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April, 2013
- Why we start every website with a premium framework Sent Friday, April 5, 2013 Why we start every website with a premium framework Question: Why do you build your custom designs on premium frameworks like Genesis or Thesis? Aren't your developers qualified to build WordPress themes from scratch? Answer: Yes, we are qualified to build WordPress themes from scratch. Here's why we don't choose to do so: Consistency of support We've been building WordPress websites since 2008, and as a result, we support a couple hundred of them for our clients. When the […]
- How to easily redirect pages, posts and affiliate links in WordPress Sent Tuesday, April 2, 2013 How to easily redirect pages, posts and affiliate links in WordPress If you've managed your website for very long, you've probably wanted to change some permalinks, get rid of some outdated pages, or make a long ugly affiliate referral link into something pretty and easy to remember. Editing your .htaccess file to add redirects can feel scary (and annoying, as it involves FTP, text editors, and techie knowhow.) Some WordPress themes, like Genesis, include redirect fields, but they […]
March, 2013
- Two simple website mistakes that hurt SEO Sent Friday, March 29, 2013 Two simple website mistakes that hurt SEO The cool thing about WordPress is that it lets you easily change, update, and generally tinker with various parts of your website without having to get a techie involved. The terrible thing about WordPress is that it lets you easily change, update, and generally tinker with various parts of your website without having to get a techie involved. Here are two mistakes commonly made by just "regular folks" while "improving" their WordPress […]
February, 2013
- How to personalize your business with storytelling Sent Thursday, February 7, 2013 How to personalize your business with storytelling This morning, I got an email from a local no-kill animal rescue. They do an amazing job with fundraising, and as a result they've got a larger budget than most and can make an impact that is felt throughout the community. I'm on their email list, and I just gave them $50 without even slowing down to think about it - as fast as my mouse could click, the money was there. Why? Because they told me a story that mattered. The email […]
January, 2013
- Why Your Business Needs a Mobile Responsive Website Sent Wednesday, January 23, 2013 Why Your Business Needs a Mobile Responsive Website Have you ever pulled up a link on your phone while you're out and about, only to end up emailing it to yourself to look at later on a bigger screen? I have. Dozens of times. And if you're like me, when you get back to your desk and sit down to answer email, where actual clients are clamoring for a piece of your time, that interesting or informative link is WAY down on the priority list, whereas it could have been great to digest […]
- Crawling into the New Year Sent Thursday, January 3, 2013 Crawling into the New Year When 2013 arrived, I was asleep. My 102 degree fever had finally broken, and I had begun the laborious process of stringing disjointed hours of rest together like beads on a necklace. Now I'm staring at my ruthless to-do list with something less than optimism. Over the past couple of weeks, I've seen colleagues, mentors, and others posting the seemingly required list of goals and aspirations for the New Year, along with the ever-popular prediction posts, […]
December, 2012
- Scribe 4.0 Review, Part 4 – Site Connections Sent Monday, December 17, 2012 Scribe 4.0 Review, Part 4 – Site Connections This is Part 4 of my comprehensive walkthrough and review of Scribe 4.0. (Check out Part 3 - Link Building.) Finally! I've made it through all the main feature areas of Scribe 4.0 to the last one, Site Connections. This one isn't over in the edit area like the other three - instead, you have to go over to the left-hand WordPress menu, and under the Scribe menu, choose Site Connections. You enter your keyword phrase and click the button, […]
- Scribe 4.0 Review, Part 3 – How to Use the Link Building Tool Sent Friday, December 14, 2012 Scribe 4.0 Review, Part 3 – How to Use the Link Building Tool This is Part 3 of my comprehensive walkthrough and review of Scribe 4.0. (Check out Part 2 - Content Optimizer.) Scribe 4.0s Link Building Tool is deceptively simple, which is why this is the shortest of the four posts in the series, and yet quite powerful. We all know that crosslinking within our own content is extremely important. It helps engage your readers further by encouraging them to keep clicking and digging […]
- Scribe 4.0 Review, Part 2 – How to Use the Content Optimizer Sent Wednesday, December 12, 2012 Scribe 4.0 Review, Part 2 – How to Use the Content Optimizer This is Part 2 of my comprehensive walkthrough and review of Scribe 4.0. (Check out Part 1 - Keyword Research.) After completing the Keyword Research section, I moved on to the Scribe Content Optimizer, to see how well I had optimized for my chosen keywords for my Simple SEO for YouTube Videos blog post. First, I was required to fill in my Post Title and Meta Description in my SEO plugin below the edit window. I use […]
- Scribe 4.0 Review – Your SEO Content Marketing Consultant Sent Monday, December 10, 2012 Scribe 4.0 Review – Your SEO Content Marketing Consultant This is Part 1 in a 4-part review of WordPress SEO plugin Scribe 4.0. All four sections will be published over the course of one week. It's taken me forever to get around to writing a Scribe 4.0 review, partly because I wanted to listen to a webinar conducted by the Copyblogger crew first. Which was 90 minutes long. Which is against my religion. But I digress. I'm really glad I did, because the new Scribe is so ridiculously […]