Publicity tips/TV Interview Emergencies July 19, 2011
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Tips, tricks, and tools for free publicity delivered weekly!
Tips Of The Week -- July 19, 2011 Issue #564
In This Issue:
1. TV Interview Emergencies
2. Why So Many Tweets?
3. Piggyback onto Twitter
4. NYT Writers on Quora
5. Help People Share Your Content
6. Hound Joke of the Week
7. And at My Blog & Mobile Site...
1. TV Interview Emergencies
It's 7 a. m., and you're scheduled to be at the local TV station for a talk show interview in three hours.
You pull your favorite silk suit from the closet, remove it from the dry cleaning bag and put on the slacks.
Horrors! They've shrunk.
If you were prepared, and you'd tried on the outfit yesterday, you wouldn't be in this predicament.
But don't feel bad. I had my own emergency last week shortly before I was to appear on a live webcast in San Diego, hosted by Don Crowther, the creator of the Social Profit Formula 2.0 social media course I took and highly recommend.
Just before I was to leave for the recording studio, I noticed my tube of liquid lipstick cracked, or the top came loose. And I had to deal with a gooey mess that stained my fingers bright pink and caused unnecessary delays and frayed nerves.
That made me think about other emergencies that pop up before and during TV interviews, like freeway accidents that back up traffic and make you late for your appearance. Or questions from the interviewer that you don't know how to answer. Or a hair stylist who cancels your appointment the morning of the interview because she's ill.
Don Crowther, who hosted the webcast I mentioned above, recommends that Publicity Hounds who use Twitter to promote their expertise send up to 20 tweets per day.
Why so many? Doesn't that brand you as a pest?
Not if you're sharing terrific content. During last night's coaching call for people who have registered for his Social Profit Formula course, he explained that when people log into their Twitter accounts, they see the most recent tweets at the top of their feed. Those are the tweets that catch people's attention first.
If yours is among them, and readers click on a link you've shared, they might end up at your website or blog or a helpful article you've written that will position you as an expert. Or they'll click on a link to someone else's content-rich article, and you'll look like a hero.
Last week, during the launch of Don's Social Profit Formula 2.0 course, lots of people missed out because they were on vacation or had to wait for payday, or whatever.
Don has reopened registration for the course (which I'm taking). I love the coaching calls because I can ask questions. And his constantly updated material keeps me abreast of the many social media changes on sites like Facebook and YouTube. I share only a few tidbits from his course here.
Is the entire course right for you? Only if you want to be far ahead of your peers and equipped with time-saving tools and smart strategies that will make you money, not just friends and followers.
His next coaching call is Monday, July 25. I hope you can join us.
3. Piggyback Onto Twitter
Thanks to Publicity Hound Carolyn Howard-Johnson, author of The Frugal Book Promoter, who tipped me off to this clever way that KFC piggybacked off a tweet to create great publicity.
KFC paid attention to one of Wade Dwyane's tweets asking if anyone was hiring after the NBA lockout.
Dwyane, who plays for the Miami Heat basketball team, used to work for KFC, so they offered him his old job back. If he'd lead a team filling KFC buckets fast (instead of NBA baskets), they'd donate $250,000 to charity.
If you don't have $250,000 to spend on a similar campaign, that's OK.
"You just need to keep your marketing bonnet on so that when the opportunity arises, you will be there," Carolyn says.
To subscribe to her excellent ezine, Sharing with Writers, send a SUBSCRIBE message to HoJoNews@aol.com.
4. NYT Writers on Quora
Three writers for The New York Times will be on Quora today, and the next two Tuesdays, answering questions related to their new books. They are:
--Financial writer Diana Henriques
--Business columnist Gretchen Morgenson
--Deputy national editor Adam Bryant
If you're a smart Publicity Hound who wants to get in front of them, you won't be pitching. Instead, you'll be asking questions related to the writers' expertise. And you'll be paying attention to the answers, which might provide fodder for weaving into your next pitch.
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Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
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