Don Crowther, who hosted the webcast I mentioned above, recommends that Publicity Hounds who use Twitter to promote their expertise send up to 20 tweets per day.

Why so many? Doesn't that brand you as a pest?

Not if you're sharing terrific content. During last night's coaching call for people who have registered for his Social Profit Formula course, he explained that when people log into their Twitter accounts, they see the most recent tweets at the top of their feed. Those are the tweets that catch people's attention first.

If yours is among them, and readers click on a link you've shared, they might end up at your website or blog or a helpful article you've written that will position you as an expert. Or they'll click on a link to someone else's content-rich article, and you'll look like a hero.

Last week, during the launch of Don's Social Profit Formula 2.0 course, lots of people missed out because they were on vacation or had to wait for payday, or whatever.

Don has reopened registration for the course (which I'm taking). I love the coaching calls because I can ask questions. And his constantly updated material keeps me abreast of the many social media changes on sites like Facebook and YouTube. I share only a few tidbits from his course here.

Is the entire course right for you? Only if you want to be far ahead of your peers and equipped with time-saving tools and smart strategies that will make you money, not just friends and followers.

Find out how.

His next coaching call is Monday, July 25. I hope you can join us.



3.  Piggyback Onto Twitter

Thanks to Publicity Hound Carolyn Howard-Johnson, author of The Frugal Book Promoter, who tipped me off to this clever way that KFC piggybacked off a tweet to create great publicity.

KFC paid attention to one of Wade Dwyane's tweets asking if anyone was hiring after the NBA lockout.

Dwyane, who plays for the Miami Heat basketball team, used to work for KFC, so they offered him his old job back. If he'd lead a team filling KFC buckets fast (instead of NBA baskets), they'd donate $250,000 to charity.

Here's the link to read more.

If you don't have $250,000 to spend on a similar campaign, that's OK.

"You just need to keep your marketing bonnet on so that when the opportunity arises, you will be there," Carolyn says.

To subscribe to her excellent ezine, Sharing with Writers, send a SUBSCRIBE message to HoJoNews@aol.com.



4.  NYT Writers on Quora

Three writers for The New York Times will be on Quora today, and the next two Tuesdays, answering questions related to their new books. They are:

--Financial writer Diana Henriques

--Business columnist Gretchen Morgenson

--Deputy national editor Adam Bryant

If you're a smart Publicity Hound who wants to get in front of them, you won't be pitching. Instead, you'll be asking questions related to the writers' expertise. And you'll be paying attention to the answers, which might provide fodder for weaving into your next pitch.

Read more about the Q&A session here.



5.  Help People Share Your Content

If you're publishing dozens of Facebook and LinkedIn status updates, and mountains of tweets, but nobody is sharing your content, you're wasting precious time.

Here are five ways to encourage other people to share your content.

Facebook expert Mari Smith has even more ideas, and she shared them all during the webinar I hosted with her recently on "33 Ways to Attract Facebook Fans, Provide Sterling Content and Keep Them Coming Back for More." Some are very easy and will require just a little tweaking.

The video replay includes a checklist I compiled after the webinar. Use it as a cheat sheet, along with Mari's slides.



6.  Hound Joke of the Week

Cats are smarter than dogs. You can't get eight cats to pull a sled through snow.


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.



7.  And at My Blog & Mobile Site...

Appearing on TV? Plan for these 7 emergencies

7 phrases journalists hate hearing when you pitch


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See you next week! Joan Stewart The Publicity Hound