SurebetMonitor has just released a major upgrade to their alert service. I have written an article covering the release in the SAG blog, which you can see here. They are allowing use of their alert service free for the next month.
If you have an product which you are trying to sell, have you considered setting up an affiliate program to help sell it for you? Creating an affiliate network could be the best move you have ever made for your product. By allowing affiliates to market your product for you, you decentralise the efforts to reach the widest audience possible, and allow a huge variety of innovation and different marketing angles to come in to play in helping you sell your product. And what does it cost you? Well, in reality it costs you nothing, because the affiliates are only paid based on their performance - they are paid from the income they produce. You only pay your affiliate network if they manage to bring in new customers - meaning that they must be making you more money.
As an affiliate marketer myself, I have been on the other side of this equation for many years now, and I can also guarantee that running your own affiliate network is by far the best side of this equation to be on. By running your own affiliate program, you basically get to mobilise a free army of affiliates who will get your brand out there in front of people. They will do link building for you. They will Talk to people about your product. They will do all of the stuff that you are meant to be doing, for free, in the hopes of getting a cookie-based sale through your website. Sadly for us affiliate marketers, not everyone has cookies turned on, and not everyone follows affiliate links, choosing instead to type the URL in directly, or google the brand name itself. So while having affiliates making sales for you will cost you a percentage of the sale price (which is still a sale more than you would have had without the affiliate), you should also consider the large increase in general brand awareness and extra traffic your product will receive through indirect affiliate referrals. What difference will it make for your business to have a self motivated marketing army working on your behalf? How will it affect your sales and your bottom line?
I believe the evidence for the strength of affiliate networks can be seen in the marketplace itself. The companies who allow affiliate marketing tend to grow, while those who don't, often fade in to obscurity. Amazon, one of the founders of affiliate marketing, is the best example of a huge affiliate success. While within the arbitrage world, the market leading alert services all tend to provide affiliate programs. Those who don't, some of whom have been strong market leaders in the past, have slowly fallen in to obscurity over the years as no one was there to champion them but themselves.
Hell, look at 100% Winners. Complete rubbish as an alert service, but it brought in so many customers that it created a massive traffic overflow in to all of the other arbitrage websites through incidental interest in the topic. It happened because they marketted to the affiliate world first and built themselves an army of professional affiliate marketers who know how to find customers. They easily had more people looking at their product and buying it than any other alert service last month, and some alert services had very good month last month! In fact, those services are lucky 100% Winners was so bad as an alert service, otherwise even the most well established market leading services could have been easily taken over by a brand new service in one month.
So anyway, this post has gone on far longer than I ever expected - my point that I am getting to, is that if you are selling a product or a service on the internet, you need an affiliate program. One of the most popular (because it is a great program) is Post Affiliate Pro 4. I'm not going to go in to details as to why it is so great, they do that plenty well on their own website, but all you need to know, as a product/service developer/owner, is that you pay a one time fee to buy a license for the program, set it up, and advertise the affiliate program on your website and watch your sales increase. There is probably a bit more to it than that, but for the most part their software takes care of the management of most things.
For a long time now I have been personally answering email questions from SAG visitors. I will probably continue to do this for many years to come, but from now on I will make an effort to post the answers to some of the more interesting questions (or interesting angles on old questions) in the blog for everyone to see.
The first question in this new series of posts is about bookmakers 'banning' arbitrage traders, and whether arbers are at risk of having their money confiscated. Read this question and its answer here: Questions About Bookies Banning Users
A second question and answer has also already been posted. This question was about arbitrage alert service data feeds. Read it here: Visitor Question about Data Feeds
Sports Arbitrage Guide was created in 2006 to provide reliable objective information about sports arbitrage trading.
Starting out as a bookmaker database at Sure Bet
Bookies.com, Sports Arbitrage Guide has grown over the years to provide: