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[Wendy Moore SWW]: (time sensitive) Sweeping changes to Facebook You Need to Know... Sent Tuesday, February 15, 2011

February 2011

Having trouble viewing this newsletter? View Online

Is it time to be a Social Media Super Hero? Find out more here

Wendy's Week

MUST READ: Sweeping Changes to Facebook Business Pages
Facebook have announced major changes to Facebook Business Pages that will take effect on 10th March 2011.

In a nutshell, Facebook are changing the way Facebook works "under the covers". It's a bit techo, but stay with me - Facebook are changing how Tabs on pages work - they're phasing out FBML (Facebook mark up language) in favour of iFrames (that is, the website code used behind the scenes to build the tabs on pages). Still with me? :o)

What does it mean for you?
If you currently DO NOT have a Facebook business page and you wait too long, after 10th March you will not be able to add custom tabs like you can today (using FBML) when you finally do decide to create one. We don't even fully understand the full impact of the changes yet.

If this is you, my suggestion is that you get your page created asap - well before 10th March!

For now, existing pages with existing custom tabs (using FBML) are fine and can be edited.

However, even on existing Facebook pages, if you don't already have custom tabs set up (you know the ones you see with an image, a video link, a newsletter sign up box, etc), after 10th March, you won't be able add this functionality to your page as easily as you can today. We don't even know if you'll be able to add Custom Tabs. So that means no Welcome Tabs, Special Offer Tabs, Newsletter Sign Up Tabs, you get the picture.

What you need to do
If you have ever considered getting a Facebook Business page for your business but have been putting it off, you need to act now. Don't wait until 10th March as it will be too late (you have only 23 days!). It takes time to put a page together and you do not want to be caught in the last minute rush and miss out.

We can help you
We can help you set up your Facebook Business page or fix up your existing page. We have built many client pages and you can view examples here.

To encourage you to take action (remember, only 23 days left) and to avoid a last minute rush, I'm going to reward the action takers with a $100 discount.

Not only that, I'll throw in Google Analytics on two of your Facebook Business page Tabs. So that's a total saving of $197.

First 10 pages booked only. Act now, click here. Use CouponCode: SAVVYPAGE

Give it to us and we'll sort it out for you.

If I totally lost you when I mentioned the word techo :o), I explain it all more fully on our Savvy Web Women Facebook page here.

Are You Ready to be a Social Media Super Hero?
If you've ever wondered what all the fuss is about Facebook, Twitter and LinkedIn and How to Apply them to your business, this is a Must Attend workshop for you

You can find out all the details, dates and cities here on our Facebook page. Please take the time now to visit, like the page and say hi!

Until next week, happy surfing!

"Showing You How to Build a Client List and Get Clients"

PS: Save the Whales and Dolphins by Supporting the Whale and Dolphin Conservation Society Australasia

Are you a fan yet? Like Wendy Moore on Facebook today by clicking here.

Events & Webinars

Social Media Super Hero Series of Workshops
Coming to a city near you!

I'll be joined by Award Winning Business owner Yvette Adams and Twitter guru Zoe deLuca as we head around Australia and New Zealand bringing you our Social Media Super Hero workshops.

Our tour kicks off in Sydney, Australia on 21st March then we head to
Newcastle, Brisbane, Perth, Melbourne and Canberra before heading
across the creek to Auckand and Wellington in New Zealand.

We'd love for you to join us and you'll find all the event details, dates and cities on our dedicated Social Media Super Hero Facebook page here.

SWW March No Cost Webinar SWW March No Cost Teleseminar
How to Use Social Media for Business Success Online

Monday, 28 February at 7 pm US Pacific;

Tuesday, 1 March at 12noon Melbourne, Australia
Register here

Wendy Moore is joined by Sue and Steve Soucy, stars of Millionaire Affair, as they share effective strategies on the fastest way to achieve business success online. Register here for Teleseminar

Still Time to Download our February Call...

Charly and I will be running an event on 21 May, 2011, showing you step by step (yes, bring your laptop to this one...) how to finally sort out your website and get it ranked properly.

Pre-register for VIP notification to this May event, be first to know all the details, and as a thank you, you'll also receive a copy of the audio from our February no cost teleseminar. Register here to download the call now.

Wendy Recommends

Get Google Analytics for Your Facebook Business Page

Any savvy business owner knows Google Analytics is a must to track visitors to your website or blog.

But what about your Facebook Business page? What's the point of having a page if you don't know what people are looking at?

Now you can! Google Analytics is now available for your Facebook Business page.

For only $97 you can start tracking:

Visitor statistics
Traffic sources
Visitor countries
Keyword searches
And much more to help you get in front of your ideal audience!

With monthly reports sent straight to your inbox and an entirely new outlook on your Facebook Business Page, it's time to get serious about your social media presence.

With so many users gravitating towards Facebook and businesses eagerly following suit, doesn't it make sense to treat your Facebook Business Page as seriously as you would your official website?

Find out more and how we can help you set up your Facebook Business page with Google Analytics here.

Raving Fan

"The Perfect Person"

"As online business owners, we understood the importance of using social media but found the setup all a little difficult.

We had heard Wendy speak on the correct use of social media and knew that she was the perfect person to assist us in the setup of our Facebook branding and fan page. The process was an absolute pleasure with great liaison between Wendy and ourselves and I am absolutely delighted with the result. Thank you Wendy!"

Carol Ruggeri, www.BoudoirBandit.com.au

Feature Article

Why You Need Google Analytics for Your Facebook Business Page

As a business owner, you may be making the most of your online presence via using social networking sites, such as Facebook, LinkedIn and Twitter to reach new audiences and promote your products and services.

But are you using the right tools to keep track of who is finding you and how?

What's the point of going to all the effort of marketing yourself online and connecting with your target market, if you don't if it is having any effect and you are not tracking your statistics? Read more here...

Wendy Moore, EzineArticles.com Basic PLUS Author

By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog - the information packed resource that shows business owners and entrepreneur show to get in front of an audience that wants to buy what they are selling. To receive your F.REE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

Need Content for your Blog or Website?

We happily share articles on building a responsive, targeted customer list with other savvy business owners and entrepreneurs who understand the value of providing their clients with great content.

If you'd like us to share articles, please contact us at ask@savvywebwomen.com so that we can discuss your needs.

Five Minutes with...

Jodi-Anne Hasler of Pet Perfection

Question 1
What has been your biggest challenge in business and how did you overcome it?

Employing my first staff member. As I was the only person in my business for many years, my clients came to my business for my work. So when I became pregnant and decided to employ another dog groomer to help and then have them do all the grooming while I had my first child, a lot of clients kicked up a fuss, refused to let the new staff member touch their pet, some even left. Being pregnant helped me and the business overcome this challenge as I had no choice and soon - to my relief - the majority of clients settled down just fine. We still have this problem to some degree every time I employ someone new, but we now have a "no choice of groomer" policy (the really stubborn clients we charge extra), where my clients understand that their dog will be groomed by the next available groomer no matter who they are. To do this I train all my groomers to a high standard and expect no less on every dog groomed.

Question 2
If you had to start your business again from scratch, what would you do differently?

Learn how to say "No" a lot sooner. Other than that nothing, I have no regrets. The only thing is that the industry has developed a lot since I started 17 years ago and where there was no training available back then, there are many dog grooming course becoming available now.

Question 3
Who do you admire and why?

My mum!I worked as a staff member at my mum's Ballroom Dancing studio as I was growing up and now she work for me as a receptionist/bather 3 days a week(which sometime includes babysitting), on top off babysitting for my two sisters the other two weekdays, and helping out with all the kids on weekends. And although she is still pushing me to be a better person, groomer etc. she is my biggest supporter. She is totally amazing, I would not be the person I am today and can only wish to be the person she is with a huge heart and never ending will.

Question 4
It takes a lot of determination and dedication to succeed in business.What keeps you motivated?
My clients, both canine and human are my motivation. They become part of my Pet Perfection family, a lot of my clients have seen me grow from a shy 19 year old, through the tough starting up years, on to marriage and children and in return I have seen many of their puppies grow up and pass on.

The support given and received from both sides is what keeps me going. Working with animals is not for everyone but for me I could not do anything else, even the little buggers that bite still reward you, in the knowledge you have made them comfortable and sweet looking for the next few months at least.
Question 5
What are your 3 biggest success tips?

Get personal with your clients.
Great Customer Service.
Continue to learn and improve, nothing is ever perfect.

Tell us about Jodi-Anne...

I run Pet Perfection an innovative dog grooming salon in Wheelers Hill, where the dogs are treated as if they were our own and their human owners are able to watch them being groomed to their request and needs through our closed circuit TV, while relaxing with a tea or coffee. Those clients who are time poor are able to drop off and pick up later.

For more about Jodi-Anne, visit www.PetPerfectionGrooming.com.au

Need A Speaker

Wendy_Moore Would You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar or Webinar Guest?

Her presentations and workshops are ideal for anyone looking to get savvy on the internet or discover the tools and techniques to successfully use Social Media and the internet in business.

To book Wendy, send an email to contact@savvywebwomen.com.

Where is Wendy Speaking Next?

2011 - Australia
Sydney

Social Media Super Hero [Full Day Workshop] - Monday 21st March 2011

Newcastle

Social Media Super Hero [Full Day Workshop] - Tuesday 22nd March 2011

Brisbane

Social Media Super Hero [Full Day Workshop] - Thursday 24th March 2011

Perth

Social Media Super Hero [Full Day Workshop] - Tuesday 12th April 2011

Melbourne

Social Media Super Hero [Full Day Workshop] - Wednesday 13th April 2011

Canberra

Social Media Super Hero [Full Day Workshop] - Thursday 14th April 2011

Charly & Wendy Live [Full Day "bring your laptop" Workshop] - Saturday 21st May 2011

2011 - New Zealand

Auckland

Social Media Super Hero [Full Day Workshop] - Monday 18th April 2011

Wellington

Social Media Super Hero [Full Day Workshop] - Wednesday 20th April 2011

Quick Links

Visit the Savvy List Building Blog

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About Wendy

Wendy Moore is founder of Wendy_Moore

www.savvywebwomen.com and www.WendyMoore.net and committed to showing business owners and entrepreneurs everywhere how to be internet savvy.

If you liked today's issue, you'll love Wendy's products and coaching programs to help you build confidence and add the necessary tools and techniques to better utilise the power of the internet.

Wendy made it to the very top of the corporate IT world, managing multi-million dollar budgets, before gut-wrenching stress demanded she reappraise her life and follow her true passion.

With over 15 years experience in the Information technology industry, Wendy now educates,empowers and inspires others and says, "It's all about education and gaining from other's experiences. I'm passionate about showing business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling."

You can learn more about Wendy and her services, programs and products at her website, www.savvywebwomen.com

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Savvy Web Women Newsletter is written by Wendy Moore. If you have any questions or comments, please send them to: ask@savvywebwomen.com

SavvyWebWomen.com,GPO Box 2000, Melbourne Vic Australia 3001
Tel: 61 (3) 9686 2288 Fax: 61 (3) 9682 4010
Email: ask@savvywebwomen.com

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