Return to Archive
Publicity tips/Make it Easy for People to Donate Nov. 1, 2011
Sent Tuesday, November 1, 2011
View as html
The Publicity Hound's Tips of the Week Issue #579 Nov. 1, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://www.publicityhound.com http://www.publicityHound.mobi http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net (Ezine Archives) ========================================== "Tips, Tricks and Tools for Free Publicity" Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Make it Easy for People to Donate 2. Overused Words in Press Releases 3. ProfNet Leads on Twitter 4. Overcome Publicity Shyness 5. How to Time Your Facebook Posts 6. Hound Video of the Week 7. And at My Blog & Mobile Site... ===================================== 1. Make it Easy for People to Donate ===================================== Nonprofits and any business that's asking website visitors for donations: This tip is for you. Make it as easy as possible for people to give to your worthy cause. Don't just ask them to send a check. Let them pay by credit card, or PayPal. Consider letting them donate stock, or give a corporate matching gift. What about payroll deductions? The Wikimedia Foundation, the folks that manage Wikipedia, gives its website visitors nine ways to donate. You can read about it at my blog at http://publicityhound.net/?p=9667. Make these options part of your publicity campaign. Include a reference in paid ads, press releases, your press kit, the press room at your website, from a "Ways to Donate" link at your blog, and on the social media sites. Nonprofits that need publicity tips, or businesses that do joint ventures with nonprofits, can find dozens more tips in the video replay of a webinar I hosted last week with nonprofit marketing expert Sandy Rees. If you're sponsoring an event, looking for donors, recruiting volunteers or trying to persuade the public to support your cause, this is for you. Read more about what you'll learn how to do at http://www.PublicityHound.com/publicity-products/marketing- tapes/nonprofitpublicity.htm ===================================== 2. Overused Words in Press Releases ===================================== Delighted. Best of breed. Scalability. Unique. Innovative. New. And my personal favorite: Announced. Those words appear everywhere in press releases, making the news sound boring and trite. Steve Farnsworth, chief digital strategist for Jolt Media, is asking you to cast your vote. "What overused drek is clogging the heart of news releases these days? You can select up to 3!" Vote at http://stevefarnsworth.wordpress.com/2010/07/19/overused-words- in-press-releases-what-words-would-you-outlaw/ And then learn how to write press releases the correct way. Take my free email course, "89 Ways to Write Powerful Press Releases." By the time you're done, it will be the equivalent of earning a master's degree in press releases. Opt into the course at http://www.89pressreleasetips.com ====================================== 3. ProfNet Leads on Twitter ====================================== ProfNet, the subscription service that provides leads Monday through Friday from print and broadcast journalists looking for sources, can be pricey if you're a sole proprietor or your company is on a tight budget. That's why following Proftnet's Maria Perez on Twitter can pay huge dividends. You won't see all the leads, or most of them, but she shares a few juicy ones. Today, for example, she tweeted a lead from the Wall Street Journal, which is looking for a forensic accounting expert. She tweeted about the New York Post, which is looking for experts in home health care. Another tweet mentioned that the Christian Science Monitor is looking for experts in the Occupy Oakland strike who can comment on what it will or won't accomplish. You can follow her at http://www.Twitter.com/ProfNet. That tip was one of more than 60 I shared recently when I gathered my favorite free (or almost free) tools to share during the webinar "60 Ideas in 60 Minutes: Free (or Practically Free) Tips, Tricks, Tools & Tutorials for Publicity & Social Media." You can access the video replay, handouts and slides I used during the presentation at http://www.publicityhound.com/publicity-products/marketing- tapes/60ideas.htm ===================================== 4. Overcome Publicity Shyness ===================================== Most publicity advice is of the "here's how to approach journalists" variety. But what if you're reluctant, shy, embarrassed or uncomfortable promoting yourself? Many people are. There's a simple, profound principle that changed Steve Harrison's life when he started his business two decades ago. He'll share it, and explain the one marketing lesson that took him from struggling to successful, when he hosts a free webinar tomorrow at 2 and 7 p.m. Eastern on "Fast-Track Strategies for Becoming a Well-Known, Well-Paid Author, Speaker Or Expert In Your Field." Even though the call is free, I'm promoting it as a paid affiliate because so many experts spend too many years trying to build their platform, only to be disappointed in the end. Register for the call at https://m164.infusionsoft.com/go/QL14FT/A10011/ ====================================== 5. How to Time Your Facebook Posts ====================================== This is way more work than you might be willing to do, but if you love analyzing numbers, you can learn when to time your Facebook posts so they reach the most fans. Follow the directions given by Jeff Widman at the Mashable blog: http://mashable.com/2011/10/26/time-facebook-posts/ And then discover all the other ways to attract Facebook fans. Mari Smith, the world's Number One Facebook expert, ticked them off one by one, and demonstrated many of them, during my webinar, "33 Ways to Attract Facebook Fans, Provide Sterling Content & Keep Them Coming Back for More." You can access the video replay, the handout listing all 33 tips and more at http://www.publicityhound.com/facebookpages.htm ===================================== 6. Hound Video of the Week ===================================== Meet Daniel, the 20-pound miracle Beagle that's up for adoption after surviving a gas chamber in Florence, AL. What a great mascot for dog-related company or nonprofit. http://video-embed.nj.com/services/player/bcpid651974715001?bctid= 1242628019001 DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs. BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor. http://www.publicityhound.com/dogjokebook/ ====================================== 7. And at My Blog & Mobile Site... ====================================== Nonprofit Marketing Tip: Explain all 9 ways people can donate http://publicityhound.net/?p=9667 Write killer headlines: 102 fill-in-the-blank formulas http://publicityhound.net/write-killer-headlines-102-fill-in-the- blank-formulas/ ------------------------------------------- Follow me on Twitter: http://www.twitter.com/PublicityHound Join my Facebook Fan Page: http://www.facebook.com/publicityhound Connect with me on LinkedIn (and tell me how we know each other): http://www.linkedin.com/in/publicityhound -------------------------------------------- Permission to Reprint: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph: Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release." If you like these tips, please pass them on to your friends, clients and colleagues. You are receiving this because you signed up for it at The Publicity Hound website or you told me you want to subscribe. Privacy Statement: The Publicity Hound respects your privacy and has a strict anti-spam policy at http://www.Publicityhound.com/privacypolicy.htm ======================================= Joan Stewart The Publicity Hound