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[Wendy Moore SWW] - How to Create Search Engine Friendly Content Sent Monday, July 13, 2009
www.savvywebwomen.com
July 2009

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Savvy Social Media Event: Limited GOLD tix now on sale here
 
Wendy's Week
    Wendy and Ludwina June_2009This week I inspected the venue for our Savvy Social Media event on August 30th in Melbourne.  It is going to be an information packed day where we demonstrate live, step-by-savvy-step, how you can actively use Social Media in your business.  Have you secured your seat yet? Grab yours here.

    I'll be joining Ludwina Dautovic in the Red Tent on Wednesday night where she'll interview me on using Twitter and Facebook in business.  Limited tickets still available here.

    Are you a Savvy Web Women fan on Facebook yet?  We need 100 fans to get our dedicated  website URL. Please become a fan today by clicking here.

    Finally, a bit of fun. Help vote Sambala, my beautiful furry feline, as Australia's #1 cat in the Vote My Pet competion! You can cast your vote for Sambala here.
    Until next week, happy surfing!

    Become a Savvy Web Women Facebook Fan
    Wendy Moore
    "Showing Business Women how to Get Online"

    Follow_me_on_Twitter.JPGPS:  Help out a furry friend at www.savethekoala.com

    Events and Teleseminars

    Understand_social_mediaSAVVY SOCIAL MEDIA Event - Live demo on how to use Social Media in Business?

    Discover step-by-savvy-step how simple it is to use YouTube, Twitter & Facebook in your Business at our SAVVY SOCIAL MEDIA August event

    We'll actually demonstrate LIVE how to link and automate all your Social Media, from recording a video right through to loading it onto YouTube and your Facebook page.  It's easy when you know how and we'll show you our favourite tips and shortcuts. Gold Tickets now on sale.  

    All the details are at www.webevent.com.au.

    kathieThomas.jpgHow to Use Blogging for Business Success

    Register here for our F.R.E.E. July Monthly Teleseminar

    Is it really necessary to have a blog and how will it benefit me or my business? Join Kathie Thomas as she shares hints and tips to make a blog work for you and show it can lead to new business leads. Be on the call to find out - Kathie will reveal all!

    To listen in live to this f.r.e.e teleseminar, just register here.

    Wendy Recommends

    The Red Tent July event  - Melbourne

    Have you noticed how everywhere you go, everyone is talking about Twitter and Facebook?  Can actively using these sites really lead to business success?  Who has the spare time anyway to spend tweeting and chatting to friends online? Do I really need this?  The short answer is YES, you need to be online!

    But where do you start? Wendy Moore is this month's special guest at the July Red Tent event and will explain it all in PLAIN, SIMPLE ENGLISH so you can finally connect all the dots. Find out more here or call 1300 799 491.

    The Accelerate In Business Stiletto Camp - Sydney - Save 50%!!

    Accelerate in Business will hold a 3-day stiletto camp targeted for female entrepreneurs, service professionals and women in business in Sydney on 14-16 August. Discover the latest tips, strategies on mindset, marketing, audio/video today, productivity, product creation and much more.  Make sure to book your seat here.

    Feature Article

    Creating Search Engine Friendly Content using Articles

    Writing articles - you've probably heard how you should be doing it to drive traffic to your website - but where do you start?  What do you need to thing about when considering an article for publication?

    Content is and should always be a major consideration when writing articles. As internet users search for the information that they need, whether it be on people, products or services, your content and how it ranks when they search onine is what is going to get your article read..

    While every writer aims to captivate their desired audience, you have to keep in mind that search engines are finding their way through the content of the many articles published in blogs, websites or directories.

    Quality content means giving readers information that is useful, interesting, professional and well written with a clear message and the right keywords. So how do you write articles that will earn you a top search engine ranking? A great way is by using relevant keywords. Keywords are the words that web users type in the search box when they look for information on the internet.

    What are the right keywords?  Only you know that, as it will be the words that relate specifically to your industry or business - ask yourself this: what do your customers and clients search for when they are searching for your products or services?   Still unsure?  Consider conducting a survey and directly seeking their thoughts and feedback.

    These keywords should be ideally included in the title and in the body of the article preferably in the beginning and end. The article summary should also have these keywords included as much as possible.


    In using keywords, you can include links. These links can be the source of your information or other web pages with relevant content. Including links is a great way of establishing your credibility in your particular field of expertise.


    Give careful consideration to your keywords. Think first about the specific topic you will be writing on and then consider what words people will be searching for to find that topic.

    Choose carefully and you'll improve your chances of including the most appropriate and relevant keywords for your topic and get your article noticed by the search engines.

    By Wendy Moore
    Copyright 2009 Savvy Web Women Pty Ltd

    WANT TO USE THIS ARTICLE?

    You can, as long as you include the following:

    Wendy Moore is founder of www.affluencia.com and creator of the Savvy Web Secrets Mentoring Program - the step-by-step, hold your hand program that gives you the tools and confidence to take your business online. To receive your F.R.E.E. Special Report and weekly how-to articles to expand your online internet toolkit, visit www.savvywebwomen.com

    Danette HibberdFive Minutes with...

    Danette Hibberd, Business Success Coach

    Question 1             
    What has been your biggest challenge in business and how did you overcome it?

    My biggest challenge was identifying my micro niche - the majority of new business owners, especially coaches, think they can help everyone. However to become an expert in your niche, and a client magnet - where clients call you instead of the other way around, one must narrow their niche to an inch wide and a mile deep. I had to let go of the fear that I would limit my potential customer base and become specific with exactly who my ideal clients were.

    Question 2
    If you had to start your business again from scratch, what would you do differently?

    We all make mistakes, but I think a biggie that stands out for me - Seek a business coach or mentor to fast track my business. I wasted too much time, effort and money by trying to reinvent the wheel and instead lost focus as I followed too many silver bullets.

    Question 3
    Who do you admire and why?

    This is a hard one as I admire so many people. I think I would say Richard Branson and Oprah Winfrey. They have come from humble beginnings, achieved so much in their lives whilst at the same helping many others, and they're having fun along the way.

    Question 4
    It takes a lot of determination and dedication to succeed in business.  What keeps you motivated?

    I am passionate about seeing my clients move from overwhelm and working tirelessly in their business, to creating more income and more freedom from their business as they leverage their expertise, time and effort to create multiple streams of passive income by working once and reaping the rewards over and over again.

    Question 5
    What are your 3 biggest success tips? 

    1. Determine your ideal client by identifying your target micro-niche. Be specific.
    2. Leverage your expertise, time and effort by creating info products in a logical sequence to progress clients through your product funnel.
    3. Don't try to do it all by yourself or reinvent the wheel. Seek a coach or mentor to accelerate your success.

    Tell us about Danette...

    I show women in business how to make more money whilst working less. Many female entrepreneurs want to earn more money and have more freedom from their business yet they experience overwhelm and frustration as they become tired of working long hours, disillusioned with being self employed and working in isolation, struggling to achieve the results they had hoped for.

    What I do is take them through a step by step process that teaches them how to attract more clients, become an expert in their target niche and leverage their expertise trading value for money rather than their time.  What makes me different is that I work exclusively with female solo professionals, teaching them the strategies that I implemented to create my own highly profitable business.

    If you're looking for solutions to grow your prospects, your prestige and your profits, visit www.ProductFunnelFormula.com

    Are you a Successful Sister?
    Each week, we'll spend five minutes with a successful sister.  Like to be considered to share your story?  Let us know by emailingcontact@affluencia.com

    Need A Speaker
     
    Would You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar Guest?

    Her presentations and workshops are ideal for anyone looking to get started on the internet or discover the tools and techniques to successfully use Social Media and the internet in business.

    Send an email to contact@savvywebwomen.com if you'd like to book her.

    Where is Wendy Speaking Next?

    Melbourne

    VA Placements - Wednesday  22nd July - Social Media Webinar

    Savvy Social Media - Sunday 30th August

    What Women Want - Sunday 25th October - LIVE Social Media demo

    MCEI Conference - Friday 30th October - Internet Marketing

    Sydney

    Accelerate in Business - Friday 14th - Sunday 16th August - LIVE Social Media demo

    Quick Links 

    Visit the Savvy Web Women Blog

    Register for our F.R.E.E. monthly teleseminar

    Attend the next Savvy Web Women Event

    Discover my Savvy Web Secrets

    About Wendy

    Wendy Moore is founder of www.savvywebwomen.com and www.affluencia.com and committed to showing women everywhere how to get online.

    If you liked today's issue, you'll love Wendy's products and coaching programs to help you build confidence and add the necessary tools and techniques to get your business online.

    Wendy made it to the very top of the corporate IT world, managing multi-million dollar budgets, before gut-wrenching stress demanded she reappraise her life and follow her true passion.

    Wendy now educates, empowers and inspires others and says, "It's all about education and gaining from other's experiences. I'm passionate about helping women get off the trading time for money treadmill and become financially independent.  If you could make money without seeing a single client, how would getting your time back change your life?"

    You can learn more about Wendy and her courses, programs and products at her website, www.savvywebwomen.com

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    Savvy Web Women Newsletter is written by Wendy Moore.  If you have any questions or comments, please send them to: contact@savvywebwomen.com

    SavvyWebWomen.com, GPO Box 2000, Melbourne Vic Australia 3001
    Tel: 61 (3) 9686 2288 Fax: 61 (3) 9682 4010
    Email: info@savvywebwomen.com

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