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[Wendy Moore SWW] - How to use RSS feeds + final day to buy Gold Tix Sent Thursday, July 30, 2009
www.savvywebwomen.com
July 2009

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Savvy Social Media Event- Gold Tix sales End Friday 31st July (tomorrow!)
 - Book your seat now by clicking here
 
Wendy_and_RenataWendy's Week

Fitted for Work - our chosen Event Charity

I had the great pleasure of meeting Renata Singer recently from Fitted for Work.

Fitted for Work is a service committed to helping long term unemployed and disadvantaged women obtain work, maintain employment and ultimately achieve financial independence.

I am very excited to announce we have chosen to support Fitted for Work for our Savvy Social Media event on August 30th!.

Ben_AngelGold Tickets are only on sale for just 1 more day! Grab yours here.

Ben Angel - Guest MC  I'm also pleased to announce our Event MC will be author, speaker and stylist Ben Angel.  Keep an eye out for Ben's book: Sleeping your Way to the Top in Business, officially launched on Augsut 6th.

Until next week, happy surfing!

Wendy Moore
Wendy Moore
"Showing Business Women how to Get Online"

PS: Help all creatures great and small at www.rspcavic.org

Follow me on Twitter   YouTube     LinkedIn     Find me on Facebook

Are you a Savvy Web Women fan yet? Become a Facebook fan today by clicking here.

Events & Webinars

Understand_social_mediaBonus Webinar Series - Register here
Part I - YouTube

Join us in the lead up to our August  Savvy Social Media Event with a Special 3 part Webinar Series.  Our first Webinar, featuring guest presenter Ludwina Dautovic will take place on Tuesday August 4th at 11am.

Webinars are fun as you can interact with the presenter right from in front of your computer.  Register F.ree today as we are trialling a new system and only have 20 places available.

August Monthly Webinar - Register here
Setting up a Website - what's involved?

Creating a website is not just about a bookmark in cyberspace - there is so much more to the whole process.  Join Wendy Moore as she steps you through the many steps required to create a website.

To listen in live to this f.ree Webinar, just register here.

How to Use Blogging for Business Success
Miss our July Teleseminar? Register and download it here

Wendy Recommends

Are you up to the Challenge?
Discover How to Turn Your Passions into Profits FAST By Creating Your Own Info Product in 59 Minutes or Less (and then MILK IT for all it's worth).  Join the Passion Into Profit Challenge and the best part is, it's absolutely f.ree.  Curious?  Find out more here.

Secrets to Creating a Successful Online Marketing Strategy
Discover what everyone ought to know about creating a successful online marketing strategy that will not only get your website noticed by Google, but will generate leads and convert sales!  

Ludwina Dautovic will strip back the curtain and share quite openly the strategies she used to succeed online.  Find out more here or call 1300 799 491.

Feature Article

How to Use RSS Feeds

You may have seen the words RSS Feed many times on websites and blogs that you frequent, but exactly what is an RSS Feed?

What is RSS?

RSS refers to Really Simple Syndication which is actually a format that allows a publisher to get updated content on their website or blog with little effort. Sometimes, RSS is also known as Rich Site Summary. Feed formats used in updating web content include news headlines, blog posts, audio clips and videos.

RSS formats have been in existence since 1999 but its popularity soared during 2005 and 2006. Currently, there are many sites that offer a feed of their content through the RSS format.

Why use RSS?

No longer do you need to search for fresh content every day to provide information on your site. RSS is a lot more convenient because it allows you to utilise other people's information and feed it directly onto your website or blog. Gone is the need to rush writing articles or hire article writers. Just search for relevant articles from directories on the internet and RSS allows you to feed them directly to your website.

How to use RSS

Using RSS feeds is easy. You just have to add several lines of code on your web page or blog and your content will automatically be updated.

Usually you need a feed reader or news aggregator software to gain RSS feeds from different websites and display them on your own web pages. Feed readers come in a variety of platforms but there are also the web-based feed readers such as My Yahoo, Bloglines and Google Reader.

After obtaining your feed reader, the next step is to find sites that syndicate content and add the RSS feed to the list of feeds your reader keeps track of. This is done through subscription and usually by entering the feed's URL into the feed reader.

Another option is to simply click an RSS icon in a browser which automatically starts the subscription process. The main function of an RSS reader is to monitor the user's subscribed feeds for new content, downloads them and then provides a user interface to read the feeds.

Any publisher or author will greatly appreciate the benefits they can gain with using RSS feeds. By providing fresh and relevant content on a consistent basis, there's an increased possibility of attracting more visitors to your site. Additionally, search engine spiders will be prompted to index your web pages and will do so regularly, particularly as your site is updated frequently with fresh information.

By Wendy Moore
Copyright 2009 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can, as long as you include the following:

Wendy Moore is founder of www.affluencia.com and creator of the Savvy Web Secrets Mentoring Program - the step-by-step, hold your hand program that gives you the tools and confidence to take your business online. To receive your F.R.E.E. Special Report and weekly how-to articles to expand your online internet toolkit, visit www.savvywebwomen.com. 

LynettePalmenFive Minutes with...

Lynette Palmen of Women's Network Australia

Question 1             
What has been your biggest challenge in business and how did you overcome it?
It's natural that the bigger an entrepreneurial enterprise becomes the more challenges it will face. With a unique and innovative concept like Women's Network Australia it's inevitable that others will attempt to copy and steal the firms Intellectual Property. They say imitation is the greatest form of flattery, which it is, but preservation is the name of the game in business, so trademark everything that's not nailed down and engage a crack legal team to jump on offenders when issues are brought to your attention. It works for me - bring on the next challenge I say!

Question 2
If you had to start your business again from scratch, what would you do differently?

Like with having a baby there's never a good time to start a business. If you're driven by entrepreneurial passion you just need to jump in and make it happen. I started Women's Network Australia back in 1990 during the last economic crisis. I took absolutely no notice of what others were investing their fear into at the time and it proved an absolute blessing. If you can build a sustainable business that thrives during a financial famine imagine what is possible during the good times. We're now in another economic crisis so against the crowd sentiment I'm the entrepreneurial driver behind yet another new business venture. In my mind there's no better time, let everyone else cocoon and hide-away in fear doom and gloom.

Question 3
Who do you admire and why?

I enjoy being in the company of confident people, those who are willing to share and stand up for what they believe in, regardless of being judged or critized by others. I find these types of people interesting to spend time with. Because even if I don't agree with their opinion at least they have one - which in itself is a stimulating experience. I have always made a habit to looking at the direction the crowds are headed and if based on fear I just do the opposite.

Question 4
It takes a lot of determination and dedication to succeed in business.  What keeps you motivated?

Besides the fact that I enjoy my lifestyle ultimately it is not what business success is about. People often ask me how after nearly two decades my eyes still light up with excitement when talking about Women's Network Australia. You know for most people Friday is their favoured day of the week - but for me it's Monday, because that heralds a new working week and the opportunity to make some small difference in the lives of other women in business. And if you don't think that little things can make a difference try going to sleep with a mosquito in your bedroom.

Question 5
What are your 3 biggest success tips? 

  1. Always take complete responsibility for the financial side of your business and do not pass the buck. Pay your own accounts and if you don't know or understand something make it your business to educate yourself and find out the answers. There is no room for ignorance or acting like a victim.
  2. Do what you do well and get in the professionals to cover off on the rest. Avoid the DIY trap it's for house renovations, not for business success. Find the money to engage the services of experts to help guide and grow your business.
  3. There's lots of great business ideas sitting on shelves that'll never see the light of day. Make it your business to get comfortable with the fact that concepts and products only represent 20% of what a business is about, it's the other 80% being the marketing and sales that will make or break a business. Unless you understand this concept and are prepared to take it on board don't bother starting a business.

Tell us about Lynette...

19 years ago Lynette Palmen AM, Founder and Managing Director of Women's Network Australia, gathered four girlfriends together for lunch with a view to sharing business information and ideas. The Network now provides business support services to over 40,000 women each year and it positioned as the nation's largest membership based organisation for business and professional women.

Lynette spends much of her time travelling across the nation speaking to, for and about women in business and the issues that are important to them and their success in the corporate, small business and home-based sectors. Lynette's business style is bold and upfront and her leadership qualities are inspirational. She is a mentor and role model to thousands of women across Australia.

For more about Lynette, visit Women's Network Australia here.

Are you a Successful Sister?
Each week, we'll spend five minutes with a successful sister.  Like to be considered to share your story?  Let us know by emailingcontact@affluencia.com

Need A Speaker
 
Would You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar Guest?

Her presentations and workshops are ideal for anyone looking to get started on the internet or discover the tools and techniques to successfully use Social Media and the internet in business.

Send an email to contact@savvywebwomen.com if you'd like to book her.

Where is Wendy Speaking Next?

Melbourne

Savvy Social Media - [EVENT] Sunday 30th August

What Women Want - [EVENT] Sunday 25th October - LIVE Social Media demo

MCEI Conference - [EVENT] Friday 30th October - Internet Marketing

Sydney

Accelerate in Business - [EVENT] Friday 14th - Sunday 16th August - LIVE Social Media demo

Quick Links 

Visit the Savvy Web Women Blog

Register for our F.R.E.E. monthly Webinar

Join our Bonus Webinar Series

Attend the next Savvy Web Women Event

Discover my Savvy Web Secrets

About Wendy

Wendy Moore is founder of www.savvywebwomen.com and www.affluencia.com and committed to showing women everywhere how to get online.

If you liked today's issue, you'll love Wendy's products and coaching programs to help you build confidence and add the necessary tools and techniques to get your business online.

Wendy made it to the very top of the corporate IT world, managing multi-million dollar budgets, before gut-wrenching stress demanded she reappraise her life and follow her true passion.

Wendy now educates, empowers and inspires others and says, "It's all about education and gaining from other's experiences. I'm passionate about helping women get off the trading time for money treadmill and become financially independent.  If you could make money without seeing a single client, how would getting your time back change your life?"

You can learn more about Wendy and her courses, programs and products at her website, www.savvywebwomen.com

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Savvy Web Women Newsletter is written by Wendy Moore.  If you have any questions or comments, please send them to: contact@savvywebwomen.com

SavvyWebWomen.com, GPO Box 2000, Melbourne Vic Australia 3001
Tel: 61 (3) 9686 2288 Fax: 61 (3) 9682 4010
Email: info@savvywebwomen.com

Copyright 2009 Savvy Web Women Pty Ltd. All rights reserved.

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