Join some of the best
known entrepreneurs on the planet in January for the week long
Millionaire Affair.
Speakers
include John Assaraf (from the movie The Secret), Mark
Victor Hansen (author of the Chicken Soup for the Soul Series and One
Minute Millionaire), Derek Sivers (founder of CDBaby), Janet Beckers,
Sarah Prout and Wendy
Moore - that's right, you'll also hear from me! Registration
is f.ree. Find out more here.
Wendy
Recommends
Sprout Wealth Book
My latest
book, as a contributing author, is now available!
To order your copy of "SPROUT WEALTH - Businesswomen and
the Law
of Attraction" take a look here.
Feature
Article
How
to Use
Online Links Effectively
An
Online link basically refers to a
connection or clickable link online. On the internet, online links
are a vital component of websites and can even help you
improve
your search engine ranking. Links are a great way
to build relationships and help business
owners establish
trust among their visitors and customers.
There are many ways
to use links for business success.
First, start
with the content you are already providnig on your site.
All
the information you've provided on your site about yourself, your
business, testimonials and other relevant things that you know will be
useful to your website visitors. Each of these sections can
be
reached by the use of an online link.
Remember,
quality is one thing web users look for when
researching information online. Another is ease of navigation.
Links help ensure your site is easy to move around on in an
ordered fashion. If your site is confusing or has no obvious
roadmap, your visitors will find this confusing and soon leave. Hence,
you need to keep this in mind anytime you update your website.
Broken
links are another website no-no. When visitors click a link
on
your site and the page does not exist or they get an error, their
attention span will rapidly dwindle. Ensure you do an audit
of
the links contained in your website at least every 6 months, more
frequently if you have the resources.
One way of building links back to your own site is by submitting
articles to directories. Savvy Web Women has written quite a few
articles to date on the power of using articles in your
business.
Articles are your chance to show your readers that
you are an
expert and are capable of
giving them valuable information. At the end of your article, include a
link back to your website. Your author resource box should also
have a link back to your site or blog. These links are called
back links and can really help push your website or blog up the page
with search engine rankings.
If you're a member of a networking group which allows you to
post
articles on their site or the site's
blog, make the time to utilise these golden opportunities
and make
use of these links. The purpose of providing links in the articles you
write is
to give your target readers easy
access to your website. It is literally just a mouse click
for
them to be directed back to your site. Many readers will do
this
if they have enjoyed your article and wish to learn more
about
you or to find other articles you may
have written. Members of our Web
Secrets Success Club
enjoy an exclusive opportunity to post articles on the Savvy
Web
Women website. It's a great way for them to establish their
credibility in their field of expertise.
Listing your website and a link to it on an online business directory
is also highly recommended. This
will ensure your site gets easily searched. Some networking sites also
make this directory feature
available to members so make sure you take advantage
of this as
well.
Now
might be a good time to do a stock take of any networking sites to
which you belong and see what benefits they offer to members.
If
posting articles or offering a business directory listing is available
to you, make a note and add it to your To Do list. The benefits can be
enormous for often, little or no cost.
Exchanging links is also a very common practice among Internet users.
This is
done either one-way or two-way. A
one-way type of link is when a particular website links to another site
with relevant content. In other
words, the site you link to is complimentary to yours or it
may
contain relevant and interesting
articles there that you'd like to share with your readers. A
two-way or
reciprocal link, on the other
hand, means website A links to website B and vice versa. This can be
arranged between the two websites involved.
To make your site easy to link
to and attractive to other business people and publishers, you need to
establish your
authority in your specific field. How do you this? Again we go back to
providing quality and useful content. Writing articles that find
solutions to problems such as the "how to" type or
those that share
tips and strategies will secure the best results for you.
When you write, use
simple and conversational language so that people will easily
understand your message. Edit and proofread your articles more
than once to make sure there are no grammatical or spelling errors.
By
Wendy Moore
Copyright 2009 Savvy Web Women Pty Ltd
WANT
TO
USE THIS ARTICLE?
You
can as long
as you include the following:
Wendy Moore is
founder of www.savvywebwomen.com and
creator of
the Web Secrets Success Club - the step-by-step, hold
your hand membership program that gives you the tools and confidence to
become
internet savvy. To receive your F.R.E.E. Special Report and weekly
how-to
articles to expand your online internet toolkit, visit www.savvywebwomen.com.
Five
Minutes with...
Kylee
Legge The
Publishing Queen
Question
1
What
has been your biggest challenge in business and how did you overcome it?
My biggest challenge in business has actually been myself. I made sure
I learnt from the best
early on so effective marketing and getting business was never a
problem for me. My biggest
challenge was I got a good reputation and good quantity of clients
quickly and easily but being
a shop-a-holic I spent the profits just as quickly as they came in to
market and continue to
grow my business. I now have a good team to work beside me; a
bookkeeper to make sure I am
managing my money correctly and a business coach to keep me in line.
Now that I have learnt
how to manage my money by controlling my spending there is always
plenty of money in the bank
and plenty coming in on a regular basis so I no longer need to worry
about cash flow.
Question
2
If
you had to start your business again from scratch, what would you do
differently?
The Publishing Queen is actually my second business and that is exactly
how I established it - changing everything I didn't
like about my old
business to create a better business for me and in turn better service,
quality and prices for my customers. I changed the following things:
1. Don't have a physical office but run a virtual
office. This way you can work from anywhere in the world, at any time
of day (or not work as the case may be). You don't want to
have to go
to work 9-5 or for you business to stop functioning because you
didn't
turn up one day.
2. Don't employ anyone but delegate to sub contractors
who can work self sufficiently from their own home/office with their
own equipment at no expense (insurance, super, equipment, training,
unproductive hours etc.) to you other than the pre-agreed rate for the
job they are doing for you.
3. Automate everything into systems that run without
you needing to do anything. My favorite system's are the ones
that put
money straight into your bank account while giving your customer their
purchase instantly and all you have to do is watch the money appear in
your account.
Question
3
Who
do you admire and why?
I admire a wide
range of people for different reasons. In business I find it is best to
surround yourself with the best of the best and learn to imitate the
qualities you like in others to improve you as a person, your business
and what you can offer your customers. If I had to pick one person I
would have to say Stuart Zadel Australia's foremost
'Think and Grow
Rich' expert. He took a book he didn't even write,
and distributed it
all over Australia to create 3 very powerful outcomes. Firstly he loves
what he does, secondly he has an automated system to ensure he gets
paid good money for doing it and thirdly he is getting a very powerful
message out to a large volume of people for fr.ee. This is what I teach
all my customers to do and what I aspire to do every day. Love what you
do, help as many people as you possibly can in a life changing way by
doing it and make sure you personally are looked after financially as a
result of your efforts.
Question
4
It
takes a lot of determination and dedication to succeed in business.
What keeps you motivated?
Honestly the adrenaline rush. That might sound strange but I love what
I do, love helping people publish a book to fulfill their dreams (and
provide them with enough money to be able to get paid for what they
love to do) and I love getting paid for what I would do for fr.ee. That
is 3 lots of adrenaline being pumped into me repeatedly on a daily
basis. How can you not keep doing what you are doing when you are
having fun, changing lives and getting paid for it!
Question
5
What
are your 3 biggest success tips?
Interesting
question as this is almost what the first 1/3 of my second
book is about.
- Start Now - the biggest thing that stops
anyone
achieving anything is themself. Don't procrastinate just do
it now, it
doesn't need to be perfect it just needs to be started and
perfected
later.
- Don't Stop - the second biggest
thing people stopping
people achieving is not completing a task. Work on 1 task at a time and
don't start task 2 until task 1 is not only completed but
successfully
marketed and already making money for you. Splitting your focus is the
best way to lose control of everything and complete nothing.
- Repeat and multiply - once something works
(and
starting and finishing it puts you well on the way to success)
don't
just do it once. Do the same thing again and again as if it was
successful the first time it will be successful the next time. Make
sure you multiply as well eg. if you marketing is successful on book 1
keep doing it but to be even more successful bring out book 2 and apply
the same formula you used to create the first success to it and you
will be twice as successful.
Tell us about Kylee...
The Publishing Queen offer services in 2 areas. Firstly we offer advice
and training on how to Self Publish and secondly we help guide you
through each of the steps in the Publishing Process customised for your
specific book. The 7 stages in the publishing process include: Writing,
Editing, Illustrating, Designing, Registration, Production and
Distribution.
The Publishing Queen also runs Seminars on 'How to Publish a Book for
Pleasure, Profit or Publicity' and 'How to Make Money while
You Sleep
by Becoming a Published Author in Less than 3 Months' and
Bootcamps on
'How to Write a Book in less than 7 Days' and 'How to Pitch
your book
to Publishers and Distributors in less than 1 Day'. She also
has a
range of books available to assist you in the various stages of the
Publishing Process.
For
more about Kylee, visit www.thepublishingqueen.com
Are
you a Successful Sister?
Each
week, we'll spend five minutes with a successful sister. Like
to be considered to share your story? Let us know by emailingcontact@affluencia.com
Need
A Speaker
Would
You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar or
Webinar
Guest?
Her presentations and
workshops are ideal for anyone looking to get savvy on the internet
or discover the tools and techniques to successfully use Social Media
and the internet in business.
To book Wendy, send an email to contact@savvywebwomen.com.
Where
is Wendy Speaking Next?
Global
The
Millionaire Affaire Webinar Series - Thursday 27th
January 2010
Quick
Links
Visit the Savvy
Web Women
Blog
Register
for our F.R.E.E. monthly teleseminar
Join my Web Secrets Success Club
Become
a Savvy Web
Women Affiliate
About
Wendy
Wendy
Moore is founder of www.savvywebwomen.com
and affluencia.com
and committed
to showing women everywhere how to be internet savvy.
If you liked today's issue, you'll love Wendy's products and coaching
programs to help you build confidence and add the necessary tools and
techniques to better utilise the power of the internet.
Wendy made it to the very top of the corporate IT world, managing
multi-million dollar budgets, before gut-wrenching stress demanded she
reappraise her life and follow her true passion.
With over 14 years
experience in the Information technology industry, Wendy now educates,
empowers and inspires others and says, "It's all about education and
gaining from other's experiences. I'm passionate about helping women
in small business better understand and utilise the amazing power of
the internet. If you could make money without
seeing a single client, how would getting your time back change your
life?"
You can learn more about Wendy and her courses, programs and products
at her website, www.savvywebwomen.com
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Savvy Web Women Newsletter is written by Wendy Moore. If you
have
any questions or comments, please send them to: ask@savvywebwomen.com
SavvyWebWomen.com,
GPO Box 2000, Melbourne Vic Australia 3001
Tel: 61 (3) 9686 2288 Fax: 61 (3) 9682 4010
Email: ask@savvywebwomen.com
Copyright 2009 Savvy
Web Women Pty Ltd. All rights reserved.
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