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 Wendy's
Week
Hopefully
many of you joined myself, Les Price, John Anderson and Brenda
Thomson on our 4 Corners Marketing Masterclass Webinar Series
that we held this week. The information we all shared was
just GOLD.
You now have the opportunity to join us, one on one, at the 4 Corners MasterClass Event.
This very special half day is
a Marketing Master-Class for Entrepreneurs and Business Owners to
Fast-Track Profits.
Spend an action focused afternoon and walk away with powerful
strategies in the 4 most leveraged and profitable marketing activities
you'll ever see in business.
This event is limited to just 80 participants and you get to bring a friend along for f.ree.
Find
out more and grab your
seat here.
Until next
week,
happy surfing!
"Showing
You How to Build a Client List and Get Clients"
PS: Make a sick
child's wish
come true by donating to Make
a Wish Foundation

Are you
a fan yet? Like
Wendy Moore on Facebook today by clicking
here.
Events
&
Teleseminars

4 Corners Marketing
Masterclass
Join
powerful speakers for the 4 Essential Quadrants
of Highly Leveraged Cashflow Marketing Master-class. Entrepreneurs and
business owners eager
to fast track their profits are invited to attend this event on
Saturday, 19th June in Melbourne.
Book
your seat here now for just $47 - limited places.
Savvy Snapshot
Webinars 3 to Choose From - Register
here 15, 22, 29th June (USA/UK);
16, 23, 30th June (Australia)
Attend
our very popular
Savvy Snapshot Events as a Webinar
guest! If you were not able to make the live events
due to proximity, attending 1, 2 or all 3 Webinars is the
answer!
Webinar 1 - Easy,
Effective Ways to Build your Client List
Webinar 2 - List
Building Using Social Media
Webinar 3 - List
Building Using Traditional Media
You can find
out details here.

Media in the
Digital Age June F.ree Monthly
Webinar - Register
here 28 June (USA /
UK); 29 June (Australia)
Liora
Mendeloff will share her 7 key components to creating an
effective
online media kit.
You can
secure
your spot by registering here.
Wendy
Recommends
4th
Dimension
Mastery
Imagine if your entire business disappeared overnight. Now
imagine your customers refused to leave you. Now imagine that
they asked how they could pay you more.
This is exactly what happened to Janet Beckers and she is
sharing the secret to creating such incredible loyalty in an Internet
business with you. She outlines the steps to follow in what
she calls "4th Dimension Mastery".
You can find out all about it here. 
Social
Media Starter Kits - take
a look here for all the details.
We will
work with you to ensure your Facebook, Twitter,
LinkedIn and YouTube Profiles look professional, showcase your business
brand and
drive valuable traffic back to your website.
You'll find all
the
details on how
to get started here.
Raving
Fan
"Listed
on Google within 24 Hours"
"Having
a sign up
form
on facebook was a key element in my social media strategy, however,
it's not that simple to do and it requires a certain technological
ability. Savvy Web Women certainly has that. I now have a fr.ee offer
on
my facebook fan page with a form that automatically adds the content
into my website database. Wow! No third party required. And the good
news? Yes, there's more. Within 24 hours the fr.ee offer was already
listed on Google.
Thanks Wendy and your
team. Great job yet again!"
Ludwina
Dautovic,
Founder, The Red Tent Woman www.theredtentwoman.com.au
Feature
Article
What
to Consider When Building a Website
Looking to go global? Then you need a website that
works.
The internet gives every business owner the power to promote
products and services on an international level with just a
few clicks. Having a website is also an easy way to
be "open for business" 24 hours a day.
When building your website, certain considerations and a lot
of planning is needed to
ensure that the site does exactly what you need it to
do for your
business. Layout design, functionality and ease of navigation
are just
some things to start thinking about. A site should
be fully functional (ever hit a broken link and been happy
about it?) and interesting enough to capture the attention of your
visitor. You've got between 3 and 6 seconds to make a first
impression before your visitor clicks away.
Once set up, you need
to regularly update your site to keep the interest of
your
followers and do a regular audit (at least once a month) of all links
and pages to make sure the site is working as it should.
So where should you focus your
attention?
Quality Content
The
information you provide on your website has to be relevant to
your target market and written in
an interesting manner to easily capture attention of visitors. Make
your content easy to understand as well by using simple English.
Opt in form There's no point driving traffic to a website if you
have no way of knowing who stopped by! Build a list of
potential
clients by capturing the name and email of anyone that visits your
site. Up your opt in by offering a free widget in exchange
for a name and email address.
Business Branding Stand out from the crowd. Be consistent in
the message you convey about your business and if you are looking to
build a website as an information portal or online business
card, use your logo on the main
banner of your website. This will raise brand recognition
for your business.
Of course, websites designed to
generate sales (such as squeeze pages) should not be branded.
Rather, the focus needs to be on a killer headline.
Easy Navigation
Not all web users are skilled
in browsing through websites. For this reason, you have to ensure your
website is user friendly which means, as mentioned earlier, all pages
must be properly linked together
with no dead links. Get this right and you can direct your
readers to the exact
page they want to visit.
If you're selling
products and services on your site, check your shopping cart regularly.
A broken cart will lead to lost sales.
Layout
Absolutely vital. Confuse your reader and they'll leave.
Don't go overboard when choosing your colours either. White
or yellow text on a black background is an absolute no no.
Your reader will quickly get tired as that colour combination
is very hard to read.
Pages to Include
What message are you trying to convey to your reader? At a
minimum, include your main Home
page, About Us which provides information about who you are and what
you do and Contact Us which should outline easy ways for the
visitor to get in touch (phone numbers or a contact box).
Other pages may include
Testimonials, specific pages introducing your products and
services, Events or Social Media Links.
Remember, a well built, functioning website is your online business
card 24x7. Put it to work for you.
Need help branding
your social
media sites?
Check out our Social Media Starter
Kits here.
By
Wendy Moore
Copyright 2010 Savvy Web Women Pty Ltd
WANT
TO
USE THIS ARTICLE?
You
can as long
as you include the following (links must be active):
Wendy Moore is
the founder of www.savvywebwomen.com and
creator of
the Savvy List Building Blog - the information packed
resource that shows
business owners and entrepreneurs how to better understand the internet
to build a highly responsive, targeted list fo clients specific to
their business niche. To receive your F.REE Special Report and
weekly
how-to
articles to expand your online List Building toolkit, visit www.wendymoore.net.
Need
Content for your Blog or Website?
We happily
share articles
on building a responsive, targeted customer list with other savvy
business owners and entrepreneurs who understand the value of providing
their clients with great content.
If you'd
like us to share articles, please contact us at ask@savvywebwomen.com
so that we can discuss your needs .
Five
Minutes with...
Sheryl
Phillips
of 1300 ProHealth
Question
1 What
has been your biggest challenge in business and how did you overcome it?
Our biggest challenge was organizing our web site and consistently
refining the presentation for content and navigation.
Question
2 If
you had to start your business again from scratch, what would you do
differently?
Research
and contact the people, with the right expertise to lead us in
the correct direction, for our target market.
Question
3 Who
do you admire and why?
Brian Tracey, Wendy Moore,
Ludwina Dautovic, Rod Moore, Josie Kearsey
and Rita Hartney. Each person has a vision, of where they are and where
they want to be.
Question
4 It
takes a lot of determination and dedication to succeed in business.
What keeps you motivated?
Satisfaction in running a successful and profitable business.
Question
5 What
are your 3 biggest success tips?
- Passion, persistence, knowledge.
- Learn from other professionals who are successful.
- Create events such as "Women In
Motion."
Tell us
about Sheryl...
My company
1300 Pro Health is all about empowering people to make
better choices in the selection of health products in their everyday
lives. A call to action to create and benefit from a healthier life
style.
My aim is
to introduce these products, to decrease the toxic load, but
also to eliminate exposure to potentially harmful chemicals, that are
in the environment.
For
more about Sheryl,
visit www.1300ProHealth.com.au
Need
A Speaker
Would
You Like Wendy To Speak Live at Your Next Event or Be a Teleseminar or
Webinar
Guest?
Her
presentations and
workshops are ideal for anyone looking to get savvy on the internet
or discover the tools and techniques to successfully use Social Media
and the internet in business.
To book Wendy, send an email to contact@savvywebwomen.com.
Where
is Wendy Speaking Next?
JUNE
2010
Melbourne,
Australia
4 Corners
Marketing Masterclass
- [Event] - Saturday 19th June 2010
The
Red Tent Woman - [Event] - Friday 25th June 2010
JULY
2010
Global
The
Entrepreneurs Guide to Success Series -
[Telesummit] 19th - 23rd July 2010
AUGUST
2010
Gold
Coast, Australia
Women's
Real Estate Network
-
[Event] Tuesday
17th August 2010
Brisbane, Australia
Women's
Real Estate Network
-
[Event] Wednesday
18th August 2010
Sunshine
Coast, Australia
Women's
Real Estate Network
-
[Event] Thursday
19th August 2010
SEPTEMBER
2010
Queensland,
Australia
The
VIVA Conference -
[Event] Friday
and
Saturday, 3rd - 4th September 2010
Quick
Links
Visit the Savvy
List Building Blog
Register
for our F.R.E.E.
monthly webinar
Discover my Web Secrets
Become
a Savvy Affiliate
 About
Wendy
If you
liked today's issue, you'll love Wendy's products and coaching
programs to help you build confidence and add the necessary tools and
techniques to better utilise the power of the internet.
Wendy made it to the
very top of the corporate IT world, managing
multi-million dollar budgets, before gut-wrenching stress demanded she
reappraise her life and follow her true passion.
With over 15 years
experience in the Information technology industry, Wendy now educates,
empowers and inspires others and says, "It's all about education and
gaining from other's experiences. I'm passionate about showing business
owners and entrepreneurs how to massively increase the clients they
want and put more cash in their pockets by dramatically increasing
their public profile."
You can learn more
about Wendy and her services, programs and products
at her website, www.savvywebwomen.com
Manage
your Subscription
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share this newsletter with people you think may enjoy it. When doing
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copyright information. Thanks and enjoy!Web
Secrets Success Club Newsletter is written by Wendy Moore. If
you
have
any questions or comments, please send them to: ask@savvywebwomen.com
SavvyWebWomen.com,
GPO Box 2000, Melbourne Vic Australia 3001
Tel: 61 (3) 9686 2288 Fax: 61 (3) 9682 4010
Email: ask@savvywebwomen.com
Copyright
2010 Savvy
Web Women Pty Ltd. All rights reserved.
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