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Dear 

What has this headline got to do with creating info products and
selling online?

I saw this headline in one of my favourite news sites today and all
I could say was "Wow!". It makes you have to click. After all, are
you one of those who "already are"? The headline plants that seed. 
And even if you scan around the rest of the front page and browse 
other headlines, the recycled pee headline will keep nagging you.

This is a fantastic headline, because it pulls your worry strings.
You just have to know. It's like the "Are You Making These Mistakes 
In ..." headline, where you just have to know if you're making those 
mistakes.

Think how you could use this headline idea in your own sales copy.
That's your thought provoker for today.

See you Friday,

Kevin Riley

PS: In case you can't read the full headline in the subject line of
this e-mail, here it is again: "Soon We'll Be Drinking Recycled Pee 
-- Some Of Us Already Are"