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In This Issue:
1. A Really Impressive PR Pitch
2. How Pinterest Violates Copyright
3. LinkedIn's New "Follow" Button
4. Authors: Meet Me in San Francisco
5. Write for My Blog
6. Hound Video of the Week
7. And at My Blog & Mobile Site
1. A Really Impressive PR Pitch
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity.
BL Ochman agrees. She's a social media expert and a prolific blogger who writes about online promotions.
On Friday, she wrote about a pitch she received from Rob Toledo, of Distilled Creative, calling her attention to a social media campaign roadmap.
BL, who has seen her share of lame pitches, was bowled over by the personal details about her that Rob, whom she doesn't know, included in his pitch. Impressed, she wrote a post titled "Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching)."
BL analyzed Rob's pitch to show you exactly what made her pay attention. The screenshot she used at her blog is a little difficult to read, and she gave me permission to reproduce it at my blog.
Please, please, please read it. Study it. And use Rob's techniques the next time you pitch a blogger or journalist.
For more tips on how to do some good, old-fashioned sleuthing and find personal details about the people who you will be pitching, check out the webinar I hosted recently on "How to Create Your Own Database of Valuable Media Contacts." It included the eight templates I use for my own database because I want to save you time and not make you start from scratch.
2. How Pinterest Violates Copyright
Thousands of people who use Pinterest, the social media site that lets you "pin" images to a digital corkboard, are violating copyright by pinning other people's artwork, photographs, trademarks, logos and more.
Many give the source credit, but some don't.
Pinterest's terms of use place the responsibility for following copyright laws not on itself, but on its users. Pinterest also gives itself the right to actually sell content that users place on its site.
If you don't want Pinterest members to violate copyright and steal your work, and if you don't want Pinterest to sell your work, you can opt out by going to
their "help" and
scrolling all the way to the bottom to the category "Linking to your blog or
website." Click on "What if I don't want images from my site to be pinned?" and
you'll see a snippet of code that you can add to the head of any page on your
site.
When a user tries to pin from your site, they will see this message: "This site doesn't allow pinning to Pinterest. Please contact the owner with any questions."
Here's a very helpful blog post, with lots of links, where you can read more about how people violate copyright on Pinterest.
3. LinkedIn's New "Follow" Button
Let people interested in your company stay connected to you on LinkedIn by
adding a "Follow Company" button to your website or blog.
LinkedIn rolled it out yesterday and explains how to use it.
To grab the code,
click here.
While you're at it, give people an easy way to stay abreast of new
products and services you're offering. Create Company Pages on LinkedIn and fill
them with lots of content. It's the perfect place to promote!
LinkedIn expert Wayne Breitbarth shared all the little tricks on how to use Company Pages when he was my guest on the webinar "Your LinkedIn Power Formula Part 2: Advanced Strategies for Writing a Killer Profile, Cashing in on Groups and Creating Company Pages." Read more about how to access the video replay.
4. Authors: Meet Me in San Francisco
If you'll be at IBPA's Publishing University in San Francisco on March
9-10, attend at least one of three panels where I'm presenting on Saturday:
--9 to 10:15: Advanced Techniques for Creating Websites/Blogs That SELL
--1:45 to 3: Using Facebook and Twitter to Jump-Start Sales
--3:15 to 4:30: Getting Attention: Promoting Your Titles to Bloggers and
Online Communities
I'm back on the speaking circuit, sharing my publicity and social media expertise. Email me at JStewart (at) PublicityHound.com if you'd like to host The Publicity Hound at your event.
5. Write for My Blog
Get in front of PR people, publicists, authors, speakers, experts,
do-it-yourself Publicity Hounds and others who read my blog by writing a guest
post.
It will expose you to a new audience. And I'll promote you like crazy on
the social media sites.
Read more about how to pitch me.
6. Hound Video of the Week
If you can stand two and a half minutes of cuteness, watch this mama Husky love her baby, and watch the pup tell its mom in puppy-speak, "I love you more."
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a
dog-lover, your favorite vet, or just for a few good laughs.
BONUS:
Buy the ebook and you also get a compilation of the 50 best websites for dog
humor.
7. And at My Blog & Mobile Site....
Great content for tweeting....
Expert on
gossip? Top-tier reporter needs sources
Check your
Pinterest influence score with PinClout
Pitch stories about employees in their 80s, 90s
Personal details in your pitch is your ticket to publicity
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Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/
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See you next week!
Joan Stewart
The Publicity Hound | |
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