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November, 2011
- Happy Thanksgiving - and a question Sent Wednesday, November 23, 2011 Nurture Marketing Tips and Tricks Happy Thanksgiving Tomorrow is Thanksgiving and I wanted to take this opportunity to say thank you to all of you. We recently started emailing subscribers to ask for feedback about the content of the newsletter - so we can write about what you want to know - and the response has been great. You have been so helpful. It is such a pleasure to have wonderful people like you involved with our […]
- Fun With Pricing Sent Wednesday, November 9, 2011 Nurture Marketing Tips and Tricks Fun With Pricing Here's a nurture marketing idea you can copy and try in your own business... With just 10 days to go before our first Nurture Marketing Workshop, we still have seats to fill. We can have 1000 people on the call - I'd like to fill it up. So we're trying something fun with the pricing. I've slashed the pricing to $17 for today only. Tomorrow it goes up $20, to $37. The day […]
- Get 2-3 New Clients Fast Sent Wednesday, November 2, 2011 Nurture Marketing Tips and Tricks Get 2-3 New Clients Fast We normally talk about nurture marketing with the understanding that it's an ongoing process that you put in place and just keep running. But what about when you need a couple new clients, and you need them right away? Maybe a long-term client just hired someone new and they want to bring in their own people. So with very little notice, you have to replace that revenue. […]
October, 2011
- Simpler Nurture Certification Sent Wednesday, October 26, 2011 Nurture Marketing Tips and Tricks Simpler Nurture Certification Here's Part 2 of the changes we've been working on... New Nurture Marketing Certification After 5 months of running the nurture marketing certification program, and getting some great feedback from the participants, we have completely overhauled the program. The new program takes advantage of the workshops we unveiled last week - instead of doing a week of training […]
- Big Changes at ProResource Sent Wednesday, October 19, 2011 Nurture Marketing Tips and Tricks Big Changes at ProResource We have been hard at work behind the scenes, completely revamping our products and services so we can do a better job of helping you with nurture marketing. We have the first set of changes ready to unveil... New Nurture Marketing Workshop We are launching a new concept today - a Nurture Marketing Workshop. This is a 2-hour online workshop where we teach the basic […]
- How To Launch with Nurture Marketing Sent Wednesday, October 12, 2011 Nurture Marketing Tips and Tricks How to Launch a Product, Service or Company Using Nurture Marketing Maybe it's that I have signed up to do the next DC Founders Institute (which I am very excited about) or maybe it's that I'm involved with a new coworking space, GeekEasy. Regardless, I am running into a lot of people who are doing startups and launches right now. You might think that nurture marketing doesn't have a place there - […]
- Nurture the Old-fashioned Way Sent Wednesday, October 5, 2011 Nurture Marketing Tips and Tricks How to Nurture the Old-fashioned Way We've been talking about nurturing using social media for the last couple weeks, which is great because it's new and hot. But social media is only part of a complete nurture marketing program. When we started doing nurture marketing, more than 15 years ago, we used regular mail. It worked then and it still works. In fact, it works even better now than it […]
September, 2011
- Facebook Changes Sent Wednesday, September 28, 2011 Nurture Marketing Tips and Tricks Facebook Changes The big changes that have been announced recently for Facebook have some interesting implications for your nurture marketing programs... User Engagement Matters It's more important than ever before to get your fans to engage with your content. Ask questions, tell people to like the post if they agree, run polls, ask for comments. Get them involved and posting on your page. Replace […]
- YouTube Nurturing Sent Wednesday, September 21, 2011 Nurture Marketing Tips and Tricks YouTube Nurturing We've been talking about how to nurture using different types of social media - today we're going to look at how you can nurture using YouTube. It's actually very simple - you use the same strategies that you would for email. You can even use the same topics that you would cover in nurture emails... For prospects, leads or referrers, you can answer any of these questions: What […]
- Who to Nurture on Google+ Sent Wednesday, September 14, 2011 Nurture Marketing Tips and Tricks Who to Nurture on Google+ Several clients over the past week have asked me the same question... Is it worth their time to be active on Google+? Are their prospects and customers using it yet? The answer depends on who you are nurturing. If one of your goals is to nurture the media - editors, reporters, bloggers, TV and radio producers, columnists, journalists - the answer is a resounding Yes! […]