Publicity Tips/Easy Tip for Magazine Publicity Oct. 2, 2012

Published: Tue, 10/02/12


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Tips Of The Week -- Oct. 2, 2012
Issue #653


In This Issue:


1. Easy Tip for Magazine Publicity

2. Pinterest Leads to Arrests

3. Write a Nursery Rhyme Pitch

4. Hound Joke of the Week


This Week in the Hound House:

I'm hosting my garden club's October meeting and I need ideas quickly for fast, tasty snacks to serve. The program is a "gourmet popcorn" taste testing, courtesy of Fireworks Popcorn Co. in my town. What else should I serve? Email me at [email protected].


1. Easy Tip for Magazine Publicity

Writing the email subject line is often the most difficult part of pitching a magazine.

But not if you use this tip, one of more than 30 that I'll be sharing during the webinar on "How to Find Your Way into Glossy Magazines" at 4 p.m. Eastern Time on Thursday, Oct. 4. Register here.

Here's the tip:

When writing the subject line, follow the same headline format that you see on the cover of an earlier issue of the magazine.

Let's say you're a podiatrist and you're pitching a story about foot care for Bicycling magazine. You see this headline on the cover of an issue from a few years ago: "Pro Secrets: 8 Ways to Make Your Bike Faster."

Take that headline, substitute your own words and turn it into: "Foot Doc's Secrets: 8 Ways to Prevent Boils & Blisters." If you can't find a headline on the cover that's a good fit with your story pitch, flip through the magazine. You'll often find a much larger selection of headlines because the headline on the cover isn't necessarily the same as the headline on the story inside.

During the webinar, I'll also show you how to learn, within minutes, what hot issues the magazine cares about, which new freelancers are writing for the magazine (so you can pitch THEM too) and personal details about editors and writers that you might be able to weave into your pitch.

Advertising in most of these magazines is incredibly expensive and way out of the reach of many Publicity Hounds. If you pitch correctly, you can get far more mileage and thousands of dollars more in exposure than you can from a paid ad.

If the time is inconvenient, register anyway because you'll get the link for the video replay and all the bonuses.

Register here.


2. Pinterest Leads to Arrests

When I was doing research for a webinar a few months ago for the Iowa Newspaper Association on how to use Pinterest, I chuckled when I came across the Pinterest board of "Bay Area Crime Mugs" created by the San Jose Mercury News.

Turns out the Mercury News isn't the only newspaper doing this. The Pottstown Mercury in Pennsylvania and the Washington Examiner are also pinning photos of crime suspects in their towns. On Pottstown's Pinterest board, readers have commented on a few of the Pinterest photos and have even offered tips about suspects who moved to another state, moved in with a girlfriend, and assumed a new name.

The result? More arrests.

And you thought Pinterest was just for pretty photos of stiletto shoes and fingernail art.

If the cops can make more arrests thanks to Pinterest, imagine what you can do.

Last night, while I was ogling all those cool photos on Pinterest, I was drawn to a photo of a cloth shopping bag with a clever quotation on the front--a perfect gift for a friend! I bought it immediately. Studies show that people on Pinterest are far more likely to buy products they see there than people who see products on Facebook.

So what are you waiting for? Follow my step-by-step directions on how to get started by accessing the video replay of a webinar I hosted earlier this year. Read more about what you'll learn from "How to Use Pinterest to Generate clicks, Traffic, Links, Leads and Sales."


3. Write a Nursery Rhyme Pitch

When Off & Away, a Seattle online travel service that offers deals at luxury four- and five-star hotels, wanted to announce its launch party, it scrapped the traditional press release and sent reporters a nursery rhyme book about a duck named Pete who struggles to find high-quality hotel rooms.

It's one of five clever PR pitches that caught reporters' attention.

Read them all in this article at the Ragan.com blog.

But before you try to be clever, learn the basics of a powerful pitch and "A Simple 5-Part Formula for Delivering the Perfect Media Pitch and Hitting it Out of the Park."


4. Hound Joke of the Week

The other day I saw two dogs walk over to a parking meter. One of them says to the other, "How do you like that? Pay toilets!"

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

Permission to Reprint:

You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."

If you like these tips, please pass them on to your friends, clients and colleagues.

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See you Saturday...

Joan Stewart
The Publicity Hound

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