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Feature Article

Effective Ways to Promote Your Name

Having a good business reputation is one of the most effective ways of attracting clients. This is not only true offline, but also on the internet.  Someone who is genuine and trustworthy as well as providing interesting and useful information to web users will have more success online.

Whether you're in business or just pursuing a passion online, what counts most is establishing your name. Key traits include honesty, sincerity, respect towards other people, an ability to connect or socialise plus the ability to persuade. These traits coupled with providing value and sharing information will ensure your business success.

So how do you go about promoting your name? One key way is to create a bio that will easily draw the attention of your readers. This can apply to both individuals and organisations who want to raise awareness of what they do.

A bio is short for biography and this usually accompanies articles published online in various directories, websites and blogs. The bio is included in the bottom part of the article, sometimes referred to as a Resource Box.

A biography by definition is a description of a person's life and experiences. For individuals who wish to share their credentials, experience and business expertise with other web users and expand their network of contacts, an author bio is an important method of self-promotion. Through this bio, readers and potential clients are able to get to know a bit more about the author.

An author bio section is a requirement in most article submission directories. These article directories offer a free service whereby they publish articles on a wide range of topics from numerous writers from all over the world. The space allocated for the author bio, however, is usually limited so to make yours appealing and a standout, it is ideal to highlight your traits, skills, achievements, both past and present, and any notable experiences. Keep it short, engaging and interesting.

In providing details about yourself, remember to always be factual. Readers want to know that the writer is a real person, not a made up character. They go for authors who are honest and are able to share information and experiences that other people can learn from. If they find your article and author bio interesting, there's a good chance you'll develop a loyal folowing with readers.

Establishing your good name on the internet will set you apart as an expert in your field. Be consistent in what you do, write articles that are engaging, establish rapport and over time you'll build trust with your readers.

By Wendy Moore
Copyright 2009 Savvy Web Women Pty Ltd

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Wendy Moore is founder of www.savvywebwomen.com and creator of the Savvy Web Secrets Mentoring Program - the step-by-step, hold your hand program that gives you the tools and confidence to take your business online. To receive your F.R.E.E. Special Report and weekly how-to articles to expand your online internet toolkit, visit www.savvywebwomen.com. 

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