Hello 2010! Welcome to
the first newsletter for 2010. Hope you had time to take a
break, recharge and rest up over the festive season.
spent some time in a truly glorious part of the globe, in Colorado,
USA. At right is the view from the balcony where friends were
staying. Whilst it was very chilly at times (minus 14 degrees
C!), it certainly gave me an opportunity to slow down, focus and set
some grand goals for 2010. I'll be sharing more on that with
in future newsletters.
Have you Registered for The
Millionaire Affair? My
first event for 2010 is as a guest speaker on the Webinar series The
Millionaire Affair. This event is totally f.ree and will
a star studded line up of business entrepreneurs including Mark Victor
Hansen, John Assaraf (from the Secret) and Gary Vaynerchuk to name just
Ultimate Results Video
Marketing Seminar International
leaders in video and social
marketing Pam and Steve Brossman invite you to a one-day seminar that
will help business owners get more customers using the power of social
media with video marketing.
from establishing an online prescence, one of the main business goals
of anyone launching a website should be to build
email list of potential customers and clients. To be
in business, you need to attract customers who are interested
and services. A website is an extremely easy and
effective way to do this - provided you get a few key points
website should serve one of two purposes: 1. to make a sale
2. to secure a visitor's contact details. Your
purpose will determine the nature and content of your website.
show a potential customer usually needs to get to know, like
and trust you before they will make a purchasing decision.
Securing a way to keep in contact with them will allow you to
build that relationship over time. It will also provide you
a way to share great information and establish yourself as an expert in
your business niche.
One of the most effecitve ways
to gather the contact details for
a visitor to your website is to use an opt-in box. An opt-in
box is another term
for a website registration form. As its name suggests, it's a box you
place somewhere on your website with
blank fields that usually asks a visitor to enter certain details, such
as their name and
You'll find an example of an opt in box on the Savvy Web Women website here.
email programs will provide you with a form to use to create an Opt-in
box for your website. If you are not technically inclined,
website support person should be able to set this up for you.
opt-in box is customisable.
This means that you can choose what template you'd like to use, the
of the box, what information to ask for from your website visitors and
even the words to use if you'd like to customise the
up to you what information you ask your visitors to give you.
Anything from just their name and
email address to their age, preferences or country where they live.
If the registration form is for a
newsletter subscription, for instance, you may also want to
know where the person learned about your site and business.
in mind, however, your aim is to make the whole process as
quick and easy as possible. Too many
boxes and questions and people will quickly lose interest and click
you're like me, your email inbox is overflowing
or the latest offers. We're all suffering from information overload, so
why would a visitor to your website choose to receive yet more
information? You need to offer
something of value to them.
information packed newsletter for f.ree is not enough. Whilst a great
newsletter may keep them on your list, it unlikely to get them
JOIN your list. Instead, offer your visitors a
downloadable product such as an
audio in mp3 format, an ebook, special reports in PDF format or
widgets. Don't forget to put a value on your offer - if you
were to sell this product, what price would you put on it?
Think carefully about your target market before deciding on what to
offer on your website or blog via the opt-in box. Something hard to
resist that meets the needs of your target market will help increase
your opt in rate.
Copyright 2010 Savvy Web Women Pty Ltd
USE THIS ARTICLE?
can as long
as you include the following:
Wendy Moore is
founder of www.savvywebwomen.com and
the Web Secrets Success Club - the step-by-step, hold
your hand membership program that gives you the tools and confidence to
internet savvy. To receive your F.R.E.E. Special Report and weekly
articles to expand your online internet toolkit, visit www.savvywebwomen.com.
has been your biggest challenge in business and how did you overcome it?
I think just getting into business and having no idea what I was doing!
I didn't understand tax or cashflow or even sales and marketing! I
overcame these issues by going out and spending a LOT of money on my
business education (it was worth every cent!).
you had to start your business again from scratch, what would you do
I would figure out my niche earlier. When I realised I wasn't a
freelance writer, but an Information Product Specialist, my business
exploded - I didn't understand the power of the niche until that point!
do you admire and why?
Miley Cyrus - she has created an entire industry around what she loves
to do at the age of 16 while keeping her feet on the ground and not
turning into a precocious brat. I'm not HALF as rich or famous as her
and I'm FAR more of a brat!
takes a lot of determination and dedication to succeed in business.
What keeps you motivated?
are your 3 biggest success tips?
Know your outcome - don't flit around doing a little
bit of this and a little bit of that, make a decision and stick to it.
Know your niche - don't think that by defining your
NEVER GIVE UP! Success is statistically inevitable
if you just keep going - yes, it can be hard going, but no one ever
achieved anything by giving up when stuff got tough.
Tell us about Leela...
Leela Cosgrove is Australia's #1 Information Product Specialist.
Leela's mission is to teach business people how they can take what's
already inside their heads and turn it into products, so that they can
begin to create the freedom in their lives that they truly deserve. She
has worked with some of the biggest names on the Australian and US
speaking circuits, creating more than $2 Million in value for her
clients over the last 3 years.
you a Successful Sister? Each
week, we'll spend five minutes with a successful sister. Like
to be considered to share your story? Let us know by firstname.lastname@example.org
You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar or
Her presentations and
workshops are ideal for anyone looking to get savvy on the internet
or discover the tools and techniques to successfully build a highly
responsive, targeted list of clients specific to your business niche.
If you liked today's issue, you'll love Wendy's products and coaching
programs to help you better understand the internet to build a highly
responsive, targeted list of clients specific to your buinsess niche.
Wendy made it to the very top of the corporate IT world, managing
multi-million dollar budgets, before gut-wrenching stress demanded she
reappraise her life and follow her true passion.
With over 14 years
experience in the Information technology industry, Wendy now educates,
empowers and inspires others and says, "It's all about education and
gaining from other's experiences. I'm passionate about helping women
in business better understand and utilise the amazing power of
the internet. If you could make money without
seeing a single client, how would getting your time back change your
You can learn more about Wendy and her courses, programs and products
at her website, www.savvywebwomen.com
You may absolutely
share this newsletter with people you think may enjoy it. When doing
so, please forward it in its entirety, including our contact and
copyright information. Thanks and enjoy!
Savvy Web Women Newsletter is written by Wendy Moore. If you
any questions or comments, please send them to: email@example.com
Copyright 2010 Savvy
Web Women Pty Ltd. All rights reserved.
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