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Executive Insight
Tip of the Week
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Hi !
Welcome to this week's issue of Executive Insight.
More Than Meets the Eye
I needed to go to an optician when I was in Phoenix a few weeks ago. I had the pleasure of experiencing Central Eyeworks, owned and operated by Jim Gerlach, "President & Janitor" (as noted on his card). (I didn't randomly discover this optical shop. My aunt and her family are customers, enough so that they seem to have a running tab with Jim.) The shop was bright and cheerful. In hindsight, one of the things that made it so cheerful was that there was a lot of laughter. Jim and his colleague, Tommy, were fun, easy to work with and knowledgeable. Jim sets a welcoming tone from the moment you enter the store. The environment, the ease of doing business, and the interest in you as a customer were impressive. They could have just as easily adjusted my glasses without any real conversation, and that would have been fine. Instead, they wanted to know how long I was going in be in town, what were my plans, what was going on in New York....much more interactive dialogue than the usual retail encounter. "Experience" is the operative word. When you do business with the public - whether it's business-to-business or business-to-consumer - how do your customers or clients experience it?
If you haven't thought about this, consider these questions and begin to craft an experience that is authentic for your product or service. Have a great week!
 Copyright 2010 Lisa M. Aldisert
Lisa Aldisert is the president of Pharos Alliance, Inc., a management consulting firm that works with organizations in the areas of strategy, business development, and organizational/leadership development. Give us a call at 212-332-3242 to see how we can help you create strategies that make sense for your organization, and result in increased revenue and profitability. |
 Issue #45,
February 4, 2010 ISSN 1947-2889
Our goal is to provide you with timely tips so that you can more effectively run your business. We know you have a ton of mail in your inbox, so we're committed to brevity and practicality.
Leadership and the
Bottom Line
As the leader, you don't always need to be the one with the answers. Practice asking more questions. Personal Power
A break in your routine helps you "reboot" and focus more clearly on the task at hand. Trend Watch
Do you think that nominating 10 movies for "Best Picture" will make a difference in drawing a bigger television audience to the Academy Awards?
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