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Executive Insight
Tip of the Week
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Hi !
Welcome to this week's issue of Executive Insight.
Stay in Touch Over the Summer As we approach Memorial Day weekend - the "unofficial" start of summer - I've heard too many people who are becoming complacent about business development. Although it may seem like a great time to improve your golf or tennis game, it's a better opportunity to zero in on your target list of clients and prospects. If you disappear for the summer (or any other time, for that matter), they won't have you top of mind when they're in a buying mode. If you have a good marketing plan, of course, you're all set and know what you're going to do in the coming months. If you don't have a good marketing plan, however, it's not too late to take action. One approach is to demonstrate value by providing your clients with content that means something to them. Here are some ideas to get your creative juices flowing:
Any of these ideas would be welcome by your client base, and will enhance your relationship with them. I'd love to share your ideas with our readers, so please send me some of the ways you stay connected to your clients. Have a great week, and Happy Memorial Day!  Copyright 2009 Lisa M. Aldisert
Lisa Aldisert is the president of Pharos Alliance, Inc., a management consulting firm that works with organizations in the areas of strategy, business development, and organizational/leadership development. Give us a call at 212-332-3241 to see how we can help you create strategies that make sense for your organization, and result in increased revenue and profitability. |
 Issue #8, May 21, 2009
ISSN 1947-2889
Our goal is to provide you with timely tips so that you can more effectively run your business. We know you have a ton of mail in your inbox, so we're committed to brevity and practicality.
Leadership and the
Bottom Line
Creating a "boss persona" by trying to be someone you're not, is a tactic that usually backfires. You lead most effectively by being who you are, not who you think you should be.
Personal Power
Do something over the upcoming long weekend that you wouldn't normally do as a way to give you some fresh insights.
Trend Watch
Would you like to experience cutting edge creative inspiration? Check out "The 100 Most Creative People in Business" in the June issue of Fast Company.
Editor
Julia E. Rosenbaum
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