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[SWW Wendy Moore] Why Articles are a Savvy List Building Tool Sent Monday, April 26, 2010
www.savvywebwomen.com
April 2010

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Are you Struggling to keep up with Social Media?
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Wendy Moore

Wendy's Week
Our first Savvy Snapshot event for Melbourne was a huge success.  

There were many "a-ha" moments when I demonstrated just what you can do to easily build up a responsive customer list.  You can view what our attendees thought of our event here:

One over-arching theme emerged - you are just too busy running your business to add setting up all this stuff to your bulging To Do List. Is it time to stop pretending  you CAN do it all and concentrate on what you do best? If this is you too, We Are Here To Help You!  
Contact Us to find out how we can help or take a look here

Would Savvy Snapshot Webinars Suit You Instead?
We can't be everywhere.  We can, however, join you in front your computer via a webinar.  We've received a number of requests to run our Savvy Snapshot Events as a Webinar.  Would this interest you?

If so, please HIT REPLY and let us know.  Alternatively, Contact Us Here and we'll get it organised.

Social Media Starter Kits a Huge Success
Our Social Media Started Kits have been hugely popular.  In fact, people are telling me they are just too darned cheap.  I like to offer amazing value, so I've decided to keep them at their current pricing until the end of April.  That gives you just 4 days to make a decision.  Here's what you get:

Social Media Starter Kits
- take a look here for all the details.  We will work with you to ensure your Facebook, Twitter and LinkedIn Profiles look professional, showcase your business brand and drive valuable traffic back to your website.  You'll find all the details on how to get started here.


Take action today

Until next week, happy surfing!
Wendy Moore

"Showing You How to Build a Customer List and Get Clients"

PS: Take part in global humanitarian efforts by supporting Action Aid Australia

Follow me on Twitter YouTube    LinkedIn     Find me on Facebook

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Events & Teleseminars

The_Millionaire_AffairHow to Get Your Newsletters Opened!
May Club Teleseminar - Register here
30 May (USA / UK); 31 May (Australia)

Our newsletter enjoys 40%-50% open rates - every time.  Find out why.

Wendy Moore

How to Flirt and Convert on Facebook
April F.ree Monthly Webinar -  Register here
26 April (USA / UK); 27 April (Australia)

Guest speaker Kylie Bartlett will share her simple tips on how to do the Facebook flirting to make your business stand out from the crowd.

You can secure your spot by registering here.

Missed last month?  
March Webinar - Turbo List Building Using Webinars
Take a look here to secure your copy

Wendy Recommends
Wealth through WebinarsWealth Through Webinars - take a look here for all the details.  

On a 60 minute webinar, over 75% of listeners signed up to my list.  A week later I did it again for a client, only she didn't get 75% sign up to her list.  She got over 95%  

Want to know how I did it and how you can too?  I show you here
.

Social Media Starter Kits - take a look here for all the details.  We will work with you to ensure your Facebook, Twitter and LinkedIn Profiles look professional, showcase your business brand and drive valuable traffic back to your website.  You'll find all the details on how to get started here.

Savvy Link Building Pack - take a look here for all the details.  
One of the easiest ways to drive traffic to your website is to share your website URL strategically in front of your target market.  Once again, we're making it easy and doing it for you so you can concentrate on what you are good at - your business.  You'll find all the details on how to get started here.


Feature Article

Why Articles are a Savvy List Building Tool

Articles are meant to provide useful information that can positively influence people. We all like to read information that can add to our knowledge or that which can guide us in our daily lives. It is then for this very reason that in writing articles for the internet, we should strive to always keep our target readers in mind.

As a writer and business owner, your aim is to persuade people to believe in the message you are trying to communicate to them and to eventually take action. It's similar to when you're convincing a person to try a new and useful product which you have used yourself. The only difference is you're applying your persuasion skills through writing and your focus is on sharing valuable information rather than the product itself.

To make sure that your article is persuasive enough, put yourself first in the shoes of your target audience. Find out what solutions you can provide to their problems or concerns at home or at work. You can start by asking a question in your article and then providing an answer at the end. Using questions are a popular way of capturing people's attention.

As you come up with possible solutions, it would be great if you can give valuable tips and strategies. Your readers will appreciate them. Use headings for each tip and provide chunks of information. Another option is to use bullet points or number them if you like to improve readability.

Remember to avoid talking about any product in your article as much as possible because this may discourage your readers. No one likes to be sold to.  You can weave your power of persuasion magic by writing information that people will find valuable in solving their problems. Think about this. Very few people will make a purchase right away. They need time to think about it.

The period that it takes them to make a decision is the perfect time to do the convincing. This is where your article should do the work.

For example, you run a hair salon business. You provide services related to hair care. But again, your article should share information on the more important aspects of hair care rather than talking about your business per se. Talk about the latest hair trends, hair styles, ways to enhance the health of a person's hair and tips to avoid damaging the hair through constant bleaching and use of harsh products.  People will then naturally see you as the expert and look to you when they decide to purchase.

You don't need to be formal in writing your articles all the time. Write in the same manner as you'd use when speaking with a friend. Use simple English in order to get your message across and be easily understood by your readers. Add to this, you must make your articles as interesting as possible to capture attention.

Finally, don't forget to include a captivating author bio at the end of your article. This will let your readers know that you are a genuine person whom they can turn to for valuable information should they need it and you'll be top of mind when it comes time for them to buy.

Need help updating your social media sites? Check out our Savvy Social Media Services here.

Wendy Moore, EzineArticles.com Basic PLUS Author

By Wendy Moore
Copyright 2010 Savvy Web Women Pty Ltd

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Wendy Moore is the founder of www.savvywebwomen.com and creator of the Web Secrets Success Club - the step-by-step program that shows business owners and entrepreneurs how to better understand the internet to build a highly responsive, targeted list fo clients specific to their business niche. To receive your F.REE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.savvywebwomen.com

Need Content for your Blog or Website?

We happily share articles on building a responsive, targeted customer list with other savvy business owners and entrepreneurs who understand the value of providing their clients with great content.  

If you'd like us to share articles, please contact us at ask@savvywebwomen.com so that we can discuss your needs.

Five Minutes with...

Donna Marie CogginsShannon Cook of Active Financial Answers

Question 1             
What has been your biggest challenge in business and how did you overcome it?

Oh heavens, taking over a practice with no systems in place, no qualified staff, and turning it into a business with over a million in turnover. The first steps were rolling up the sleeves, making the commitment to improve, setting goals and ploughing through. Planning for the future and not losing sight of the goal post and never losing faith in my own ability.

In the early years it was just dogged change-putting in systems and procedures, hiring and training good quality staff.

Question 2
If you had to start your business again from scratch, what would you do differently?

I'd definitely have systems and procedures in place from the start, ensure enough start up capital from Day 1, get the best people on side with the same goals, dedication and commitment, work "on the business" instead of "in the business" and promote client service.

Question 3
Who do you admire and why?

I guess because I've been discussing rowing it reminds me of one of our Quad team who succumbed to melanoma. Her attitude, spirit and battle with the disease were impeccable. Although we lost her, all her attributes are still with us: Grit, determination, consolidation of the team, dedication to health, commitment to the team, good humour, love of life and people and the courage to experiment with alternative medical practices. Never give up.

I have also had the pleasure of rowing with a couple of people who come to mind - One fellow rows with one good leg and one artificial. His determination is amazing. These types of people whom for whatever reason having unbelievable difficulties that they surmount day after day keep me in Awe!!

Question 4
It takes a lot of determination and dedication to succeed in business. What keeps you motivated?

Everyday presents a new challenge whether it is my own property/investment portfolio, a client with a story to share, a new opportunity arising for myself or a client; all have you welcoming a new day with zest! As a competitive rower for more years than I like to remember, it was my experience that finding goals and competitions to focus on, kept me determined to work through the pain of training, the disappointment of losing a race, and dedication to the sport.

It is the same with business; you focus on the objective, do the training, continually improve your skills with coaching and ensure you are up to date with the newest technology of your craft.

Question 5
What are your 3 biggest success tips? 

  1. Set your business goals (strategic plan)- Plan to succeed.
  2. Hire and motivate the best people in your field, inspire them with positive thoughts.
  3. Make sure you have a prosperity mindset-believe in yourself and you'll empower those around you.

Tell us about Shannon...

My staff and my partners are my greatest resources!! As well as quality, timely, and accurate accounting information provided by the accounting practice arm of the business, we are enthusiastically developing the strategic side of our Self Managed Super Advisory Service.

Closer to the heart and emotion is the newest arm of the business which is Attracting Financial Abundance (the acronyms were amazing) which "puts out there" our belief, that what you think you attract. What you feel you become. Our consulting program seeks to inspire, empower, and educate people on their wealth creation, teaching the What, Where, Now and How explained in our book "Empowered Wealth Strategies".

For more about Shannon, visit www.activefa.com

Need A Speaker
 
Would You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar or Webinar Guest?

Wendy_MooreHer presentations and workshops are ideal for anyone looking to get savvy on the internet or discover the tools and techniques to successfully build a highly responsive, targeted list of clients specific to your business niche.

To book Wendy, send an email to contact@savvywebwomen.com.

Where is Wendy Speaking Next?

APRIL 2010

Global

How to Flirt & Convert on Facebook- [Webinar] Monday 26th April 2010 (USA/UK) / Tuesday 27th April 2010 (Australia)

MAY  2010

Global

Australian Business Women's Network - [Webinar] Wednesday 19th May 2010 (Australia)

Perth, Australia

Savvy Snapshot Event - [Event] Wednesday & Thursday 19th-20th May 2010

JUNE 2010

Melbourne, Australia

Women in Motion - [Event] Tuesday 1 June 2010

AUGUST 2010

Gold Coast, Australia

Women's Real Estate Network - [Event] Tuesday 17th August 2010

Brisbane, Australia

Women's Real Estate Network - [Event] Wednesday 18th August 2010

Sunshine Coast, Australia

Women's Real Estate Network - [Event] Thursday 19th August 2010

SEPTEMBER 2010

Queensland,  Australia

The VIVA Conference - [Event] Friday and Saturday, 3rd - 4th September 2010

Quick Links 

Visit the Savvy List Building Blog

Register for our F.R.E.E. monthly webinar

Join my Web Secrets Success Club

Become a Savvy Affiliate

About Wendy

Wendy_MooreWendy Moore is founder of www.savvywebwomen.com,affluencia.com and www.WebSecretsSuccessClub.com and committed to showing business owners and entrepreneurs everywhere how to be internet savvy.

If you liked today's issue, you'll love Wendy's products and coaching programs to help you better understand the internet to build a highly responsive, targeted list of clients specific to your buinsess niche.

Wendy made it to the very top of the corporate IT world, managing multi-million dollar budgets, before gut-wrenching stress demanded she reappraise her life and follow her true passion.

With over 14 years experience in the Information technology industry and a degree in computing, Wendy now educates, empowers and inspires others and says, "It's all about education and gaining from other's experiences. I'm passionate about helping business owners and entrepreneurs better understand and utilise the amazing power of the internet.  If you could make money without seeing a single client, how would getting your time back change your life?"

You can learn more about Wendy and her courses, programs and products at her website, www.savvywebwomen.com

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Savvy Web Women Newsletter is written by Wendy Moore.  If you have any questions or comments, please send them to: ask@savvywebwomen.com

SavvyWebWomen.com, GPO Box 2000, Melbourne Vic Australia 3001
Tel: 61 (3) 9686 2288 Fax: 61 (3) 9682 4010
Email: ask@savvywebwomen.com

Copyright 2010 Savvy Web Women Pty Ltd. All rights reserved.

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