Savvy Web Women Pty Ltd

 Having trouble viewing this newsletter?  View Online

A fun packed few weeks attending various networking events including Zooba, Women's Network Australia and Red Tent Woman Events  (pictured right with Ludwina Dautovic and Melissa Parente).  I'll be the June guest speaker.

I was also a guest speaker on the Massive Client Attraction Week telesummit and the Australian Business Women's Webinar discussing how important it is to have a professional Digital Profile.  

If you are actively using Social Media in your business (and you should be!), this is vital.  If you are not sure if you are on the right track, contact us for a chat.

Like to Work 1:1 with Wendy Moore?
Would you like to Own your Business Niche?  Are you ready to attract quality clients that can't wait to hear from you, work with you and buy from you?

If you are not achieving the results you want in business right now or not attracting the clients you know you deserve, the problem may be that they can't find you! Sounds simple doesn't it?  But are you really stepping up and owning your niche?  No matter what your business, when people need a product or service that you offer, do they think of you? 

You now have the opportunity to work 1:1 with me. I worked with a client recently who increased her Twitter following by over 500% in just 7 days.  

Like more clients? Work with me and I'll show you how.  Find out how we can work together here. 

Until next week, happy surfing!

"Showing You How to Build a Client List and Get Clients"

PS: Sell your shares and donate to charity via Share Gift Australia

Are you a Savvy Web Women fan yet? Like us on Facebook today by clicking here.

Web Secret Success Club Like page!

Events & Teleseminars

Savvy Snapshot Webinars
3 to Choose From -  Register here
15, 22, 29th June (USA/UK); 16, 23, 30th June (Australia)

Attend our very popular Savvy Snapshot Events as a Webinar guest!  If you were not able to make the live events due to proximity, attending 1, 2 or all 3 Webinars is the answer!

Webinar 1 - Easy, Effective Ways to Build your Client List

Webinar 2 - List Building Using Social Media

Webinar 3 - List Building Using Traditional Media

You can find out details here.

Media in the Digital Age
July F.ree Monthly Webinar -  Register here
26 July (USA / UK); 27 July (Australia)

Liora Mendeloff will share her 7 key components to creating an effective online media kit.

You can secure your spot by registering here.

Missed last month?  
April Webinar - How to Flirt and Convert on Facebook
Take a look here to secure your copy. 

The Red Tent Woman goes to Sydney
Sydney based? Love to connect with other women a little differently? Attend a Red Tent Woman Event in Sydney.  You can find out more here.

Feature Article

How to Write a Headline that Sells  

Words are very powerful. Whether spoken or written, words can influence people and they can persuade them to take action. Depending on how they are used, words will either have a positive or negative impact.

On the internet, the written word needs to be clear as it is the only way you have to communicate, whether creating an article or blog post or writing sales copy on your website.  Your message can be delivered with more impact based purely on how you choose to communicate to your readers and your unique choice of words.

In writing content or copy for your website, starting with a good title is a must. The title, also called the headline, needs to grab the attention of the reader and provide an insight into what your site or article is all about.  The purpose of the headline is to be creative and catchy enough to encourage your visitor to continue reading the next line. 

You have to keep in mind that most visitors will  just scan a web page first.  If you have not grabbed them "at hello", chances are they will quickly lose interest, move on to the next article or click away from your website.

A headline needs to be specific but should not be too long. Avoid general titles. In other words, you have to have a target market in mind to ensure your headline is clear, consice and delivers your message. Write a great headline first and you will find it easier to write your article or website copy or content.

An ideal technique in creating a headline that stands out is to write out several of them first and see which one sounds the best.  What feels right to you? Try going back to it several times to check your choice of words and how they are structured. Edit it a number of times to determine which one will have a greater impact on your readers and deliver the message you are looking to convey.  Doing this ensures that your headline is crisp and clear.

Let's take a few examples. The title "Writing Blogs is Fun", for instance, is quite general.  It says what you are trying to say, but if you look at another interesting angle for your topic, you can make a bigger impact.

If your target market is people looking for blogs that pay people to write, you might change the original title to something like "Writing Blogs Can Earn You Money" or "Earn Money Online by Writing Blogs or Blog Posts."

When people, especially those who love to write, read this headline there is enough of a hook to encourage them to read on and find out how to earn money through blogs or posting on blogs.  What type of "hook" can you include in your next headline to attract the attention of your target market?

So remember, creating a specific headline that will grab attention will take some time, a little effort and a dash of creativity.  Continue to practice to hone your writing skills and you're on your way to establishing a following of regular readers.

Need help branding your social media sites? Check out our Social Media Starter Kits here.

By Wendy Moore
Copyright 2010 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog - the information packed resource that shows business owners and entrepreneurs how to better understand the internet to build a highly responsive, targeted list fo clients specific to their business niche. To receive your F.REE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net. 

Need Content for your Blog or Website?

Five Minutes with...

Question 1             
What has been your biggest challenge in business and how did you overcome it?

AUGUST 2010

Gold Coast, Australia

Women's Real Estate Network - [Event] Tuesday 17th August 2010

Brisbane, Australia