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[Wendy Moore SWW] How to get your website working 24x7 Sent Friday, June 11, 2010
www.savvywebwomen.com
June 2010

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Are You Ready to Attract Amazing Clients & Fast-Track Profits?
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Wendy Moore

Wendy's Week
Hopefully many of you joined myself, Les Price, John Anderson and Brenda Thomson on our 4 Corners Marketing Masterclass Webinar Series that we held this week.  The information we all shared was just GOLD.

You now have the opportunity to join us, one on one, at the 4 Corners MasterClass Event.  

This very special half day is a Marketing Master-Class for Entrepreneurs and Business Owners to Fast-Track Profits.

Spend an action focused afternoon and walk away with powerful strategies in the 4 most leveraged and profitable marketing activities you'll ever see in business.

This event is limited to just 80 participants and you get to bring a friend along for f.ree.  
Find out more and grab your seat here.  

Until next week, happy surfing!
Wendy Moore

"Showing You How to Build a Client List and Get Clients"

PS: Make a sick child's wish come true by donating to Make a Wish Foundation

Follow me on Twitter YouTube    LinkedIn     Find me on Facebook

Are you a fan yet? Like Wendy Moore on Facebook today by clicking here.

Events & Teleseminars

Wendy Moore

4 Corners Marketing Masterclass

Join powerful speakers for the 4 Essential Quadrants of Highly Leveraged Cashflow Marketing Master-class. Entrepreneurs and business owners eager to fast track their profits are invited to attend this event on Saturday, 19th June in Melbourne. 

Book your seat here now for just $47 - limited places.

 

Savvy Snapshot Webinars are Live!Savvy Snapshot Webinars
3 to Choose From -  Register here
15, 22, 29th June (USA/UK); 16, 23, 30th June (Australia)

Attend our very popular Savvy Snapshot Events as a Webinar guest!  If you were not able to make the live events due to proximity, attending 1, 2 or all 3 Webinars is the answer!

Webinar 1 - Easy, Effective Ways to Build your Client List

Webinar 2 - List Building Using Social Media

Webinar 3 - List Building Using Traditional Media

You can find out details here.

Wendy Moore

Media in the Digital Age
June F.ree Monthly Webinar -  Register here
28 June (USA / UK); 29 June (Australia)

Liora Mendeloff will share her 7 key components to creating an effective online media kit.

You can secure your spot by registering here.

  

Wendy Recommends

Janet Beckers4th Dimension Mastery
Imagine if your entire business disappeared overnight.  Now imagine your customers refused to leave you.  Now imagine that they asked how they could pay you more.

This is exactly what happened to Janet Beckers and she is sharing the secret to creating such incredible loyalty in an Internet business with you.  She outlines the steps to follow in what she calls "4th Dimension Mastery".

You can find out all about it here.Grab your Social Media Starter Kit today


Social Media Starter Kits
- take a look here for all the details.  

We will work with you to ensure your Facebook, Twitter, LinkedIn and YouTube Profiles look professional, showcase your business brand and drive valuable traffic back to your website.  

You'll find all the details on how to get started here.

Raving Fan

"Listed on Google within 24 Hours"

Ludwina Dautovic"Having a sign up form on facebook was a key element in my social media strategy, however, it's not that simple to do and it requires a certain technological ability. Savvy Web Women certainly has that. I now have a fr.ee offer on my facebook fan page with a form that automatically adds the content into my website database. Wow! No third party required. And the good news? Yes, there's more. Within 24 hours the fr.ee offer was already listed on Google. 

Thanks Wendy and your team. Great job yet again!"

Ludwina Dautovic,
Founder, The Red Tent Woman

www.theredtentwoman.com.au

Feature Article

What to Consider When Building a Website 

Looking to go global?  Then you need a website that works. 

The internet gives every business owner the power to promote products and services on an international level with just a few clicks.  Having a website is also an easy way to be "open for business" 24 hours a day.

When building your website, certain considerations and a lot of planning is needed to ensure that the site does exactly what you need it to do for your business. Layout design, functionality and ease of  navigation are just some things to start thinking about.  A site should be fully functional (ever hit a broken link and been happy about it?) and interesting enough to capture the attention of your visitor.  You've got between 3 and 6 seconds to make a first impression before your visitor clicks away.

Once set up, you need to regularly update your site to keep the interest of your followers and do a regular audit (at least once a month) of all links and pages to make sure the site is working as it should.

So where should you focus your attention?

Quality Content
The information you provide on your website has to be relevant to your target market and written in an interesting manner to easily capture attention of visitors. Make your content easy to understand as well by using simple English.

Opt in form
There's no point driving traffic to a website if you have no way of knowing who stopped by! Build a list of potential clients by capturing the name and email of anyone that visits your site.  Up your opt in by offering a free widget in exchange for a name and email address.

Business Branding
Stand out from the crowd.  Be consistent in the message you convey about your business and if you are looking to build a website as an information portal or online business card,  use your logo on the main banner of your website.   This will raise brand recognition for your business.   

Of course, websites designed to generate sales (such as squeeze pages) should not be branded.  Rather, the focus needs to be on a killer headline.

Easy Navigation
Not all web users are skilled in browsing through websites. For this reason, you have to ensure your website is user friendly which means, as mentioned earlier, all pages must be properly linked together with no dead links. Get this right and you can direct your readers to the exact page they want to visit. 

If you're selling products and services on your site, check your shopping cart regularly.  A broken cart will lead to lost sales.

Layout
Absolutely vital.  Confuse your reader and they'll leave.  Don't go overboard when choosing your colours either. White or yellow text on a black background is an absolute no no.  Your reader will quickly get tired as that colour combination is very hard to read.

Pages to Include
What message are you trying to convey to your reader?  At a minimum,  include your main Home page, About Us which provides information about who you are and what you do and Contact Us which should outline easy ways for the visitor to get in touch (phone numbers or a contact box).

Other pages may include Testimonials, specific pages introducing your products and services, Events or Social Media Links.

Remember, a well built, functioning website is your online business card 24x7.  Put it to work for you.

Need help branding your social media sites? Check out our Social Media Starter Kits here.

Wendy Moore, EzineArticles.com Basic PLUS Author

By Wendy Moore
Copyright 2010 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog - the information packed resource that shows business owners and entrepreneurs how to better understand the internet to build a highly responsive, targeted list fo clients specific to their business niche. To receive your F.REE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net

Need Content for your Blog or Website?

We happily share articles on building a responsive, targeted customer list with other savvy business owners and entrepreneurs who understand the value of providing their clients with great content.  

If you'd like us to share articles, please contact us at ask@savvywebwomen.com so that we can discuss your needs.

Five Minutes with...

Sheryl PhillipsSheryl Phillips of 1300 ProHealth

Question 1             
What has been your biggest challenge in business and how did you overcome it?

Our biggest challenge was organizing our web site and consistently refining the presentation for content and navigation.

Question 2
If you had to start your business again from scratch, what would you do differently?

Research and contact the people, with the right expertise to lead us in the correct direction, for our target market.

Question 3
Who do you admire and why?

Brian Tracey, Wendy Moore, Ludwina Dautovic, Rod Moore, Josie Kearsey and Rita Hartney. Each person has a vision, of where they are and where they want to be.

Question 4
It takes a lot of determination and dedication to succeed in business. What keeps you motivated?

Satisfaction in running a successful and profitable business.

Question 5
What are your 3 biggest success tips? 

  1. Passion, persistence, knowledge.
  2. Learn from other professionals who are successful.
  3. Create events such as "Women In Motion."

Tell us about Sheryl...

My company 1300 Pro Health is all about empowering people to make better choices in the selection of health products in their everyday lives. A call to action to create and benefit from a healthier life style.
My aim is to introduce these products, to decrease the toxic load, but also to eliminate exposure to potentially harmful chemicals, that are in the environment.

For more about Sheryl, visit www.1300ProHealth.com.au

Need A Speaker
 
Wendy_MooreWould You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar or Webinar Guest?

Her presentations and workshops are ideal for anyone looking to get savvy on the internet or discover the tools and techniques to successfully use Social Media and the internet in business.


To book Wendy, send an email to contact@savvywebwomen.com.

Where is Wendy Speaking Next?

JUNE 2010

Melbourne, Australia

4 Corners Marketing Masterclass   - [Event] - Saturday 19th June 2010

The Red Tent Woman - [Event] - Friday 25th June 2010

JULY  2010

Global

The Entrepreneurs Guide to Success Series - [Telesummit] 19th - 23rd July 2010

AUGUST 2010

Gold Coast, Australia

Women's Real Estate Network - [Event] Tuesday 17th August 2010

Brisbane, Australia

Women's Real Estate Network - [Event] Wednesday 18th August 2010

Sunshine Coast, Australia

Women's Real Estate Network - [Event] Thursday 19th August 2010

SEPTEMBER 2010

Queensland,  Australia

The VIVA Conference - [Event] Friday and Saturday, 3rd - 4th September 2010

Quick Links 

Visit the Savvy List Building Blog

Register for our F.R.E.E. monthly webinar

Discover my Web Secrets

Become a Savvy Affiliate

Wendy_Moore

About Wendy

Wendy Moore is founder of www.savvywebwomen.com and www.WendyMoore.netand committed to showing business owners and entrepreneurs everywhere how to be internet savvy.

If you liked today's issue, you'll love Wendy's products and coaching programs to help you build confidence and add the necessary tools and techniques to better utilise the power of the internet.

Wendy made it to the very top of the corporate IT world, managing multi-million dollar budgets, before gut-wrenching stress demanded she reappraise her life and follow her true passion.

With over 15 years experience in the Information technology industry, Wendy now educates, empowers and inspires others and says, "It's all about education and gaining from other's experiences. I'm passionate about showing business owners and entrepreneurs how to massively increase the clients they want and put more cash in their pockets by dramatically increasing their public profile."

You can learn more about Wendy and her services, programs and products at her website, www.savvywebwomen.com

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Web Secrets Success Club Newsletter is written by Wendy Moore.  If you have any questions or comments, please send them to: ask@savvywebwomen.com


SavvyWebWomen.com, GPO Box 2000, Melbourne Vic Australia 3001
Tel: 61 (3) 9686 2288 Fax: 61 (3) 9682 4010
Email: ask@savvywebwomen.com

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