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May, 2012

• Case Study: How to lose 90% of your company’s value in 10 years Sent Wednesday, May 16, 2012 Case Study: How to lose 90% of your company’s value in 10 years Let's face it - if you're a small business, you're a specialty store to some degree - whether you practice law or sell twinsets. Due to scale, you simply can't afford to be everything to everyone. The resources just aren't there. We know this to be true, which is why we don't even try to go head-to-head with some of the giant online marketing firms out there. If we dilute our offerings too much we lose our essential […]

March, 2012

• Ah, Spring...new growth and old allergies. Sent Tuesday, March 27, 2012 Spring in Western North Carolina will break your heart with its beauty. Purple and pink flowering trees, that gorgeous new green color sprouting everywhere...it's like an Easter basket exploded. And the wild turkeys are downright lascivious in their wooing frenzy, as they turn themselves into something straight out of a Thanksgiving coloring book. For those of you in places still locked in Winter, I'm sorry - but can I please come visit in August? Anyway - here's what we've been […]

February, 2012

• Contrarian Viewpoints, Random Updates, and Video Tips Sent Thursday, February 16, 2012 Ack. Email subject lines. Speaking of which... Fun with split testing If you pay any attention to marketing gurus these days, you know they talk about the value of split testing - rather than guessing what will play better to your market. Also, you know that a lot of very successful online marketers use humorous or mysterious subject lines to get that all-powerful open click. So I decided to try it last month - I split-tested two headlines with exactly the same emails about […]

January, 2012

• Down to 3 slots for ExpressLaunch Sent Monday, January 30, 2012 And, as Forrest Gump would say, That's all I have to say about that. Grab one of the last 3 slots.
• Announcing ExpressLaunch Affordable Websites Sent Thursday, January 26, 2012 Affordable, professional-looking websites - launched in about a week.* Don't we all get stuck in a rut sometimes? Here at Rowboat Media we sure do. While we love our work, and our clients (thankfully) love us, sometimes the process of putting together a 100%, fully custom website from scratch can just drag on. A lot of clients don't realize how much they are responsible for, even with a full-service studio like ours - like writing their content or hiring someone to do it (and […]

December, 2011

• Save $600 on a custom Rowboat Media website Sent Friday, December 16, 2011 Sick of hearing from us, lost interest, or forgot why you joined? Unsubscribe Save $600 on a custom website project First, let me apologize for emailing you so frequently all of a sudden - I know it's a change, but the WP 3.3 warning email just had to get sent. I'll be backing that frequency down soon, but we're making some big changes here in the Rowboat, and I'll be letting you know more about that right after the first of the year. HOWEVER - we've heard from […]
• Simple SEO for your YouTube Videos Sent Wednesday, December 14, 2011 Rowboat Media | Legal Websites | WordPress-Based Website Designs http://www.rowboatmedia.com Web design that makes your small business really float. Simple SEO for YouTube - 2011-12-09 09:00:06-05 So you've gone to the trouble to create a video - or seven - to help promote your business. You upload it to YouTube chiefly so you can easily embed it into your website, and go on about your merry way. WHAT A WASTED OPPORTUNITY! I can't tell you how many times a client has sent me a link […]
• Do NOT upgrade to WordPress 3.3 just yet! Sent Monday, December 12, 2011 This just came to my attention, I posted to the blog, and I wanted to get it out to you ASAP: Don't upgrade to WordPress 3.3 just yet Take care, Cynthia Rowboat Media
• Save on 2011 Taxes - WP101 Videos now available Sent Friday, December 9, 2011 Sign on now and pay less to Uncle Sam! It's time to remind you all that retainers paid this year get to be DEDUCTED this year - so if you're on the fence about working with us, imagine how much fun it would be to pay less taxes, and make US pay more! We're happily booking clients for late December starts, January 2012 launches right now. If you don't want to start until January, that's fine with us, too - and Uncle Sam won't care. We can't promise you'll pay less […]

September, 2011

• Reminder: WordPress without Overwhelm starts October 5 Sent Friday, September 30, 2011 Hey - I know it's Friday afternoon, but if you're like me, you put off doing the business building part of your business until the weekend, when clients/customers aren't clamoring for your attention. Glamorous, right? We're such party animals. Lisa Wood's WordPress without Overwhelm starts in just a few days - and she told me she has a few more slots left if you want to jump in. Register for WordPress Without Overwhelm TODAY Happy happy weekend - no matter how outrageous - or […]

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