and About What
an amazing week! I had a fun filled time in New York
the Stevie Awards for Women in Business, Networking and meeting some
really inspiring women.
That's me pictured at right with Carolyn Kepcher, who you may remember
from The Apprentice
with Donald Trump. You'll find more pictures of the New York
trip on my Facebook page here.
sending this newsletter to you from 38,000 feet in the air, somewhere
between New York and San Francisco as I wing my way home. Can
believe it? They now offer Internet in the air! Technology is
Looking forward to coming home where the weather has become
little bit more warm. Goodbye 11 degrees - hello 35 degrees! Until next
Christmas Business Networking Event Boost your
profits and go for growth by using smart marketing, sales and team
building strategies. Attend the Nationwide Networking Christmas
Business Networking Event on
26 November. Find out more
Small Business - We're a sponsor and you receive a gift
Essentially for Women's Mastering Small Business Event is happening in
Sydney, Melbourne and Brisbane during November and as a Sponsor of the
event we have 10 compli.mentary tickets valued at $197 to give away.
In just two days you'll learn how to attract an endless stream of
clients, increase your cash flow and generate more profit so you can
enjoy the lifestyle you dream of and deserve. The events will
held in Sydney 14-15 November, Melbourne 21-22 November and Brisbane
information and to claim one of my 10 complimentary tickets go to
Click on the Standard Ticket link for Brisbane, Melbourne or Sydney to
register. Enter this unique coupon code
"SWWSTD" and a 100% discount will be applied and your
ticket will be compli.mentary. Please note you'll need to enter
all your details in the form to register your ticket.
though ... I only have 10 compli.mentary tickets to give away and when
they are gone you will need to pay the standard ticket price.
to Promote Your Newsletter or E-Zine Online
newsletter or e-zine is a great way to promote your business
attract readers on the internet. You can also use a newsletter
to expand your database or your list.
Anyone in business can
offer a newsletter as a way of getting the word out about what
they do, the
products they sell as well as other important updates regarding their
products and services.
Getting started in publishing a
newsletter is not difficult. If you don't have the
the skills needed to get your newsletter published each week, there are
many resources that you can use, such as a virtual assistant, who will
be able to help you.
up the system
To get your newsletter started, you need people to send it to.
The best way to capture their details is to set
up a registration form or opt-in box on your site. Interested
visitors can sign up to receive your newsletter on a regular
It's up to you how much information you ask subscribers to
you. You can start with asking for their name and
A great way to send out your newsletter and to keep track of
website statistics is to use the automated mailing list
provided by your web host. You will save on cost
By using automated software, you can go hands free with
newsletters every time a person signs up. This means that when somebody
types in her name and email address and hits the submit
button, that person
automatically gets your newsletter without you having to manually send
Additionally, you can set up a
system that will automatically send your newsletter to all your
in just one click instead of sending it out one by one. AWeber
feature plus allows you to track and record your newsletter
Make sure you check out our Web Secrets Success Club for step
by step templates on how to set up and publish your newsletter.
What to include
in your newsletter or e-zine
For your newsletter you have different styles to choose from.
can be a letter type with just one or two sections or a mini-magazine
style with several sections. A newsletter that is engaging
for readers takes some key points into consideration such as
relevance to the
business, writing style, images and information for readers and
A newsletter need not be very long. Keep it short
the information concise and interesting to maintain
interest of your reader. Topics of interest to share in your newsletter
include upcoming product launches, special offers, programs,
other information of value to your target
audience, such as
tips and strategies that can help your subscribers in business.
a simple layout that is
easy on the eyes. Avoid using too many colours and fonts as
as including too many sections. Your goal should to
focus on a single piece of content at a time. Be
with the layout of your newsletter so that your readers come to expect
certain sections and content and can easily scroll through to find and
read their favourite part first.
Including images and photos adds interest and variety. Make
sure photos are clear and relevant to the information in
your newsletter. Also include a photo of yourself -
people are naturally interested in knowing the person
behind the information they read on the internet.
don't forget to
provide a page on your website with links to your old
This provides not only great content for your website,
missed a previous newsletter can still
view the back issues and browse through the information they missed.
Copyright 2009 Savvy Web Women Pty Ltd
USE THIS ARTICLE?
can as long
as you include the following:
Wendy Moore is
founder of www.savvywebwomen.com and
the Web Secrets Success Club - the step-by-step, hold
your hand membership program that gives you the tools and confidence to
internet savvy. To receive your F.R.E.E. Special Report and weekly
articles to expand your online internet toolkit, visit www.savvywebwomen.com.
has been your biggest challenge in business and how did you overcome it?
Aside from the usual initial financial challenges, the biggest
challenge has been finding a steady flow of single men for events.
Women are very quick to put themselves forward to participate, but many
men tend to leave bookings until the last minute. Statistics show there
are also few single men than single women in the same age brackets. The
irony is, I found a great man for myself and still spend my life
searching for single men!
you had to start your business again from scratch, what would you do
Find an additional way to cook lentils! (I had an awful lot of lentil
soup in the initial stages when cashflow was an issue). Other than
that, I don't think I would do anything differently - it's been such an
amazing process, I am always learning and have evolved my business over
time. I am flexible and am not a person who lives with regrets.
do you admire and why?
I've always admired people who stand up for others and I am totally
inspired by people who take a stand - or the case of Rosa Parks, sit
down - for the betterment of people and the planet. It takes guts and
determination, and often personal sacrifices, to elicit positive change
takes a lot of determination and dedication to succeed in business.
What keeps you motivated?
I never want to be an employee in someone else's business again, so
that's a pretty good incentive! I spent nearly two decades working for
other people and it gave me clarity about the way I wanted to spend my
time. Every project I take on now has an element that makes a positive
difference to the community, environment or people needing support. It
is invigorating to live a life that feels purposeful.
are your 3 biggest success tips?
Be passionate, confident, flexible and persistent.
Set stretch goals normally considered beyond your
reach -it's that old thing about aiming for the moon and you might just
hit the stars.
Focus on the what and the why and the how will come.
Tell us about Melina...
Melina Schamroth is in the business of making a difference. Founder of
m.a.d.woman (making a difference), creator of the unique Single
Volunteers dating program and author of two motivational books, Melina
was co-named 2009 RMIT Communicator of the Year with acclaimed human
rights activist The Hon. Michael Kirby. She was also a finalist in the
2008 BrainLink Women of Achievements awards.
Melina uses creative, innovative and dynamic techniques to engage
individuals and businesses to make a positive difference in the
community, the environment and to people who need support.
Melina has mastered the art of creating corporate team building events
with a difference. From small groups to large teams, m.a.d.woman events
unite participants - all while producing tangible outcomes for projects
in need. Be it bushfire relief, helping the hungry and homeless or
supporting neglected animals, Melina is continually finding innovative
ways to motivate and engage people.
If you liked today's issue, you'll love Wendy's products and coaching
programs to help you build confidence and add the necessary tools and
techniques to better utilise the power of the internet.
Wendy made it to the very top of the corporate IT world, managing
multi-million dollar budgets, before gut-wrenching stress demanded she
reappraise her life and follow her true passion.
With over 14 years
experience in the Information technology industry, Wendy now educates,
empowers and inspires others and says, "It's all about education and
gaining from other's experiences. I'm passionate about helping women
in small business better understand and utilise the amazing power of
the internet. If you could make money without
seeing a single client, how would getting your time back change your
You can learn more about Wendy and her courses, programs and products
at her website, www.savvywebwomen.com
You may absolutely
share this newsletter with people you think may enjoy it. When doing
so, please forward it in its entirety, including our contact and
copyright information. Thanks and enjoy!
Savvy Web Women Newsletter is written by Wendy Moore. If you
any questions or comments, please send them to: firstname.lastname@example.org
Copyright 2009 Savvy
Web Women Pty Ltd. All rights reserved.
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This newsletter is not intended to be a substitute for investment or
professional advice. It is a broad discussion to provide a
general understanding. Before acting, you should seek specific
professional advice for your unique situation.