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Having trouble viewing this newsletter? View Online  Wendy's
WeekHello 2010! Welcome to the first newsletter for 2010. Hope you had time to take a break, recharge and rest up over the festive season. I spent some time in a truly glorious part of the globe, in Colorado, USA. At right is the view from the balcony where friends were staying. Whilst it was very chilly at times (minus 14 degrees C!), it certainly gave me an opportunity to slow down, focus and set some grand goals for 2010. I'll be sharing more on that with you in future newsletters.  Have you Registered for The
Millionaire Affair?My first event for 2010 is as a guest speaker on the Webinar series The Millionaire Affair. This event is totally f.ree and will feature a star studded line up of business entrepreneurs including Mark Victor Hansen, John Assaraf (from the Secret) and Gary Vaynerchuk to name just a few. It all starts on 25th January (USA) / 26th January (Australia) so find out more and register here. Until next week, happy surfing!  "Showing Business Women how to Be Internet Savvy" PS: Help the less fortunate by supporting the activities of Inner Wheel Australia
Are you a Savvy Web Women fan yet? Become a Facebook fan today by clicking here.
Join some of the best known entrepreneurs on the planet in January for the week long Millionaire Affair. Registration is f.ree. Find out more here.
For February, Dainaz Illava will join us to share her tips on using Social Media landscape and Facebook Fanpage. You can secure your spot by registering here. Wendy
Recommends  Sprout Wealth BookMy latest book, as a contributing author, is now available! You can now trial a copy of the book F.ree for 30 days. You just pay shipping. If not 100% thrilled with your copy, send it back, no questions asked. To trial take a look here. Or Buy It and Love it today! Know you'll love it? Pay in full and we'll send you your copy asap. To own it today take a look here. Ultimate Results Video Marketing Seminar International leaders in video and social marketing Pam and Steve Brossman invite you to a one-day seminar that will help business owners get more customers using the power of social media with video marketing. This seminar will be held in Sydney in February. Further details here. Feature Article List
Building Tool Every Website Must Have Aside from establishing an online prescence, one of the main business goals of anyone launching a website should be to build a database or email list of potential customers and clients. To be successful in business, you need to attract customers who are interested in your products and services. A website is an extremely easy and cost effective way to do this - provided you get a few key points right. Your website should serve one of two purposes: 1. to make a sale or 2. to secure a visitor's contact details. Your website purpose will determine the nature and content of your website. Statistics show a potential customer usually needs to get to know, like and trust you before they will make a purchasing decision. Securing a way to keep in contact with them will allow you to build that relationship over time. It will also provide you with a way to share great information and establish yourself as an expert in your business niche. Opt-In Options
One of the most effecitve ways
to gather the contact details for
a visitor to your website is to use an opt-in box. An opt-in
box is another term
for a website registration form. As its name suggests, it's a box you
place somewhere on your website with
blank fields that usually asks a visitor to enter certain details, such
as their name and
email address.
You'll find an example of an opt in box on the Savvy Web Women website here. Many email programs will provide you with a form to use to create an Opt-in box for your website. If you are not technically inclined, your website support person should be able to set this up for you. Personalise it An opt-in box is customisable. This means that you can choose what template you'd like to use, the size of the box, what information to ask for from your website visitors and even the words to use if you'd like to customise the submit button. It's up to you what information you ask your visitors to give you. Anything from just their name and email address to their age, preferences or country where they live. If the registration form is for a newsletter subscription, for instance, you may also want to know where the person learned about your site and business. Keep in mind, however, your aim is to make the whole process as quick and easy as possible. Too many boxes and questions and people will quickly lose interest and click away. What to offer If you're like me, your email inbox is overflowing with newsletters or the latest offers. We're all suffering from information overload, so why would a visitor to your website choose to receive yet more information? You need to offer something of value to them. Your
information packed newsletter for f.ree is not enough. Whilst a great
newsletter may keep them on your list, it unlikely to get them
to
JOIN your list. Instead, offer your visitors a
f.ree
downloadable product such as an
audio in mp3 format, an ebook, special reports in PDF format or
widgets. Don't forget to put a value on your offer - if you
were to sell this product, what price would you put on it? 
By
Wendy Moore WANT TO USE THIS ARTICLE? You
can as long
as you include the following:
 Leela
Cosgrove ofBusiness
Writers Anonymous
Question
1
I think just getting into business and having no idea what I was doing!
I didn't understand tax or cashflow or even sales and marketing! I
overcame these issues by going out and spending a LOT of money on my
business education (it was worth every cent!).
Question
2 I would figure out my niche earlier. When I realised I wasn't a freelance writer, but an Information Product Specialist, my business exploded - I didn't understand the power of the niche until that point! Question
3 Question
4 Question
5
Tell us about Leela... Leela Cosgrove is Australia's #1 Information Product Specialist. Leela's mission is to teach business people how they can take what's already inside their heads and turn it into products, so that they can begin to create the freedom in their lives that they truly deserve. She has worked with some of the biggest names on the Australian and US speaking circuits, creating more than $2 Million in value for her clients over the last 3 years. For more about Leela, visit www.businesswritersanonymous.com.auAre
you a Successful Sister? Need
A Speaker Her presentations and
workshops are ideal for anyone looking to get savvy on the internet
or discover the tools and techniques to successfully build a highly
responsive, targeted list of clients specific to your business niche. Where is Wendy Speaking Next? Global The Millionaire Affaire Webinar Series - Tuesday 26th January 2010 Quick Links Visit the Savvy Web Women Blog Register for our F.R.E.E. monthly teleseminar Join my Web Secrets Success Club Become a Savvy Web Women Affiliate About Wendy With over 14 years
experience in the Information technology industry, Wendy now educates,
empowers and inspires others and says, "It's all about education and
gaining from other's experiences. I'm passionate about helping women
in business better understand and utilise the amazing power of
the internet. If you could make money without
seeing a single client, how would getting your time back change your
life?" Manage your Subscription You may absolutely
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copyright information. Thanks and enjoy! Copyright 2010 Savvy Web Women Pty Ltd. All rights reserved. You are on our list because you visited one of our websites. To change your subscription, see link below. Disclaimer: This newsletter is not intended to be a substitute for investment or professional advice. It is a broad discussion to provide a general understanding. Before acting, you should seek specific professional advice for your unique situation. Links Disclosure: some links within this newsletter may be affiliate links that allow us to earn a commission. Join
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