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[Wendy Moore SWW] - How to Promote Your Newsletter or E-zine Online Sent Tuesday, November 17, 2009
www.savvywebwomen.com
November 2009

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What is the Web Secrets Success Club? Find out more here
 
Wendy_and_Carolyn_KepcherWendy's Week

Out and About
What an amazing week!  I had a fun filled time in New York attending the Stevie Awards for Women in Business, Networking and meeting some really inspiring women.

That's me pictured at right with Carolyn Kepcher, who you may remember from The Apprentice with Donald Trump.   You'll find more pictures of the New York trip on my Facebook page here.

I'm sending this newsletter to you from 38,000 feet in the air, somewhere between New York and San Francisco as I wing my way home.  Can you believe it? They now offer Internet in the air!  Technology is just amazing.

Looking forward to coming home where the weather has become  just a little bit more warm. Goodbye 11 degrees - hello 35 degrees!

Until next week, happy surfing!
Wendy Moore

"Showing Business Women how to Be Internet Savvy"

PS: Help provide aid to people in need by donating to Doctors Without Borders

Follow me on Twitter YouTube    LinkedIn     Find me on Facebook

Are you a Savvy Web Women fan yet? Become a Facebook fan today by clicking here.

Web_Secrets_Success_ClubWeb Secrets Success Club

Launching in November
Our Savvy Web Secrets mentoring program has a new name and a brand new Exclusive Members Only Website.  

Find out all about the Web Secrets Success Club and how to secure an Exclusive Foundation Membership by taking a look here and adding yourself to the notification list.

We are only accepting a limited number on the notification list to receive some great pre-launch offers.  Secure your place now here.

Events & Teleseminars

Charly LeethamNovember Monthly Teleseminar -  Register here
How to Get your Blog Indexed Quickly

For November, we'll be joined by Charly Leetham.  Charly will be sharing her top 5 tactics for great search engine optimization for your blog or website. 

You can secure your spot by registering here.

Wendy Recommends

Savvy Laser Sessions
Take advantage of our newly launched Savvy Laser Sessions. This is your opportunity to have me really focus on your business and get some results.

You'll find out all the details here.

NWN Christmas Business Networking Event
Boost your profits and go for growth by using smart marketing, sales and team building strategies. Attend the Nationwide Networking Christmas Business Networking Event on 26 November. Find out more here.

Mastering Small Business - We're a sponsor and you receive a gift
Essentially for Women's Mastering Small Business Event is happening in Sydney, Melbourne and Brisbane during November and as a Sponsor of the event we have 10 compli.mentary tickets valued at $197 to give away.

In just two days you'll learn how to attract an endless stream of paying clients, increase your cash flow and generate more profit so you can enjoy the lifestyle you dream of and deserve.  The events will be held in Sydney 14-15 November, Melbourne 21-22 November and Brisbane 28-29 November.  

For more information and to claim one of my 10 complimentary tickets go to www.masteringsmallbusiness.com.au.  Click on the Standard Ticket link for Brisbane, Melbourne or Sydney to register.   Enter this unique coupon code "SWWSTD" and a 100% discount will be applied and your ticket will be compli.mentary. Please note you'll need to enter all your details in the form to register your ticket.

Hurry though ... I only have 10 compli.mentary tickets to give away and when they are gone you will need to pay the standard ticket price.

Feature Article

How to Promote Your Newsletter or E-Zine Online

A newsletter or e-zine is a great way to promote your business and attract readers on the internet. You can also use a newsletter to expand your database or your list. 

Anyone in business can offer a newsletter as a way of getting the word out about what they do, the products they sell as well as other important updates regarding their products and services.  

Getting started in publishing a newsletter is not difficult.  If you don't have the time or the skills needed to get your newsletter published each week, there are many resources that you can use, such as a virtual assistant, who will be able to help you.  

Setting up the system

To get your newsletter started, you need people to send it to.  The best way to capture their details is to set up a registration form or opt-in box on your site.  Interested visitors can sign up to receive your newsletter on a regular basis.  It's up to you how much information you ask subscribers to give you.  You can start with asking for their name and email address.

A great way to send out your newsletter and to keep track of website statistics is to use the automated mailing list software provided by your web host.   You will save on cost and time as well.

By using automated software, you can go hands free with sending your newsletters every time a person signs up. This means that when somebody types in her name and email address and hits the submit button, that person automatically gets your newsletter without you having to manually send it.

Additionally, you can set up a system that will automatically send your newsletter to all your subscribers in just one click instead of sending it out one by one. AWeber has this feature plus allows you to track and record your newsletter statistics.

Make sure you check out our Web Secrets Success Club for step by step templates on how to set up and publish your newsletter.

What to include in your newsletter or e-zine

For your newsletter you have different styles to choose from. It can be a letter type with just one or two sections or a mini-magazine style with several sections. A newsletter that is engaging for readers takes some key points into consideration such as relevance to the business, writing style, images and information for readers and potential clients.

A newsletter need not be very long.  Keep it short and the information concise and interesting to maintain the interest of your reader. Topics of interest to share in your newsletter include upcoming product launches, special offers, programs, events and other information of value to your target audience, such as tips and strategies that can help your subscribers in business.

Choose a simple layout that is easy on the eyes. Avoid using too many colours and fonts as well as including too many sections. Your goal should to get your readers to focus on a single piece of content at a time.  Be consistent with the layout of your newsletter so that your readers come to expect certain sections and content and can easily scroll through to find and read their favourite part first. 

Including images and photos adds interest and variety. Make sure photos are clear and relevant to the information in your newsletter.  Also include a photo of yourself - people are naturally interested in knowing the person behind the information they read on the internet.

Finally, don't forget to provide a page on your website with links to your old newsletters. This provides not only great content for your website, anyone who missed a previous newsletter can still view the back issues and browse through the information they missed.

Wendy Moore, EzineArticles.com Basic PLUS Author

By Wendy Moore
Copyright 2009 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following:

Wendy Moore is founder of www.savvywebwomen.com and creator of the Web Secrets Success Club - the step-by-step, hold your hand membership program that gives you the tools and confidence to become internet savvy. To receive your F.R.E.E. Special Report and weekly how-to articles to expand your online internet toolkit, visit www.savvywebwomen.com

Five Minutes with...

Melina SchamrothMelina Schamroth of M.A.D. Woman

Question 1             
What has been your biggest challenge in business and how did you overcome it?

Aside from the usual initial financial challenges, the biggest challenge has been finding a steady flow of single men for events. Women are very quick to put themselves forward to participate, but many men tend to leave bookings until the last minute. Statistics show there are also few single men than single women in the same age brackets. The irony is, I found a great man for myself and still spend my life searching for single men!

Question 2
If you had to start your business again from scratch, what would you do differently?

Find an additional way to cook lentils! (I had an awful lot of lentil soup in the initial stages when cashflow was an issue). Other than that, I don't think I would do anything differently - it's been such an amazing process, I am always learning and have evolved my business over time. I am flexible and am not a person who lives with regrets.

Question 3
Who do you admire and why?

I've always admired people who stand up for others and I am totally inspired by people who take a stand - or the case of Rosa Parks, sit down - for the betterment of people and the planet. It takes guts and determination, and often personal sacrifices, to elicit positive change in others.

Question 4
It takes a lot of determination and dedication to succeed in business. What keeps you motivated?

I never want to be an employee in someone else's business again, so that's a pretty good incentive! I spent nearly two decades working for other people and it gave me clarity about the way I wanted to spend my time. Every project I take on now has an element that makes a positive difference to the community, environment or people needing support. It is invigorating to live a life that feels purposeful.

Question 5
What are your 3 biggest success tips? 

  1. Be passionate, confident, flexible and persistent.
  2. Set stretch goals normally considered beyond your reach -it's that old thing about aiming for the moon and you might just hit the stars.
  3. Focus on the what and the why and the how will come.

Tell us about Melina...

Social entrepreneur Melina Schamroth is in the business of making a difference. Founder of m.a.d.woman (making a difference), creator of the unique Single Volunteers dating program and author of two motivational books, Melina was co-named 2009 RMIT Communicator of the Year with acclaimed human rights activist The Hon. Michael Kirby. She was also a finalist in the 2008 BrainLink Women of Achievements awards. Melina uses creative, innovative and dynamic techniques to engage individuals and businesses to make a positive difference in the community, the environment and to people who need support.

Melina has mastered the art of creating corporate team building events with a difference. From small groups to large teams, m.a.d.woman events unite participants - all while producing tangible outcomes for projects in need. Be it bushfire relief, helping the hungry and homeless or supporting neglected animals, Melina is continually finding innovative ways to motivate and engage people.

For more about Melina, visit www.madwoman.com.au

Are you a Successful Sister?
Each week, we'll spend five minutes with a successful sister.  Like to be considered to share your story?  Let us know by emailingcontact@affluencia.com

  

Need A Speaker
 
Wendy_MooreWould You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar or Webinar Guest?

Her presentations and workshops are ideal for anyone looking to get savvy on the internet or discover the tools and techniques to successfully use Social Media and the internet in business.

To book Wendy, send an email to contact@savvywebwomen.com.

Quick Links 

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About Wendy

Wendy_MooreWendy Moore is founder of www.savvywebwomen.com and affluencia.com and committed to showing women everywhere how to be internet savvy.

If you liked today's issue, you'll love Wendy's products and coaching programs to help you build confidence and add the necessary tools and techniques to better utilise the power of the internet.

Wendy made it to the very top of the corporate IT world, managing multi-million dollar budgets, before gut-wrenching stress demanded she reappraise her life and follow her true passion.

With over 14 years experience in the Information technology industry, Wendy now educates, empowers and inspires others and says, "It's all about education and gaining from other's experiences. I'm passionate about helping women in small business better understand and utilise the amazing power of the internet.  If you could make money without seeing a single client, how would getting your time back change your life?"

You can learn more about Wendy and her courses, programs and products at her website, www.savvywebwomen.com

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Savvy Web Women Newsletter is written by Wendy Moore.  If you have any questions or comments, please send them to: ask@savvywebwomen.com

SavvyWebWomen.com, GPO Box 2000, Melbourne Vic Australia 3001
Tel: 61 (3) 9686 2288 Fax: 61 (3) 9682 4010
Email: ask@savvywebwomen.com

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