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In This Issue:
1. Install Google's +1 Button
2. Inventory Closeout
3. Facebook & Twitter Training
4. Write Your Book in 90 Days
5. Help This Hound, Again
6. Hound Photos of the Week
7. And at My Blog & Mobile Site...
1. Install Google's +1 Button
When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws.
The newest tool is the +1 button, shorthand for "this is pretty cool" or "you should check this out."
It's already popping up on websites and blogs, including my blog.
Here's how it works:
When you install the code that makes the button visible on your own site, people who like your content can click on it and tell Google and others that they're recommending it. It's Google's equivalent of Facebook's Like button.
But here's the really powerful part. When you recommend somebody else's content, your photo shows up when that person's website is listed in Google's search results. Your photo will show up only if you already have a Google Profile.
Do these four things today:
--If you don't have a Google Profile, create one.
--Read more about the Google +1 button. The FAQs are here. You can find a video and a helpful tutorial from Francisco Rosales at the SocialMouths blog.
--Install the button at your website and blog. Or save yourself the headache and have your webmaster do it for you.
--Start recommending content you see elsewhere by clicking on the +1 button.
It's too early to tell how successful the button will be, but because this is from Google, you still ought to try it.
2. Inventory Closeout
I'm removing 20 products from my inventory, and this is your chance to grab 'em before they're gone.
They include CDs, electronic transcripts and tips booklets. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets, regularly $5 each, are $1.35, and include shipping.
Even though many of the products are out of date, all of them include valuable publicity tips. Look at the list of titles.
When the CDs are gone, they're gone, and we aren't reordering.
3. Facebook & Twitter Training
You responded to last week's call for training topics and, by an overwhelming majority, Publicity Hounds want how-to tips on Facebook and Twitter.
Mari Smith, the world's Number One expert on Facebook, will be my guest expert during a webinar at 4 p.m. Eastern Time on Wednesday, June 29, on how to pull fans to your Facebook Page, convince them to interact, and keep them coming back for more.
"How do I get more Facebook fans?" was your Number One question, and there's nobody better than Mari to teach you. You can start registering next week.
Many Publicity Hounds still aren't on Twitter. If you are, you may not know how to use it to build influence, attract a targeted group of followers, and sell more products and services.
I'll be hosting a webinar for beginning and intermediate Twitter users in early July.
If you have nagging questions about Facebook or Twitter, even if you're not sure if you'll attend the webinar, email me and I'll add it to the training.
4. Write Your Book in 90 Days
Many of my friends have written books the hard way, so I've heard one sob story after another about how long it takes.
One author I know spent four years writing her book, and another frustrating year rewriting, proofreading and doing all the other little things associated with finally getting it onto the shelves in bookstores.
If this sounds like you, or if you want to write a book and avoid these hassles, help is on the way.
You're invited to a free webinar or telephone seminar on Thursday, June 16, with host Steve Harrison who will interview Ann McIndoo. Ann has developed a unique system for writing a quality non-fiction book in 90 days.
I'm promoting this call as a compensated affiliate, because far too many authors spend far too much time producing books that, in many cases, don't even sell. Ann's system works best for authors who have written non-fiction books, particularly how-to, leadership, business, self-help, autobiography, etc. It doesn't work very well for children's books, novels or poetry.
Discover the speed writing system she's used to help 268 authors get their books done quickly. Register here.
5. Help This Hound, Again
I love it when you help other Hounds with their publicity and marketing dilemmas.
But my tail really wags when the Hound asking for help uses one of your ideas.
That's what Timothy Nishimoto did when, several months ago, he asked for help on how to emphasize food at this wine bar in Portland, Oregon.
Publicity Hound Michael LaRocca suggested Tim change the name of the restaurant, and Tim likes the idea. He wants to sponsor a contest asking people to help name the restaurant.
But he's confused about how to create the buzz in the community while also coordinating PR. I've published his entire question at my blog, and we're hoping you can help.
Post your best ideas and helpful advice in the comments section.
6. Hound Photos of the Week
Thanks to Publicity Hound Meryl K. Evans of Plano, Texas, for these photos of the weirdest dog breeds ever.
7. And at My Blog & Mobile Site
Publicists: Trade PR skills for Internet marketing training
Install Google's +1 button at your website and blog
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Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
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See you next week!
Joan Stewart
The Publicity Hound | |
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