lisaaldisert.com

Visit Lisa's LinkedIn page: http://www.linkedin.com/in/lisaaldisert

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